果香漫南粤：湛江热带水果种出一张四季的图Fruit across the south: a map drawn in seasons

来过湛江你就会发现，一年四季，这里总有新鲜果子等候品尝。

If you have been to Zhanjiang, you know there is fresh fruit waiting in every season.

北纬20度的阳光，遇上雷州半岛特有的火山灰质红壤，为湛江孕育出一张五彩斑斓的热带水果图。徐闻菠萝、廉江红橙两大国家级地理标志产品，连同连片生长的荔枝、火龙果、百香果等特色果品，共同构成层次分明、错峰上市的水果矩阵。

Sun at 20 degrees north, on the peninsula’s volcanic red soil, has drawn a tropical fruit map. Xuwen pineapple and Lianjiang red orange, both national geographical indications, sit with lychee, dragon fruit, and passion fruit in blocks that ripen at different times.

从早年果农挑着担子赶圩散卖，到如今区域公共品牌频频出圈，全产业链产值突破百亿元，雷州半岛红土地上结出的每一颗果实，都见证了湛江水果产业从单点突破到集群崛起的变迁。

Growers once carried fruit to market on a shoulder pole. A regional public brand now travels further, and the full chain is worth more than RMB 10 billion. Each fruit on this red earth marks a shift from one breakthrough to a cluster.

「咱们湛江的红橙果肉细腻、甜蜜无渣，直播间一单接一单往外发，高峰期一天就能卖出两万多斤。」农产品销售主播守在果园直播间里，对着镜头娓娓介绍。

“Our red orange is fine-fleshed and sweet, with no residue. Orders leave the livestream one after another. At the peak we can sell more than 10,000 kilograms in a day.” A seller says this to the camera from an orchard studio.

湛江水果产业的底气，来自一代代果农数十年的辛勤耕耘。上世纪七八十年代，廉江红橙就因火山红壤赋予的独特风味走俏全国，成为许多南方消费者秋冬季节的味觉记忆。此后几十年，徐闻菠萝连片扩种、雷州荔枝品种持续优化、遂溪火龙果实现规模化种植。湛江逐步构建起春有荔枝抢鲜、夏有菠萝上市、秋有百香果飘香、冬有红橙沁甜的鲜果周年供应体系。湛江全市水果种植总面积超178万亩，年产鲜果超361万吨，是广东乃至全国热带水果版图中不可或缺的核心产区。

The confidence comes from decades of orchard work. In the 1970s and 1980s Lianjiang red orange, flavoured by volcanic soil, was already wanted across the country, an autumn and winter memory for southern eaters. Xuwen pineapple then spread in blocks, Leizhou lychee kept improving its varieties, and Suixi dragon fruit reached scale. The year now runs lychee in spring, pineapple in summer, passion fruit in autumn, red orange in winter. The city plants more than 1.78 million mu and picks more than 3.61 million tonnes a year.

作为全国最大的菠萝集中种植区，徐闻35万亩连片菠萝园贡献了全国三分之一的菠萝产能——每3颗中国菠萝里就有1颗来自徐闻。依托「菠萝的海」独特的田园风光，徐闻菠萝跳出传统鲜果销售逻辑，成长为全国性的农业 IP。

Xuwen, the country’s largest concentrated pineapple planting, has 350,000 mu in one stretch and about a third of national output: one in three Chinese pineapples. The “sea of pineapple” took it past ordinary fruit selling and made it a national farm name.

在「中国红橙之乡」廉江，经过多轮品种提纯复壮和种植技术升级，如今廉江红橙果色金红鲜亮、果肉化渣，成为国内一二线城市高端超市的常客。

In Lianjiang, home of the Chinese red orange, repeated purification of the variety and better field technique have made a fruit that is gold-red and melting. It is a regular in the higher supermarkets of first- and second-tier cities.

雷州荔枝产区的妃子笑、白糖罂等早中熟品种，借助湛江充足的光热资源，比国内其他荔枝主产区提早7到10天成熟，错峰上市的优势让其在春果市场长期占据领先份额。

Feizixiao, Baitangying, and other early and mid lychees in Leizhou ripen 7 to 10 days ahead of the other main regions, on the back of local light and heat. That gap has held a lead in the spring market.

近年崛起的遂溪火龙果产业，则通过补光种植技术实现全年错峰产出，遂溪县火龙果种植面积约12万亩，产量约50万吨，产值超30亿元，让湛江跃升为华南地区最大的红心火龙果主产区之一。各类优质鲜果在「湛品」品牌体系下抱团拓市，更让雷州半岛果香被全国消费者熟知。

Suixi dragon fruit, newer to the map, uses extra light to harvest outside the crowd. About 120,000 mu yield about 500,000 tonnes and more than RMB 3 billion, making Zhanjiang one of south China’s largest red-fleshed centres. Under the Zhanpin name the fruits go to market together, and the peninsula’s smell of fruit is known beyond Guangdong.

