← 返回作品集 / Back

广州观赏鱼进万家

从配角到灵魂:一株水草见证广州水族产业崛起From an eighteenth-billed extra to the soul of the tank

还记得那个鱼缸里要么只有“孤寡”小鱼,要么插着几根塑料假草,连绿意都带着敷衍感的时代吗?那时,动辄价格上百的进口水草和复杂的设备,是妥妥的“大佬玩家”专属。 而如今,风水轮流转,曾经的“十八线小配角”——水草,已然成为鱼缸里不可或缺的灵魂。

据央视财经报道,仅广东一省,水族业年产值已接近400亿元。这一庞大数字的背后,是无数鲜活消费新场景的集中爆发。风潮之下,悄然形成了新消费共识——“养鱼必养草,咖啡杯里也得放一棵”。

如今,“鱼缸配草”既可以是“家庭冥想角”的禅意担当,也可以是职场疗愈的“上班搭子”,甚至“水草”本身更成了话题热点:在抖音上“#水草”话题播放量达到9.9亿次,“#水草缸”话题播放量甚至突破20亿次。

线上“破圈”的巨大流量,也顺理成章涌向了电商平台:几块钱的“新手快乐草”单款能疯抢几十万单,便宜的入门套装让“零门槛造景”成为新乐趣。

几块钱就能体验“造物主”的乐趣,拥有一个只会“独自美丽”、从不添堵的微缩生态,这种“低功耗”、“高情绪价值”的治愈感成了无数都市人触手可及的生活美学。

水草,也由此完成了从鱼的“背景板”到景的“灵魂”的终极跃迁——它们不仅是生态的基石,为鱼儿提供栖息之所,为水体注入生命氧气,更是美学的画笔,以万千姿态和斑斓色彩,勾勒出水下世界的绿地、森林与草原,赋予方寸鱼缸以无限的想象空间和艺术价值。

这股由“配角”崛起的产业力量开始重塑大众审美与消费。而所有故事的起点,都指向了广州。

扎根:从引种到育种的自主之路

上世纪九十年代,随着国内观赏鱼市场的兴盛,一种新的审美追求也随之形成:人们不再满足于鱼缸中只有游鱼,而是渴望一个更完整、更生动的水下景观。

这种需求,将行业的目光引向了物种丰饶的东南亚。那些生长在热带雨林溪流中的原生水草,带着自然的野趣与生命力,开始被引入国内。

而广州,作为中国对外贸易的前沿,凭借其与生俱来的商业敏锐度和便利的通商网络,顺理成章地成为了这股“绿色浪潮”最初的登陆点。

广州仙景水草种植场是最早进入这个市场的商家之一。仙景水草负责人陈浩雯回忆,她的父辈在1995年投身这一行业时,市场上绝大部分的水草品种都依赖进口。“但为了行业的长远发展,我们很早就意识到必须走自主培植和繁育的道路。”

从“引进来”到“自己种”的转变,是广州水草产业走向成熟的关键一步。如今,仅仙景水草一家,就在从化区拥有70亩的培植基地。

产业的壮大,离不开科研力量的支撑。作为目前国内唯一进行水草种质资源系统研究的科研单位,广州市农业农村科学院自上世纪90年代初便开始了观赏水草的引进与研发,“虽然当时还没有系统的选育,但我们引进的一系列品种,为广州乃至全国的观赏水草市场打下了坚实的基础。”研究员黄绍力说。

他指着鱼缸里一株攀附在沉木上、营造出榕树景致的水草介绍道,“比如这株‘碧玉水榕’,它是我们广州市农业农村科学院率先育成的第一个观赏水生植物新品种,填补了国内观赏水草育种研究的空白。”

碧玉水草正如其名——叶片厚实饱满,色泽浓绿,在灯光下泛着一层温润如玉的光泽。

以“碧玉水榕”为代表,广州市农业农村科学院已成功选育出包括“荣耀白掌”、“玲珑水榕”在内的5个新品种。而从0到无限可能的背后,离不开一项关键技术——植物组培。

植物组培,常被形象地称为植物的“克隆技术”。它利用植物细胞的全能性,在无菌的实验室里,仅用一小片叶子或一个芽尖,就能复制出成千上万株性状完全相同的植株。这不仅让水草的规模化量产成为现实,有效保障了市场供应,更直接推动了价格的“平民化”。

