撰稿 Writing first

周亦可Zhou Yike

本科毕业于武汉大学编辑出版学,硕士毕业于曼彻斯特大学跨文化交流(新闻传播学)。曾在广东教育出版社负责市场营销,现于南方农村报担任采编。能够独立运营内容账号,完成从选题、撰稿、出镜、拍摄到剪辑的全流程。通过大学英语六级,雅思 7.5,可独立完成英文写作。 BA Editing and Publishing, Wuhan University. MA Intercultural Communication, University of Manchester. Marketing at Guangdong Education Publishing; now a reporter-editor at Southern Rural News. I can run a content account from the topic through the writing, the camera, the shoot, and the edit. CET-6, IELTS 7.5. I write English on my own.

上海、杭州、苏州Shanghai, Hangzhou, Suzhou 新媒体

广东好新闻奖 × 2 · 匠人杯 · 最佳新人奖 · 毕业论文 Distinction · 大学英语六级 · 雅思 7.5Guangdong Good News Award × 2 · Craftsman Cup · Best Newcomer · Dissertation Distinction · CET-6 · IELTS 7.5

周亦可 Zhou Yike
求职城市:上海、杭州、苏州Open to Shanghai, Hangzhou, and Suzhou

能独立交付的部分What I deliver

选题、撰稿、出镜、拍摄、剪辑和封面可以同一人完成。资讯可以按日更新;访谈和案例从文案做到发布。Topic, copy, camera, shoot, edit, and cover can be one person’s job. News pieces can run daily. Interviews and case films go from the script to publication.

撰稿与文案Writing and copy

新闻稿、深度报道、策划案和活动文案。非本专业出身,也能把行业材料核对之后写成对外可读的报道。英文可以独立成稿。News, reported features, plans, and event copy. I was not trained in the industries I cover. I check the material, then write a piece an outside reader can follow. English copy stands on its own.

视频类型The films

可独立完成选题、撰稿、出镜拍摄、成片和封面。做过活动预热(快闪、AI 创意视频)、活动现场报道、人物专访、行业深度口播。账号「水产有种」分资讯、市场分析、行业访谈三类;专栏「周扒鱼」做行业口播。原创视频由本人完成。I take a film from the topic and the script through the shoot, the cut, and the cover. The work includes event previews (quick-cut films and AI pieces), floor reports, profile interviews, and spoken industry analysis. The account 水产有种 runs three strands: news, market analysis, and interviews. The column 周扒鱼 is spoken industry commentary. The original videos are mine.

制作工具Tools

用 ChatGPT 辅助文本和提纲,用可灵、Seedance 生成画面,用剪映完成后期、封面和动态海报。拍摄可以自己上。ChatGPT for text and outlines. Kling and Seedance for pictures. CapCut for the cut, the cover, and motion posters. I shoot as well.

活动推进How an event runs

先定方案和发布节点,再对接场地、嘉宾和口径,驻点完成拍摄与采访,按节点交出预热稿、海报、现场视频和复盘。政府活动和产业调研按这一顺序推进。The plan and the deadlines come first, then the room, the guests, and the wording. On site I shoot and interview. Preview copy, posters, floor video, and the recap go out on the dates we set. Government events and industry reporting follow that order.

学历Education

编辑出版学 学士BA Editing and Publishing

武汉大学 · 辅修工商管理Wuhan University · minor in Business Administration

武汉大学 Wuhan University

跨文化交流(新闻传播学)硕士MA Intercultural Communication

英国曼彻斯特大学 · QS 前 30 · 毕业论文 DistinctionUniversity of Manchester · dissertation Distinction, about the top 10%

The University of Manchester

实习经历Internships

市场实习Marketing intern

中华书局Zhonghua Book Company

中华书局

文字编辑实习Copy editor intern

新世纪出版社 · 南方出版传媒集团New Century Publishing House · Southern Publishing and Media

南方出版传媒集团

工作经历Work

市场营销 · 粤北片区Marketing, northern Guangdong

广东教育出版社 · 南方出版传媒集团Guangdong Education Publishing House · Southern Publishing and Media

广东教育出版社 南方出版传媒集团

采编Reporter-editor

南方农村报 · 南方报业传媒集团Southern Rural News · Nanfang Media Group

南方农村报 南方报业传媒集团

两次广东好新闻奖Two provincial awards

两项广东好新闻奖:基因编辑农业系列,和「海上新广东」。Two Guangdong Good News Awards: the gene-editing agriculture series, and Haishang Xin Guangdong.

广东好新闻奖 · 海上新农人④ Haishang Xin Guangdong

伶仃洋上的“钢铁岛屿”A steel island on the Lingding Sea

当清晨的第一缕阳光穿透伶仃洋的薄雾,86米长、占3万立方米养殖水体的“格盛1号”深海养殖平台,如钢铁岛屿般稳稳矗立在南海海面。

When the first thread of morning cuts the mist on the Lingding Sea, Gesheng No. 1 stands fast on the South China Sea: eighty-six metres long, thirty thousand cubic metres of water, a steel island.