如今，湛江水果产业已逐步跳出「种植靠经验、卖果靠走量」的传统模式，通过全链条数字化、深加工升级，让产业不再单纯「靠天吃饭」。

The industry is leaving the old pattern of planting by feel and selling by volume. Digital tools along the chain, and deeper processing, mean less of a bet on the weather.

种植环节，在省级现代农业产业园示范基地内，北斗智能农机开进果园，植保无人机实现全覆盖巡防，土壤墒情智能监测站实时调控水肥，标准化种植覆盖率超过80%，种植人工成本下降30%，优质果率提升到85%以上。徐闻不少菠萝种植基地配备了智能分选线，按照糖度和个头自动分级，匹配不同销售渠道，亩均收益比传统模式翻了近一番。

In provincial demonstration parks, Beidou machines enter the orchard, crop-protection drones cover the rows, and soil sensors meter water and fertiliser. Standard planting covers more than 80 percent, labour cost is down 30 percent, and the share of good fruit is above 85 percent. Many Xuwen pineapple bases sort by sweetness and size for different channels. Income per mu is nearly double the old way.

销售环节，为解决鲜果集中上市可能带来的滞销风险，湛江布局一批产地冷藏保鲜设施，依托粤西公共冷链骨干网，鲜果采摘后1小时内即可进入预冷工序，错峰上市的鲜果价格比集中上市期高出40%以上。围绕「湛品」品牌打造的水果深加工产品相继上市，开发出菠萝汁、菠萝果酱、红橙果脯、凤梨酥等多款产品，连过去常被丢弃的菠萝小青果也被加工成鲜果茶原料，真正实现「大小鲜果都能变现」。

To avoid a glut, cold stores sit at the source. On western Guangdong’s cold chain, fruit can be pre-cooled within an hour of picking. Fruit sold off the peak is priced more than 40 percent above the rush. Processed goods under Zhanpin include pineapple juice and jam, candied red orange, and pineapple cake. Even the small green pineapple once thrown away is now a tea ingredient.

借助湛江港的区位优势，湛江水果冷链物流体系直通国内外市场，成熟的荔枝、火龙果采摘后不到48小时即可送达北上广深消费者餐桌，甚至搭乘跨境航班出口至东南亚、欧洲和北美市场。2025年廉江出口荔枝6970吨，占全国21%，鲜果出海的路子越走越宽。

Zhanjiang’s port puts the cold chain on a road to markets at home and abroad. Ripe lychee and dragon fruit can be on a table in Beijing, Shanghai, Guangzhou, or Shenzhen within 48 hours, or on a flight to Southeast Asia, Europe, and North America. In 2025 Lianjiang exported 6,970 tonnes of lychee, 21 percent of the national total.

「春季摘荔枝、夏季游菠萝海、秋冬品红橙」，湛江依托连片特色水果种植基地，打造出全季农旅精品线路，把果园的价值从单一鲜果销售延伸至观光、研学、体验等多个领域。

Lychee in spring, the pineapple fields in summer, red orange in autumn and winter: the plantings have become a year-round route. An orchard is no longer only a place that sells fresh fruit. People come to look, to study, and to try the work.

徐闻「菠萝的海」每年接待游客超过50万人次。每到菠萝成熟时节，连片金黄果田镶嵌在红土之上，成为国内知名的田园打卡地，带动周边村镇农家乐、特色农产品销售持续红火，为当地农户增添稳定增收渠道。

The sea of pineapple in Xuwen receives more than 500,000 visits a year. In season the gold blocks on red earth are a known stop. Guesthouses and local sales around the villages stay busy, and households have a steadier extra income.

不少种植主体还开发特色水果研学项目，面向城市中小学生开放果园。孩子们走进田间，近距离认识菠萝、荔枝的生长全过程，亲手体验鲜果采摘、果酱制作，将热带水果科普价值转化为实实在在的文旅收益。

Some growers open the orchards to city schoolchildren. They see how pineapple and lychee grow, pick the fruit, and make jam. A lesson becomes a visitor business.

9月22日至24日，第一届湛江热带农产品促消费活动将在湛江奥林匹克体育中心拉开帷幕。从红土坡地上的一株株果苗，到百亿级产业集群，湛江热带水果将以这场盛会为窗口，把地域特色转化为品牌优势，让雷州半岛的果香飘向更加广阔的市场。

From 22 to 24 September the fair was to open at the Olympic Sports Centre. From seedlings on a red slope to a cluster worth tens of billions, the fruit was to use those three days as a window: a local character turned into a brand, and the smell of the peninsula carried further.