“在90年代初,一株水榕能卖到几十甚至七八十块钱,普通老百姓根本养不起。”黄绍力感慨道,“现在,像巴榕这样的品种,市场价只需3到5块钱。价格亲民了,才真正能实现‘观赏水草进万家’。”

育种的突破并非终点。为了将当前由技术突破带来的品种多元化、价格亲民化的市场优势,转化为未来无可撼动的战略地位,广州正下一盘更大的棋:刚出台的《广州市加快建设都市现代农业强市规划(2024-2035年)》提出打造观赏鱼都市特色产业新标杆,观赏水草将是广州观赏鱼的重要产业之一。

一个以广州市农业农村科学院为技术核心、联动全市各大水草企业的 “特色观赏水生植物种质资源库” 正加速成型。依托对核心种质资源的掌控,广州将握牢产业发展的主动权,进而在全国乃至全球水草产业的竞争版图中,稳稳筑牢无可撼动的 “塔尖” 地位。

破圈:互联网催生消费新浪潮

而在消费端,随着互联网的普及,尤其是直播带货的兴起,水草市场的消费逻辑也正在被深刻地重塑。

“我们发现近几年玩水族的人群年纪开始偏小,他们获取资讯的途径基本来自线上。所以网上的主播推什么,他们就会先接触什么。”陈浩雯的观察,揭示了新一代消费者的行为模式。

这种变化,甚至在某种程度上改变了人们对“乐趣”的定义。“我们这些在行业里深耕很久的人,以前觉得玩水草的乐趣在于观察它形态的变化,比如宫廷类的水草,它的‘水上叶’如何慢慢转化为更漂亮的‘水下叶’,这是一个充满期待的过程。”陈浩雯说,“但现在的新玩家,受直播引导,他们更追求即时的视觉效果和便利性。”

市场的需求,迅速在供给端得到了响应。芳芳水草负责人陈方坦言,她们正是为了顺应这股潮流,才开始生产“坨草”。

“以前我们是不做‘坨草’的。但因为直播火了,我们专门腾出一个棚来繁殖。这种产品买回去往鱼缸里一放,就能快速成景,非常方便,特别适合不会造景的新手,我们都叫它‘新手快乐草’。”

“坨草”是一种将水草栽植于土球或培养基中的水族造景植物,因其生长迅速、根系发达且可直接整坨投入缸中,能“入缸即成景”而广受欢迎。

互联网不仅改变了消费偏好,更极大地扩展了市场的边界。“之前,水族行业的直播还很少,但近两年相关内容的播放量能达到十几亿次,这极大地普及了行业认知。”陈浩雯补充道。

购买主力也从过去五六十岁的退休人群,扩展到了更广泛的家庭单位。“现在,很多父母会带着小朋友过来,让他们自己挑选喜欢的造景材料,像养宠物一样,培养孩子的兴趣和责任心。受众群体的扩大,对整个产业是极大的助力。”

消费端的变化,也正向上传导至育种端。以往更受专业玩家青睐的大型、稀有、需要高配置环境才能养出状态的品种,正逐渐让位于更符合大众市场的“微型、易打理”品类。广州市农业农村科学院也敏锐地捕捉到这一趋势,并对育种方向做出了相应调整。

领跑:沃土之上,顺风而行

“现在全国的水草都要来广州拿货,我们的产品还会出口到新加坡。”陈方作为从业者,体会到了广州水草产业“江湖地位”的转变。

从依赖进口到辐射全国、远销海外,从鱼缸“背景板”到如今构建起覆盖研发、培育、销售的完整自主产业链——广州水草行业,正是在这样一场从被动到主动、从点缀到支撑的身份跃迁中,确立了其领跑全国的姿态。

这背后,适宜的气候是产业发展的温床。广州地处亚热带,常年温暖,水草几乎可以全年无休地生长,这不仅极大地降低了冬季保温所需的能源成本,更从源头上奠定了无可比拟的成本优势和稳定的产能基础。

敏锐的商业嗅觉,是广州水草产业主动把握机遇的“罗盘”。无论是育种机构根据大众审美偏好,调整新品种的研发方向;还是生产商洞察到直播带货中“懒人造景”的需求——从上游研发到下游销售的快速联动,让广州水草产业总能第一时间将市场需求转化为实实在在的产品更新,展现出惊人的灵活性。