28岁的河源青年黄锦尧穿戴好潜水装备,深吸一口气潜入工作吃水10.5米深的网箱。这个两年前还对海洋一无所知的“旱鸭子”,如今已练就一双水下观鱼的火眼金睛,每日守护着千万尾深海鱼的生长。

Huang Jinyao, twenty-eight, from Heyuan, straps on his gear, draws one breath, and drops into a cage whose working draft is 10.5 metres. Two years ago he was a dry-land duck who knew nothing of the sea. Now he has trained a pair of eyes that can read a fish underwater, and every day he keeps watch over tens of millions of them as they grow.

在他身后,53岁的运维工程师盛松江正忙着检查平台上的各种设备,以保证运作这座“海上巨无霸”每日运转正常;58岁的养殖老师傅叶悦和正关注着控制室里的各种数据,以保证鱼群健康生长。

Behind him, Sheng Songjiang, fifty-three, the engineer who keeps the machines, is checking the gear so this leviathan of the sea can run through another day. Ye Yuehe, fifty-eight, the old master of the farm, watches the figures in the control room, so the school may grow in health.

三个背景迥异的“海上新农人”,共同选择将时光交给这片海。在这里,从近海到深蓝、从经验到科技、从传统渔业到现代牧海,每天上演着碰撞与交融,讲述了一个关于广东海洋渔业深刻变革的故事。

Three new farmers of the sea, from lives that do not resemble one another, have chosen to give their time to this water. Here the near shore meets the deep blue, experience meets the instrument, and the old fishery meets a modern pasturing of the sea. Every day the collision, and the blending, tell how Guangdong’s marine fishery is being remade.

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广东好新闻奖 · 基因编辑农业系列 Gene editing in agriculture

三支片子由本人独立完成,和报道一起获得广东好新闻奖和匠人杯。These three films were made alone, and with the reporting they took the Guangdong Good News Award and the Craftsman Cup.

这三支片子没有单独的文字稿,放在「视频」里,左边是脚本节选。These three films have no separate manuscript. They sit under Film, with a short cut of the script on the left. 去视频版面Open the films

系列报道Reported series

「广州观赏鱼进万家」是市农业局项目。稿件可以独立成篇,视频文案、后期和封面可以独立完成。粤海寻鲜写的是同一条报道线上的海。Guangzhou Ornamental Fish into Every Home is a project of the municipal agriculture bureau. An article can be filed alone, and the video script, the cut, and the cover can be completed alone. Finding the savor in Guangdong’s sea belongs on the same line of reporting.

粤海寻鲜① Finding the savor in Guangdong’s sea

站在海工巨人肩上,读懂一条鱼Read a fish from the shoulder of the machine

当晨雾掠过硇洲岛,南海的风吹过万顷碧波,也吹向一座正在改变传统渔业想象的“钢铁巨鲸”——“湛江湾1号”。

When the morning fog skims Naozhou Island, the wind of the South China Sea crosses a vast green water and meets a steel whale that is changing what people imagine a fishery to be: Zhanjiang Bay No. 1.

这座总长154米、总宽44米、承载8万立方米养殖水体的海上重器,是全球首艘漂浮式动力定位船网融合深远海养殖平台。它拥有船舶般的身躯,却承载着另一种使命——在辽阔深蓝中,建设一座会移动、能感知的“海上牧场”。

One hundred and fifty-four metres long, forty-four wide, holding eighty thousand cubic metres of water, this heavy instrument of the sea is the world’s first floating, dynamically positioned farm in which ship and net are one body. It has the hull of a vessel, and another charge: out in the wide dark blue, to build a pasture that can move, and that can sense.

今年6月,“湛江湾1号”完成首批赤嘴鮸规模化起捕。海浪见证了这座装备从图纸走向海洋,也见证着广东探索深远海养殖产业化迈出的关键一步。

This June, Zhanjiang Bay No. 1 brought in the first harvest of red-mouth croaker at a commercial scale. The waves watched the machine leave the drawing and enter the ocean, and watched Guangdong take a decisive step from the idea of deep-sea farming toward an industry.

南海的风,继续吹向南方海洋科学与工程广东省实验室(湛江)(简称湛江湾实验室)。在这里,装备中心副主任孙鸣远和团队依然忙碌。作为“湛江湾1号”“湾区伶仃号”“恒燚1号”等大型养殖平台结构设计的深度参与者,一片海域、一场风浪、一条鱼的生长变化,都可能成为实验室里下一张设计图的起点。而这些写在纸上的构想,最终都要回到大海,在真实海况与生命生长中接受检验。

The wind of the South China Sea keeps on toward the Southern Marine Science and Engineering Guangdong Laboratory in Zhanjiang, the Zhanjiang Bay Laboratory for short. There, Sun Mingyuan, deputy director of the equipment centre, and his team are still at work. He was deep in the structural design of Zhanjiang Bay No. 1, Bay Area Lingding, Hengyi No. 1, and other large farming platforms. A stretch of water, one bout of wind and wave, a change in how a fish grows: any of these may start the next drawing. What is written on paper has to go back to the sea, and be tested in real weather and in the growth of a living thing.

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观赏鱼进万家① Ornamental fish, into every home

从配角到灵魂:一株水草见证广州水族产业崛起From an eighteenth-billed extra to the soul of the tank

还记得那个鱼缸里要么只有“孤寡”小鱼,要么插着几根塑料假草,连绿意都带着敷衍感的时代吗?那时,动辄价格上百的进口水草和复杂的设备,是妥妥的“大佬玩家”专属。而如今,风水轮流转,曾经的“十八线小配角”——水草,已然成为鱼缸里不可或缺的灵魂。

Do you remember the tank that held either one fish keeping house alone, or a few plastic plants stuck in the gravel, the green itself an afterthought? In those days an imported plant that cost a hundred yuan at a glance, and the equipment around it, belonged to the players who already knew the game. The wheel has turned. The extra that used to stand eighteenth on the cast list — the aquatic plant — is now the soul the tank cannot do without.

