初秋入夜，湛江全城商圈大屏同步焕新、次第点亮。霞山新宇大厦、赤坎会展中心、经开区万达广场、金沙湾、华都汇、荣基广场、印象汇等九大核心城区地标屏幕，统一上线“广货行天下 热农促消费”主题画面，徐闻菠萝、廉江红橙、遂溪火山红薯、湛江对虾等特色农产品组成热带风情画卷，刷屏城市夜空，提前预热全城农业盛事。
极具辨识度的本土热带物产画面，吸引了大批市民、游客驻足观看、拍照打卡。在印象汇商圈，市民陈先生一眼认出多款湛江特色好物，满心期待地说道：“9月22号奥体中心有个热带农产品的活动，到时候去看看，听说能现场试吃。”
赤坎会展中心大屏前，不少大学生驻足热议，纷纷掏出手机搜索活动详情。得知现场将推出菠萝白兰地、菠萝红茶等菠萝精深加工新品时，大家倍感惊喜：“以前只知道湛江菠萝名气大，没想到热带农产品还能开发出这么多新鲜产品。”
据悉，2026第一届湛江热带农产品促消费活动（以下简称热农会）将于9月22日—24日在湛江奥林匹克体育中心正式举办。活动由南方报业传媒集团主办、南方农村报承办，聚焦“湛品”品牌打造，推动优质农产品出圈出粤，目前已有超百家单位确认参加，RCEP国家粤商会、港澳采购团将组团到场洽谈，规模阵容亮眼。
本次热农会是市民与游客一站式解锁湛江特色好物的绝佳平台。集结全市各县区标杆农产，涵盖热带鲜果、特色生鲜、精深加工产品等全品类优质物产。现场特设美食品鉴专区，邀请粤菜师傅现场烹饪，同步开启“湛品”评选活动，市民可沉浸式品鉴、随心选购，近距离感受湛江热带农业特色魅力。
本次活动不止于惠民消费，更肩负产业升级、品牌“出圈”的重要使命。现场将进行RCEP农业规则助力湛江蓝“海洋牧场出海实践”经验分享，设立RCEP国际专区，搭建国内、国际双向交流对接平台，全力推动“湛品”从本地出圈、走向全国、扬帆海外。活动现场，“湛品”专场推介将重磅发布2026年第二批“湛品”品牌名单并举行授牌仪式，本土优质企业登台推介优质产品，到场采购商近距离品鉴地道特色好物，感受“湛品”风味魅力。
作为全国唯一兼具热带、亚热带、半岛海湾三重地理禀赋的城市，湛江农林牧渔业总产值连续五年破千亿，菠萝产量占全国三分之二，水产品总产量连续30年位居全省首位。全城大屏的轮番亮相，不仅是一场氛围造势，更是湛江特色农业硬实力的集中展示。
全城预热，盛事将至！9月22日—24日，锁定湛江奥林匹克体育中心，赴一场热带农产品盛宴，解锁地道“湛品”好物，见证湛江农业产业新活力！
English
On an early-autumn night the screens of the city’s shopping districts renewed themselves together, and lit up one after another. Nine landmarks — Xinyu Tower in Xiashan, Chikan Convention Centre, Wanda in the development zone, Jinsha Bay, Huaduhui, Rongji Plaza, Yinxianghui — carried the same picture, “Guangdong goods go out into the world; the hot-farm fair brings people to buy.” Xuwen pineapple, Lianjiang red orange, Suixi volcanic sweet potato, Zhanjiang prawn: a scroll of tropical produce, brushed across the night sky, warming the city before the agricultural occasion opened.
The pictures were local, and recognisable. People stopped, watched, and took them home on their phones. At Yinxianghui, a resident named Chen picked out several Zhanjiang goods at a glance, and said, with the pleasure of someone already planning the trip: on the 22nd there is a tropical-produce event at the Olympic centre. He would go and look. He had heard you could taste it on the spot.
In front of the screen at Chikan Convention Centre, students stopped and talked, and took out their phones to look the event up. When they heard the floor would bring out pineapple brandy, pineapple black tea, and other things made further down the fruit, the surprise was real: they had known the pineapple was famous. They had not known a tropical farm product could be opened into so many new things.
The first Zhanjiang tropical-produce fair of 2026, the hot-farm fair for short, was to open from 22 to 24 September at the Olympic Sports Centre. Nanfang Media Group hosted it. Southern Rural News carried it. The work was to make the name Zhanpin, and to send good farm goods out of their circle and out of Guangdong. More than a hundred organisations had already said they would come. Chambers of Guangdong merchants from RCEP countries, and buying groups from Hong Kong and Macao, were coming as parties. The lineup had a shine to it.
The fair was a place where a resident or a visitor could unlock Zhanjiang’s own goods in one stop. The benchmark produce of every county and district was gathered there: tropical fruit, the particular fresh things, and what had been made further. A tasting quarter invited Cantonese cooks to work in front of people, and the choosing of Zhanpin ran at the same time. You could taste, and buy as you liked, and stand close to what this tropical agriculture actually is.
The occasion was not only a kindness to shoppers. It also had to lift the industry, and to take a brand out of its old circle. On the floor there would be an account of how RCEP farm rules helped Zhanjiang Blue, the practice of an ocean ranch going to sea. An RCEP quarter would stand there, a table where the domestic and the foreign could meet in both directions, pushing Zhanpin from the local circle, out across the country, and onto the water toward overseas. A Zhanpin session would publish the second list of 2026 and give the plaques. Local firms would take the stage. Buyers would taste, close up, the particular flavor the name is meant to hold.
Zhanjiang is the only city in the country that holds, at once, the tropical, the subtropical, and a peninsula opening on a bay. The output of farming, forestry, herding, and fishing has stood above a hundred billion yuan for five years running. Pineapple is two-thirds of the national crop. Aquatic products have led the province for thirty years. The screens lighting up across the city were not only a mood. They were the hard strength of this agriculture, gathered and shown.
The whole city is already warm, and the occasion is about to arrive. From 22 to 24 September, keep the Olympic Sports Centre in view. Go to a feast of tropical produce, unlock the real Zhanpin goods, and watch a new liveliness in Zhanjiang’s agriculture.