而水草产业的崛起,从一开始就深植于广州庞大的观赏鱼产业生态之中,从诞生之初,就自然地融入了广州的观赏鱼生态圈,共享着庞大的客户群体和成熟的物流网络。

在广州,一个水族爱好者,可以轻松实现买鱼、买草、买缸、买设备“一站式”配齐的梦想。而以长城展为代表的专业展会,则为这个生态圈打开了一扇面向世界的窗口,让最新的造景艺术和水草品种得以在此快速验证,并传播开来。

强大的产业集群效应,让水草与观赏鱼“鱼水相依”的共生关系被发挥到了极致。也正因如此,广州的水草产业才能在时代的浪潮中稳立潮头,乘势而上,不断开拓出更广阔的生长空间,持续为全国乃至世界的“缸中世界”,贡献源源不断的绿色生机。

English

Do you remember the tank that held either one fish keeping house alone, or a few plastic plants stuck in the gravel, the green itself an afterthought? In those days an imported plant that cost a hundred yuan at a glance, and the equipment around it, belonged to the players who already knew the game. The wheel has turned. The extra that used to stand eighteenth on the cast list — the aquatic plant — is now the soul the tank cannot do without.

CCTV Finance put the aquarium trade in Guangdong alone near forty billion yuan a year. Behind that figure, new scenes of buying broke out all at once. Under the fashion, a new agreement formed, quietly: if you keep a fish, you keep a plant. Even a coffee cup ought to hold one.

A planted tank can be the quiet corner of a home, or company at work. The plant itself is now a topic. On Douyin the hashtag for aquatic plants has reached 990 million plays, and the hashtag for planted tanks has passed 2 billion.

The attention online has moved, as it would, onto the shops. A beginner’s plant that costs a few yuan can run to hundreds of thousands of orders, and a cheap starter set has made a landscape with no apprenticeship into a new pleasure.

For a few yuan you can have the pleasure of making a small world, an ecology that is only beautiful and never argues. Low effort, high feeling: that ease is now an everyday aesthetic for a great many people in the city.

The plant has finished the crossing from the fish’s backdrop to the soul of the view. It is the base of the ecology, a place for the fish to rest, oxygen in the water. It is also the brush: many shapes and colours, a meadow, a forest, a grassland under the surface, and a tank the size of a hand given room to imagine.

An industry that rose from a supporting part is now reshaping how people see, and how they buy. Every version of the story starts in Guangzhou.

Taking root: from importing a plant to breeding one

In the 1990s, as the domestic ornamental-fish market grew, a new taste formed with it. A tank of swimming fish was no longer enough. People wanted a fuller, livelier landscape under the water.

That want turned the trade toward Southeast Asia, rich in species. Native plants from rainforest streams, with the wildness and the life of that water, began to be brought in.

Guangzhou, at the front of China’s foreign trade, with a commercial nose and a ready network, became the natural first landing of that green wave.

Xianjing Aquatic Plants was among the first. Chen Haowen, who runs it, remembers that when her parents’ generation entered the trade in 1995, most of the plants on the market were imported. “For the trade to last, we saw early that we had to grow and breed them ourselves.”

The turn from bringing a plant in to growing it is the step that made Guangzhou’s plant industry adult. Xianjing alone now has 70 mu of growing ground in Conghua.

The industry could not have grown without the research. The Guangzhou Academy of Agricultural and Rural Sciences is still the only institute in the country that studies aquatic-plant germplasm in a systematic way. From the early 1990s it was introducing and developing ornamental plants. “There was no systematic breeding yet,” says the researcher Huang Shaoli, “but the varieties we brought in laid a solid base for the market in Guangzhou, and in the country.”

He points at a plant climbing a piece of wood, making the look of a banyan. “This is jade anubias. It is the first new ornamental aquatic plant bred by the academy, and it filled a blank in breeding research in China.”

The plant is what the name says. The leaves are thick and full, a deep green, and under the light they carry a soft shine like jade.

With jade anubias as the representative, the academy has bred five new varieties, including glory white palm and exquisite anubias. Behind the step from nothing to a wide possibility is one technique: plant tissue culture.

Tissue culture is often called the cloning of a plant. In a sterile laboratory, the fact that a plant cell can become a whole plant means a scrap of leaf or a bud tip can be copied into thousands of plants that are the same. That made production at scale real, kept the market supplied, and pushed the price down to something ordinary people could pay.