据央视财经报道,仅广东一省,水族业年产值已接近400亿元。这一庞大数字的背后,是无数鲜活消费新场景的集中爆发。风潮之下,悄然形成了新消费共识——“养鱼必养草,咖啡杯里也得放一棵”。

CCTV Finance put the aquarium trade in Guangdong alone near forty billion yuan a year. Behind that figure, new scenes of buying broke out all at once. Under the fashion, a new agreement formed, quietly: if you keep a fish, you keep a plant. Even a coffee cup ought to hold one.

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观赏鱼进万家② Ornamental fish, into every home

一尾鱼,一座城One fish, one city

清晨六点的广州荔湾芳村,薄雾尚未散尽,广州百艺城花鸟鱼虫新世界的观赏鱼一条街已然灯火通明,商户们在一排排水箱间穿梭忙碌。店主“斗鱼妹”利落地拆箱、分拣、打包,将一尾尾色彩明艳的进口斗鱼依次安顿进暂养缸中。“再过不久,这批斗鱼就会从这里出发,奔赴全国各地。”

Six in the morning in Fangcun, Liwan, and the mist has not yet lifted. The ornamental-fish street at Baiyi City, that new world of flowers, birds, fish, and insects, is already lit. Shopkeepers move between tanks. The one they call Betta Sister unpacks, sorts, and packs with a clean hand, and settles one bright imported fighter after another into the holding water. “Before long,” she says, “this lot leaves here for every part of the country.”

这是广州观赏鱼流通市场每一天的序曲,也是其百年产业积淀的生动写照。依托珠三角得天独厚的地理位置和“千年商都”深厚的商业底蕴,广州逐渐培育出覆盖研发、生产、流通全链的观赏鱼产业生态,并在每一次时代浪潮中主动迭代、勇立潮头。

That is the overture of the Guangzhou trade, every day, and a living picture of an industry that has been settling for a hundred years. On the gift of the Pearl River Delta, and on the deep commercial ground of a city that has traded for a thousand years, Guangzhou grew an ecology that runs from research through production to the market, and at each turn of the age it rewrote itself and stood at the front of the water.

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观赏鱼进万家③ Ornamental fish, into every home

“懒人养鱼”正当红The easy tank is the one selling

“想要桌面有抹治愈绿,却怕养草养鱼太费神?一键设定光照周期,自动精准投喂,一到两年才换一次滤芯,连新手都能养出ins风的水下森林……”双旦大促的直播间里,智能小鱼缸正成为年轻人的“新宠”,弹幕里“养鱼新手友好”“打工人解压神器”的评论刷屏不断。

“You want a healing green on the desk, and you are afraid the plants and the fish will take too much of you? One touch sets the light. The feed falls on its own. The filter is changed once in a year or two. Even a beginner can keep an underwater forest in the manner of a picture.” In the livestream rooms of the year-end sales, the small smart tank is becoming what younger people want. The comments keep scrolling: kind to a beginner; a way for someone who works to come down.

当小米等科技巨头纷纷入局,曾经被贴上“有钱有闲”标签的观赏鱼爱好,正被广州“智”造彻底改写。不再是专业玩家的专属,也不再需要繁琐养护,而是成为融入书桌、玄关、租房角落的微缩景观。

Once Xiaomi and the other technology houses came in, the old label — money, and time to spare — no longer stuck. What Guangzhou makes with its wits is rewriting the hobby. It is no longer the private ground of the practised player, and it no longer asks for a fussy keeping. It becomes a small landscape that can live on a desk, in an entrance hall, in the corner of a rented room.

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专题策划A reported series

可以独立策划一场活动,从预热写到现场,图文、海报和视频一起交付。生硬的品牌宣传,可以用可读性高、有故事性的语言表达出来。AI 工具可以把报道做得更有风度。预热稿件独立采写;预热视频由本人策划,并独立执行。An event can be planned as one report, from the preview through the day itself, and delivered as text, posters, and film together. Stiff brand publicity can be written in language that reads clearly, and that carries a story. AI tools can give the reporting more style. The preview articles are reported and written alone. The preview films are planned here, and made here.

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红土之上,一株橡胶树如何长成一个产业链How one rubber tree became an industry

说到天然橡胶,很多人第一时间想到的都是海南、云南。但很少有人知道,湛江雷州半岛的这片红土地上,藏着新中国橡胶产业太多「第一次」——全国第一座浓缩乳胶加工厂、第一条杂胶标准胶连续生产线,都诞生在这里。

Natural rubber makes people think of Hainan and Yunnan. Fewer people know that the red earth of the Leizhou Peninsula holds several of the industry’s firsts in the new China: the country’s first concentrated-latex plant, and the first continuous line for standard rubber made from scrap.

