9月22日，2026第一届热带农产品促消费活动现场，2026年度第二批“湛品”品牌名单正式揭晓——2个区域公用品牌、10个产品品牌成功获得“湛品”认证。活动现场，新晋“湛品”品牌被授予牌匾。
又一批扎根湛江山海间的地道好物斩获官方品牌认证，一起来看看都有哪些惊喜！
遂溪下六沙虫、遂溪辣椒入选区域公用品牌
本批“湛品”的最大亮点，当属遂溪下六沙虫入选区域公用品牌。下六沙虫产自遂溪县草潭镇南洪、旧庙、路塘一带，当地出产的沙虫通体紫里透红、个头饱满，下锅后肉质脆嫩鲜甜，是沿海人家餐桌上地道的海味，富含氨基酸、蛋白质以及钙、磷、铁、碘等多种营养。2020年9月，下六沙虫入选全国名特优新农产品目录。2025年，遂溪沙虫养殖面积20268亩，年产量0.2万吨，全产业链年产值1.4亿元，从种苗培育、滩涂养殖、下海捕捞，到加工、线上线下销售，完整产业链已然成形。
湛江沙虫此前已入选“湛品”，而遂溪下六沙虫此番是首次作为独立区域公用品牌加入“湛品”矩阵，进一步丰富了“湛品”在小众高端海鲜细分品牌的布局，让这份特色海味从民间口碑获得专属官方认证，释放独特的市场价值。
同期入选区域公用品牌的还有遂溪辣椒。北坡镇作为核心产区，产出的北坡辣椒大小匀称、色泽鲜红、果身硬挺，口感微辣脆爽，耐长途运输，在北方市场销路稳定。入选“湛品”区域公用品牌，遂溪辣椒拥有了统一品牌身份，当地北运菜产业，也将迎来从“单纯卖产品”到“打造品牌”的转型机遇。
10个产品品牌上新
本次第二批“湛品”认证出炉，10个新晋产品品牌悉数亮相，分别为：天运园艺（富贵竹）、廉心（米）、廉心（番薯）、茗上茗（乌龙茶、绿茶、金尖红茶）、湛骐（东坡海红米）、湛小蚝（生蚝）、粤喜鲜昌（金鲳鱼）、伊誓（珍珠）。
此次茗上茗三款本土成品茶集中入选，湛江本土量产好茶站上品牌舞台，让山野好茶走出小众圈子、被更多人看见。除茶叶外，本次上榜品类既有老百姓日常餐桌上的米、番薯、生蚝、金鲳鱼，也有极具湛江地域特色的富贵竹、淡水珍珠，品类更接地气、覆盖面更广，让“湛品”真正集齐湛江本土地道好物，品牌矩阵愈发丰富。
此前，“湛品”品牌矩阵已有190个品牌；随着本次12个新品牌加入，总量增至202个，构建起覆盖种植业、水产、特色经济作物等多领域的完整农产品品牌体系。2025年，“湛品”品牌整体销售额突破135亿元，成功跻身中国区域农业形象品牌影响力全国500强行列。全市现有全国名特优新农产品77个、全国特质农品19个，优质农产储备规模位居全省前列，品牌培育根基持续夯实。
如今，从大家耳熟能详的菠萝、对虾、金鲳鱼，到新晋上榜的下六沙虫、辣椒……“湛品”正在不断挖掘湛江优质乡土好物，把更多特色农产品统一标准、擦亮招牌。未来，越来越多藏在田野深处、海洋腹地的湛江本土好货，将告别“酒香也怕巷子深”的状态，凭着“湛品”的金字招牌走出本地、卖上好价，让湛江农业更有活力，也让更多农户持续增收受益。
English
On 22 September, on the floor of the first tropical-produce fair, the second Zhanpin list of 2026 was read out: two regional public brands, ten product brands, each of them now allowed to carry the name. Plaques were given there, in the hall.
Another batch of things that have their roots between Zhanjiang’s hills and its sea has taken an official name. Come and see what the surprises are.
Xialiu sandworm, and Suixi chilli, as regional names
The brightest point of this list is Xialiu sandworm from Suixi, now a regional public brand. It comes from Nanhong, Jiumiao, and Lutang, in Caotan Town. The local worm is purple shot through with red, full in the body; in the pot the flesh is crisp, tender, fresh, and sweet. It is the sea taste on a coastal table, rich in amino acids, protein, calcium, phosphorus, iron, iodine. In September 2020 it entered the national catalogue of notable, special, excellent, and new farm products. In 2025 the sandworm beds covered 20,268 mu, the year’s output was 2,000 tonnes, and the whole chain was worth 140 million yuan. From seed and the tidal flat, to the catch, the processing, and the selling online and off, the chain has already taken a shape.
Zhanjiang sandworm was already a Zhanpin. This time Xialiu enters on its own, as a regional public brand, and the matrix gains another name in the narrow, high end of seafood. A flavor that lived in local talk now has an official certificate of its own, and a market value that belongs to it.
Suixi chilli came in with it, also as a regional public brand. Beipo Town is the heart of the crop. The chilli there is even in size, a hard bright red, a little hot, crisp, and able to travel. The northern market has kept buying it. Under one Zhanpin name, the vegetables that go north have a chance to stop being only a product for sale, and to become a brand that is made.
Ten product names, newly in
Ten new product brands stood up with this second certification: Tianyun Horticulture, for lucky bamboo; Lianxin, for rice and for sweet potato; Mingshangming, for oolong, green tea, and golden-tip black tea; Zhanqi, for Dongpo sea-red rice; Zhanxiao’ao, for oyster; Yuexi Xianchang, for golden pomfret; Yishi, for pearl.
Three finished teas from Mingshangming came in together, so a tea that Zhanjiang actually makes in quantity has a place on the brand stage, and a good tea from the hills can leave its small circle and be seen. Beside the tea, the list holds what an ordinary table already knows — rice, sweet potato, oyster, golden pomfret — and also what is particular to this place: lucky bamboo, and freshwater pearl. The kinds sit closer to the ground, and cover more of it. Zhanpin begins to gather the real local goods, and the matrix grows thicker.
There were already 190 names in the matrix. These twelve bring it to 202, a system that covers planting, aquatic products, and the particular cash crops. In 2025 the sales under the Zhanpin name passed 13.5 billion yuan, and the brand entered the national five hundred for the influence of a regional agricultural image. The city now holds 77 national notable farm products and 19 national produce of special character. The reserve of good farm goods stands toward the front of the province, and the ground under the brand keeps being tamped down.
From the pineapple, the prawn, and the golden pomfret that everyone can already name, to the newly listed sandworm and chilli, Zhanpin keeps digging up what this soil and this sea do well, setting one standard, and polishing the signboard. More of what has been hidden deep in the fields, and deep in the sea, can leave the old state in which even good wine fears a long lane. Under the gold letters of Zhanpin it can walk out of the locality, sell at a proper price, put more life into Zhanjiang’s agriculture, and keep raising what a farming household earns.