“In the early nineties one anubias could sell for tens of yuan, even seventy or eighty. An ordinary household could not keep it,” Huang says. “Now a variety like barteri is three to five yuan. Only when the price is ordinary can ornamental plants really enter ten thousand homes.”

The breeding breakthrough is not the end. To turn today’s advantage — more varieties, and a price people can pay — into a position that will be hard to move, Guangzhou is playing a larger game. The new plan, for 2024 to 2035, for a strong city of modern urban agriculture, sets ornamental fish as a new mark of the city’s specialty farming, and aquatic plants as an important part of that industry.

A bank of specialty aquatic-plant germplasm, with the academy at the technical centre and the city’s plant firms around it, is taking shape faster. Holding the core stock is how Guangzhou means to keep the initiative, and to sit at the top of the competitive map, in the country and beyond it.

Breaking out: the internet, and a new wave of buying

On the buying side, as the internet spread, and especially as livestream selling rose, the logic of the plant market is being rebuilt.

“In recent years the people in the hobby are younger, and almost everything they know comes from online. Whatever a host pushes is what they meet first.” Chen Haowen’s observation is the pattern of the new buyer.

The change has even altered what pleasure means. “Those of us who have been in the trade a long time used to think the pleasure was watching the form change. A palace-type plant, and the way its leaves above the water slowly become the prettier leaves below: that was a wait worth having,” Chen says. “New players, led by the livestream, want the look at once, and they want it easy.”

The demand was answered quickly on the supply side. Chen Fang, of Fangfang Aquatic Plants, says plainly that they started making “clump plants” in order to go with the current.

“We did not used to make clump plants. Because the livestreams caught fire, we cleared a shed to grow them. You take it home, put it in the tank, and the view is there. It is easy, and it suits a beginner who cannot build a landscape. We call it the beginner’s happy plant.”

A clump plant is grown in a ball of soil or a medium. It grows fast, the roots are strong, and the whole clump can go into the tank. It makes a view the moment it is in, which is why it sells.

The internet did not only change taste. It widened the market. “There used to be very few livestreams in the aquarium trade. In the last two years related videos have reached well over a billion plays, and that has spread what people know of the trade,” Chen adds.

The main buyer has also widened, from retired people in their fifties and sixties to the household. “Parents bring children now, and let them choose the materials, the way you would choose a pet, to grow an interest and a sense of responsibility. A wider public is a large help to the whole industry.”

The change at the counter is travelling back to the breeding bench. Large, rare plants that need a demanding setup, the ones experienced keepers used to want, are giving way to small plants that are easy to keep, which is what a wide market wants. The academy has seen the turn and adjusted the direction of its breeding.

In front: good ground, and a following wind

“The whole country comes to Guangzhou for plants now, and ours also go out to Singapore.” Chen Fang, from inside the trade, has felt the change in where Guangzhou sits.

From depending on imports to supplying the country and selling overseas; from a backdrop in the tank to a chain of its own, from research through growing to the sale: in that crossing, from being led to leading, from ornament to support, Guangzhou’s plant trade has taken the front of the country.

Behind it, the climate is a warm bed. Guangzhou is subtropical and mild through the year, so the plants can grow almost without a stop. That cuts the cost of heating in winter, and from the start it gives a cost advantage and a steady capacity that are hard to match.

A sharp commercial nose is the compass. Breeding institutes shift new varieties toward what a wide public finds beautiful. Growers see the demand, in a livestream, for a landscape that does not ask for skill. Research at the top and selling at the bottom move together quickly, so a market want becomes a real new product at once. The flexibility is striking.

The rise of the plant trade was planted from the start inside Guangzhou’s much larger ornamental-fish ecology. It was born inside that circle, and it shares the customers and a logistics network that was already mature.

In Guangzhou a hobbyist can buy the fish, the plant, the tank, and the equipment in one place. Fairs such as the Great Wall show open a window from that circle onto the world, so a new landscape and a new plant can be tested here quickly, and then travel.

The force of the cluster takes the dependence of plant and fish as far as it will go. That is why Guangzhou’s plant industry can stand in the current, rise with it, and keep opening more room to grow, a steady green life for the world inside a tank, in the country and beyond it.