从早年开荒拓土、建起一座座「全国第一」,到啃下航空轮胎专用胶国产化的硬骨头,再到如今农户们摸索出「胶果共生」的林下种养新路子——七十年来,一滴滴洁白的胶乳,默默记录着湛江橡胶从无到有、从小到大、从弱到强的蜕变。

The story runs from opening the land and building those firsts, to making a domestic rubber for aircraft tyres, to farmers planting fruit under the trees. Over seventy years the latex has recorded a change from nothing, to something small, to something that can stand.

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红土铸「剑」七十载Seventy years of sisal on red earth

很多人都熟知湛江「菠萝的海」的浪漫与壮阔,却少有人发现,在雷州半岛滚烫的红土地上,还藏着一片低调又坚韧的「剑麻的海」。

Many people know the pineapple fields. Fewer notice, on the same hot red earth, a quieter sea of sisal.

剑麻叶形如剑、韧劲十足,粗壮的根系深扎燥热贫瘠的红土,在这片土地一长就是七十余年。从最初填补国内工业纤维缺口,到如今走向全球市场、走进日常消费场景,湛江已成为全国最大、技术领先、链条完整的剑麻产业核心产区。

The leaf is shaped like a sword. The roots go down into dry, thin red soil, and the plant has been here for more than seventy years. It began by filling a gap in industrial fibre. It now sells abroad and turns up in ordinary goods. Zhanjiang is the country’s largest sisal centre, and the chain is complete.

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深埋数年,只为一缕辛香Years in the ground, for one scent

比起一年一熟的菠萝、春华秋实的荔枝、数月收获的甘薯,徐闻良姜可能是湛江所有特色农产品里,最「慢性子」的那一个。

Set beside pineapple, which fruits within a year, lychee, which follows the season, and sweet potato, which comes in months, galangal from Xuwen may be the slowest thing Zhanjiang grows.

徐闻良姜,埋进红土之后,要等上整整三到五年,才肯把积蓄的辛香一点点吐露出来。在湛江这片被称作「中国良姜之乡」的土地上,时间以另一种刻度被丈量:不是日月,而是春秋;不是收成,而是等待。

Once it is in the red earth it waits three to five years before it gives up the heat it has stored. On this ground, called the home of Chinese galangal, time is counted in years of waiting, not in a single harvest.

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一根甜秆榨出百种风味One cane, a hundred uses

每到甘蔗成熟季,雷州半岛的热风里,总是飘着一股清甜的蔗香。作为全国重要的糖料生产基地,湛江甘蔗规模化制糖产业已有百年历史。

When the cane is ripe, the hot wind on the Leizhou Peninsula carries a clean sweetness. Zhanjiang has milled sugar at scale for a hundred years, and it is one of the country’s important sugar bases.

从早年连片本土老品种蔗林,到如今全程机械化作业的现代种植产业园,这株清代便扎根雷州半岛的甜秆,汲取数百年阳光雨露,酝酿出属于湛江独有的甜蜜底色。2025年,湛江糖蔗种植面积达到157.9万亩,年产量946万吨,糖蔗产量占广东全省六成以上,成为名副其实的广东「糖罐子」。

The cane has been in this peninsula since the Qing. The fields have gone from old local varieties to parks that plant by machine. In 2025 the sugar-cane area was 1.579 million mu and output 9.46 million tonnes, more than 60 percent of Guangdong. That is the sense of the local name: the province’s sugar jar.

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百亿甘薯,和一块土地的第二种甜蜜Sweet potato, and a second kind of sweetness

在雷州半岛北部那片温热肥沃的赭红色土地上,藏着「中国第一甜县」——湛江遂溪。这个称号曾经来自甘蔗产业,而今,遂溪人把这份甜蜜从地上延伸到了地下——作为全国冬薯种植大县,甘薯正成为「甜蜜事业」的新主角。

On the warm red earth at the north of the Leizhou Peninsula is Suixi, long called China’s sweetest county. The name once belonged to sugar cane. People here have carried that sweetness underground. As a major winter-potato county, sweet potato is the new lead.

依托热带北缘的光热资源和富含硒、磷、铁等微量元素的火山红土,这里种出的甘薯口感香甜、品质出众。也正是这份天然的品质优势,让小小甘薯发展成了实实在在的富民产业——全产业链产值突破百亿元,稳稳带动10万农户增收致富。

Light and heat at the tropical edge, and a volcanic soil with selenium, phosphorus, and iron, grow a potato that is fragrant and sweet. That quality turned a small crop into an industry: the full chain is worth more than RMB 10 billion, and it raises income for 100,000 households.

阅读中英全文Read the full text

全文 · Full text

果香漫南粤A map of fruit, drawn in seasons

来过湛江你就会发现,一年四季,这里总有新鲜果子等候品尝。

If you have been to Zhanjiang, you know there is fresh fruit waiting in every season.

北纬20度的阳光,遇上雷州半岛特有的火山灰质红壤,为湛江孕育出一张五彩斑斓的热带水果图。徐闻菠萝、廉江红橙两大国家级地理标志产品,连同连片生长的荔枝、火龙果、百香果等特色果品,共同构成层次分明、错峰上市的水果矩阵。

Sun at 20 degrees north, on the peninsula’s volcanic red soil, has drawn a tropical fruit map. Xuwen pineapple and Lianjiang red orange, both national geographical indications, sit with lychee, dragon fruit, and passion fruit in blocks that ripen at different times.

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现场报道On-site reporting

城市地标屏幕上的活动预热画面

「热农会」登陆全城地标The fair arrives on the city’s landmarks

初秋入夜,湛江全城商圈大屏同步焕新、次第点亮。霞山新宇大厦、赤坎会展中心、经开区万达广场、金沙湾、华都汇、荣基广场、印象汇等九大核心城区地标屏幕,统一上线“广货行天下 热农促消费”主题画面,徐闻菠萝、廉江红橙、遂溪火山红薯、湛江对虾等特色农产品组成热带风情画卷,刷屏城市夜空,提前预热全城农业盛事。

On an early-autumn night the screens of the city’s shopping districts renewed themselves together, and lit up one after another. Nine landmarks — Xinyu Tower in Xiashan, Chikan Convention Centre, Wanda in the development zone, Jinsha Bay, Huaduhui, Rongji Plaza, Yinxianghui — carried the same picture, “Guangdong goods go out into the world; the hot-farm fair brings people to buy.” Xuwen pineapple, Lianjiang red orange, Suixi volcanic sweet potato, Zhanjiang prawn: a scroll of tropical produce, brushed across the night sky, warming the city before the agricultural occasion opened.

极具辨识度的本土热带物产画面,吸引了大批市民、游客驻足观看、拍照打卡。在印象汇商圈,市民陈先生一眼认出多款湛江特色好物,满心期待地说道:“9月22号奥体中心有个热带农产品的活动,到时候去看看,听说能现场试吃。”

The pictures were local, and recognisable. People stopped, watched, and took them home on their phones. At Yinxianghui, a resident named Chen picked out several Zhanjiang goods at a glance, and said, with the pleasure of someone already planning the trip: on the 22nd there is a tropical-produce event at the Olympic centre. He would go and look. He had heard you could taste it on the spot.

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麻章展位现场

现场推介 Floor report

麻章专场推介Mazhang takes the floor

9月23日,「校地携手·双百助农」麻章特色农产品消费促进行动在活动现场举行。富贵竹、燕窝果、释迦果、海产品、海红米等集中亮相,企业代表轮番登台推介,采购商、渠道商与企业面对面交流。

On 23 September the Mazhang promotion, “campus and district, hand in hand; the double-hundred effort helps the farm,” was held on the floor. Lucky bamboo, pitaya, sugar apple, seafood, and sea-red rice came out together. Company people took the stage in turn. Buyers and channel merchants sat down with them, face to face.

在招商环境推介环节,麻章区投资促进服务中心股长赵冬桂从区位交通、产业基础、招商政策和服务保障等方面介绍麻章。麻章位于湛江西部,总面积479.09平方公里,海岸线长81.01公里,常住人口38.8万。

In the briefing on the investment climate, Zhao Donggui, section chief of the district investment-promotion service, walked the room through location and transport, the industrial base, the policy for bringing business in, and the services that hold it. Mazhang sits on the west of Zhanjiang: 479.09 square kilometres, 81.01 kilometres of coastline, 388,000 people who live there.

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湛品授牌现场

第二批「湛品」发布A second list of Zhanpin

9月22日,2026第一届热带农产品促消费活动现场,2026年度第二批“湛品”品牌名单正式揭晓——2个区域公用品牌、10个产品品牌成功获得“湛品”认证。活动现场,新晋“湛品”品牌被授予牌匾。

On 22 September, on the floor of the first tropical-produce fair, the second Zhanpin list of 2026 was read out: two regional public brands, ten product brands, each of them now allowed to carry the name. Plaques were given there, in the hall.

又一批扎根湛江山海间的地道好物斩获官方品牌认证,一起来看看都有哪些惊喜!

Another batch of things that have their roots between Zhanjiang’s hills and its sea has taken an official name. Come and see what the surprises are.

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观众入场

活动攻略 A reader’s guide

逛热农会之前,先把路线写清楚The route, before anyone arrives

9月22—24日,2026年第一届湛江热带农产品促消费活动即将开幕。活动以湛江优质热带农产品促消费为核心,联动汽车推介、文旅观光、美食品鉴,市民游客既能一站式选购地道农特产品,也能玩转滨海、打卡福利。

From 22 to 24 September the first Zhanjiang tropical-produce fair was about to open. At the centre was the city’s own food, and around it cars, coastal travel, and tasting. A visitor could buy the local goods in one place, and also walk the shore and collect the offers.

为方便往返主场,活动开通农产品促消费便民专线,体育中心到奥体中心南门。运营时间 8:00—20:00,票价 3 元,里程 11 公里,单程约 35 分钟,定时定点发车。

So that people could come and go, the fair opened a shuttle from the city sports centre to the south gate of the Olympic centre. It ran from 8:00 to 20:00, three yuan, eleven kilometres, about thirty-five minutes, leaving from fixed stops at fixed times.

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书评Book reviews

三篇读书笔记,写于曼彻斯特大学跨文化传播的课程。中文在上,英文在下,点开可阅读全文。Three reading notes from the MA in Intercultural Communication. Chinese first, English under it. The link opens the full text.

Dubravka Ugrešić · 《痛苦部》

一张回程票A Loss with a Return Ticket

在英国作为留学生的期间,我逐渐意识到,一种语言即使不曾消失,也可能慢慢失去对一个人的掌控。我能够听懂课堂讲授、写电子邮件,也能从容地参加一顿饭局。但我失去的,是那种能够以真实分量表达痛苦、怨愤与混杂着困惑的愤怒的语言。这些情绪必须先被缩短、变得礼貌,才能从我口中说出来。我的第一语言依然属于我,只是在一段时间里,它不再是我日常生活中使用的语言。那种痛苦是真实的,但也有其限度。一次假期就足以让我重新穿上那件语言的外衣,再次感到自己完整地存在于一个句子之中。

While I am studying abroad, I learned that a language can loosen its hold without disappearing. I could follow a lecture, write an email, and sit through a meal. What left me was the speech in which pain, grievance, and a confused anger can be said at their real size. Those feelings had to be shortened and made polite before they would leave my mouth. My first language was still mine. For a while it simply stopped being the language of ordinary life. The pain was real, and it had a limit. A holiday was enough to put that language back on and feel whole inside a sentence again.

跨文化传播学为这一阶段的经历提供了一个名称。卡尔维罗·奥伯格(Kalervo Oberg)将其称为“文化冲击”:一个身处异地的人,在陌生的文化信号之间生活所承受的压力,而随着时间推移,他或许能够逐渐适应。伊娃·霍夫曼(Eva Hoffman)回忆自己进入英语世界的经历,描述了这种压力在内心深处的表现。一个词即使使用正确,也仍然可能无法触及自我最初形成的那一层。我所感受到的,正是这种语言剥夺,只不过它的程度较轻,而且可以逆转。在阅读《痛苦部》(The Ministry of Pain)的整个过程中,我始终记得自己终究能够回去,因此也害怕将自己的经历与书中的故事进行比较。我失去的,只是一两年里无法流畅地做回自己的能力。而乌格雷西奇笔下的叙述者,失去的却是对苦难终将过去、生活终有后来这一想法的任何清晰认知。

Intercultural communication has a name for this season. Kalervo Oberg called it culture shock: the strain of living among unfamiliar cues, borne by someone who is away and may, with time, adjust. Eva Hoffman, remembering her own passage into English, describes the inner version of that strain. A word can be correct and still fail to reach the layer in which the self was first made. What I felt was that linguistic dispossession in a small, reversible form. I kept the fact of my return in mind the whole time I was reading The Ministry of Pain, and I was afraid of the comparison. What I lost was a year or two of fluency in being myself. What Ugrešić’s narrator loses is any clean sense of an afterward.

阅读中英全文Read the full text
The Ministry of Pain, Dubravka Ugrešić

Art Spiegelman · 《鼠族》

我讲累了,里希厄I’m Tired from Talking, Richieu

我对奥斯维辛的认识,就像从课程大纲里认识一个地方:一个地名,一个日期,一道属于别人的伤口。等这些信息传到我这里时,那道伤口似乎早已愈合。

I knew Auschwitz the way a syllabus can deliver a place: a name, a date, a wound that belonged to other people and seemed, by the time it reached me, already closed.

杰弗里·亚历山大关于“文化创伤”的论述,让我看清了《鼠族》开篇几页究竟在做什么。他认为,当一个群体的成员逐渐相信,某场骇人的伤害已经刻进集体记忆,并以不可逆转的方式改变了群体的身份认同,而且这种感受又通过一个面向更广泛受众的故事传播开来时,一起事件才真正成为文化创伤。

Jeffrey Alexander’s account of cultural trauma let me see what the opening pages are doing. An event becomes a cultural trauma, he argues, when members of a collectivity come to feel that a horrendous injury has marked the group’s memory and changed its identity in a way that cannot be revoked, and when that feeling is carried by a story told to a wider audience.

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Maus, Art Spiegelman

Celeste Ng · 《无声告白》

我怎么能变得和其他人一样How Can I Be Like Everyone Else

高中时,我读这部小说,完全站在孩子的立场上。莉迪亚已经死了,但他们还不知道。她的麦片旁边放着一支削尖的铅笔,还有六道物理题。父亲希望她受人喜欢,母亲希望她成为一名医生。日记本始终空白。她把电话听筒贴在耳边,线路的另一端却没有人。那时我还是个孩子,根本没有给父母留下任何位置。在我看来,他们的爱更像是一场安排:女儿将活出他们错失的人生,而她也会在实现这一切的过程中被耗尽。

In high school I read this novel entirely from the child’s side. Lydia is dead, but they don’t know this yet. A sharpened pencil and six physics problems wait beside her cereal. Her father wants her liked. Her mother wants her to be a doctor. The diaries stay blank. She holds a telephone to her ear with no one on the line. I was a child then, and I left no room for the parents. Their love looked to me like an arrangement: the daughter would become the life they had missed, and she would be used up in the becoming.

这种解读并没有错。只是当时,我只能站在那个位置上理解这部小说。莉迪亚承受的压力是真实的。她有母亲的蓝眼睛,也有父亲的黑头发。在杂货店里,一个陌生人拉着纳斯和汉娜的眼角打量,说自己一眼就看出他们是中国人,却把莉迪亚当成了母亲的亲生女儿。詹姆斯爱她,因为她或许终于能成为一个看起来不像自己的女儿;玛丽琳爱她,因为她是自己未能走完的那条人生道路。两份爱都要求莉迪亚去弥补一种从来不该由她承担的失败。十六岁时,我痛恨这种要求,而且确实痛恨过。

That reading was not false. It was the only standing place I had. The pressure on Lydia is real. She has her mother’s blue eyes and her father’s black hair. In the grocery store a stranger tugs at the corners of Nath’s eyes and Hannah’s, says she knew they were Chinese, and lets Lydia pass as her mother’s child. James loves her as the daughter who might finally not look like him. Marilyn loves her as the road she herself did not finish. Both loves ask Lydia to correct a failure that was never hers. At sixteen I could hate the correction, and I did.

阅读中英全文Read the full text
Everything I Never Told You, Celeste Ng

欢迎了解Do read on

行业报道Reported writing

能进入一个不熟悉的行业,核对事实之后独立成稿。两次广东好新闻奖来自这一项工作。I can enter an unfamiliar field, check the facts, and file the story. The two provincial awards came from that work.

活动全流程The whole event

预热稿、动态海报、现场报道、配文和视频报道,可以按节点交付。Preview copy, motion posters, floor reports, the daily text, and video reporting can be delivered on the dates that were set.

中英Both languages

大学英语六级,雅思 7.5。童书译稿做过中英核对。这一版作品集的英文,是我根据原稿译出的。CET-6, IELTS 7.5. I have checked a children’s book in Chinese and English. The English on this site is my translation of the manuscripts.

账号An account

「水产有种」从 0 做到约 4 万粉。资讯、市场分析、行业访谈三条线,加上口播专栏。The account grew from zero to about 40,000 followers, on news, market analysis, interviews, and a spoken column.

视频Film

基因编辑农业系列视频Gene-edited agriculture

脚本预览 Preview

一条草鱼引发的讨论One grass carp, and the argument it started

【画面】Picture

出镜口播。讲到这条鱼时,切实验室鱼缸和评论。

To camera. When the fish comes up, cut to the tank, and to the comments.

旁白Voice

最近,网友们因为一条草鱼吵翻了天。

Lately, a grass carp has the internet arguing.

不是因为这条鱼有多好吃,

Not because the fish tastes so good,

而是因为这条鱼在基因编辑的作用下,终于没刺了。

but because gene editing finally took the bones out.

有不少人非常兴奋:

A lot of people are thrilled:

那以后这草鱼,再也不用担心被卡喉咙了。

from now on, a grass carp can’t catch in your throat.

但是,也有非常多的人很担心。

And a lot of people are worried.

怎么一说基因,那就是转基因:

Say “gene”, and they hear transgenic:

男的吃了会秃头,女的吃了会不孕,小孩吃了会变异。

men go bald, women can’t conceive, children mutate.

先别激动。

Hold on.

目前这条鱼还没有上市,

This fish is not on the market.

现在还在实验室的鱼缸里边,游不出来呢。

It is still in a laboratory tank. It can’t swim out.

咱们先冷静下来,盘一盘知识点。

Let’s calm down and go through what this actually is.

脚本预览 Preview

基因编辑,监管在松Gene editing, and a rule that is loosening

【画面】Picture

出镜口播。讲到鱼关不住时,切水面和文献。

To camera. When the fish cannot be fenced, cut to water, and to the papers.

旁白Voice

基因编辑动物这么重要,

Gene-edited animals matter this much.

为什么我们又迟迟不推进产业化呢?

Why are we still not taking them into the industry?

我们的顾虑在哪里呢?

Where is the hesitation?

事实上,从科研到市场,是一条远比想象中还要复杂的道路。

The road from the lab to the market is more complicated than it looks.

在科学界内部,对动物基因编辑的长期安全性,仍然有非常多的争论。

Inside science, the long-term safety of editing an animal is still heavily argued.

比如说,是不是会带来脱靶效应,

Will there be an off-target cut?

是否会出现镶嵌突变。

Will the edit come out uneven, a mosaic?

代际遗传会不会出现难以预料的风险?

What does a changed gene do when it passes to the next generation?

这些都需要世代的验证,和严密的监测。谁都不敢打包票。

That has to be checked generation by generation. Nobody can promise the result.

脚本预览 Preview

松绑是不是趋势Is the loosening the way things are going

【画面】Picture

出镜口播。日本罗非鱼、美国 Genus 猪,用资料画面带过。

To camera. Japan’s tilapia and the Genus pig, carried by the documents.

旁白Voice

最近这一两个月,全球像是捅了基因编辑动物的窝。

These last month or two, it is as if the world poked the nest of gene-edited animals.

日本今年 4 月,又通过了一款基因编辑罗非鱼,增加可食用部位。

This April, Japan cleared another gene-edited tilapia, bred so more of the fish can be eaten.

这也是日本在基因编辑水产领域放行的第四个商业化品种。

It is the fourth commercial gene-edited aquatic animal Japan has cleared.

几乎在同一时间,美国也传来了重磅消息。

At nearly the same moment, the news from the United States.

FDA 正式批准 Genus 公司培育的抗蓝耳病基因编辑猪进入市场。

The FDA cleared a Genus pig, edited to resist porcine reproductive and respiratory syndrome, for the market.

这也意味着,专门用于食用的基因编辑动物,将首次登上美国人的餐桌。

An animal edited in order to be eaten is about to reach an American table for the first time.

湛江热带农产品宣传视频Zhanjiang tropical produce

脚本预览 Preview

沃土生金 · “湛品”传情Red earth, and a letter called Zhanpin

【画面】Picture

北纬航拍。河海与成片养殖塘,再落到果园,然后出书法片名。

An aerial at 21 degrees north: river, sea, ponds, an orchard, then the title in brush script.

旁白Voice

北纬 21° 的风

Wind at 21 degrees north.

衔着南海的咸涩与红土的温热

It carries the salt of the South China Sea, and the warmth of red earth.

在中国大陆最南端落地生根

It takes root at the southernmost point of the Chinese mainland.

这里是湛江

This is Zhanjiang.

千百年来,红土与深蓝在此交织

For centuries, red earth and deep blue have met here.

“湛品”正是这片土地写给耕耘者最温暖的情书

Zhanpin is the warmest letter this land has written to the people who work it.

【字幕不旁白】Title, not spoken

沃土生金 “湛品”传情

Gold from good soil. Zhanpin, a letter home.

字幕信息On-screen facts

2025 年上半年,全市农林牧渔业总产值 529.46 亿元,同比增长 4.4%。

In the first half of 2025, farming, forestry, herding and fishing came to 52.946 billion yuan, up 4.4%.

632.01 万亩耕地孕育丰饶。1195.26 公里海岸线串起鲜甜。

6,320,100 mu of farmland. 1,195.26 kilometres of coast, strung with what is fresh.

脚本预览 Preview

「湛品」从中孕育Zhanpin, grown out of this land

【画面】Picture

田头喷灌,红土地上的劳作,海岸与养殖塘,再接到大米和稻穗。

Irrigation, work on red earth, the coast and the ponds, then rice in the bowl and on the stalk.

旁白Voice

根深土厚

Deep roots. Thick soil.

物华天宝

The good things of a place.

地处中国大陆最南端

At the southernmost point of the Chinese mainland.

发展农业得天独厚

The land was made for farming.

“湛品”从中孕育而出

Zhanpin is born out of that.

这是大自然的馈赠与勤劳智慧的结晶

A gift of the place, and of the work put into it.

是自然的礼赞

A note of thanks to that nature.

【字幕不旁白】Title, not spoken

雷州东西洋大米

Rice from the east and west fields of Leizhou.

旁白Voice

粒粒晶莹如玉

Each grain clear as jade.

每一口都在品味

Every mouthful is a tasting.

源自大地的纯粹与甘甜

The plain sweetness of the ground it came from.

字幕信息On-screen facts

湛江是广东省种粮大市,年粮食种植面积 422 万亩、产量 152 万吨以上。

Zhanjiang is one of Guangdong’s grain cities: 4.22 million mu sown a year, and more than 1.52 million tonnes.

其中,雷州东西洋田连片面积达 28 万亩,是广东省内最大的水稻主产区,素有“粤西粮仓”“广东第一田”之称。

The east and west fields of Leizhou run to 280,000 mu together, the largest rice country in the province, called the grain barn of western Guangdong, and the first field of the province.

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热农会开幕Opening, on camera

【画面】Picture

现场出镜,会场和展品从身后过。

On the floor, to camera, with the hall and the goods behind.

旁白Voice

2026 第一届湛江热带农产品促消费活动火热开启。

The first Zhanjiang tropical-produce fair of 2026 is open.

超多湛江本土特色热带农产品集体亮相,

A great many local tropical products are here together,

集中展现湛江热带农业的强劲实力,独特魅力。

and they show, in one place, the strength and the particular character of this agriculture.

【字幕不旁白】Title, not spoken

热农会开始啦

The fair has begun.

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百大商团到场Buyers on the floor

【画面】Picture

奥体中心主场。嘉宾入场、授牌、分享,按现场顺序切。

The main hall at the Olympic Centre. Guests, the plaques, the talks, in the order of the day.

旁白Voice

9 月 22 日上午,

On the morning of 22 September,

2026 第一届湛江热带农产品促消费活动主场活动,在奥体中心举行。

the main session of the first Zhanjiang tropical-produce fair opened at the Olympic Centre.

超 300 名嘉宾齐聚现场。

More than 300 guests were in the room.

来自十多个国家和地区的经贸代表、国内外采购商,共赴这场热带农业产业盛会。

Trade representatives and buyers from more than ten countries and regions came for this meeting of tropical agriculture.

现场,2026 年第二批「湛品」品牌名单正式发布,并举行授牌仪式。

On the floor, the second Zhanpin list of 2026 was read out, and the plaques were given.

RCEP 农业规则与海洋牧场出海实践经验分享,为湛江农海产品拓展国际市场提供新思路。

A session on RCEP’s agricultural rules, and on taking marine ranches overseas, opened another way for these products to reach markets abroad.

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云逛热农会A walk through the hall

【画面】Picture

出镜带看展厅,再切到摊位上的采访。

To camera through the hall, then the interviews at the stands.

旁白Voice

9 月 22 日至 24 日,在热农会上,

From 22 to 24 September, at the fair,

湛江把压箱底的农业好物和特色产业全都带过来了。

Zhanjiang brought the agricultural goods and the local industries it usually keeps back.

现在我们就一起去看一看,都有哪些特色好物。

Let’s go and see what is actually here.

不管是热带果蔬、深海海产,还是特色种养、优质种业,

Tropical fruit and vegetables, deep-sea seafood, local breeds, good seed —

各种各样的湛江特色农产品齐聚现场。

Zhanjiang’s own products are in the hall together.

采访Interview

这个火山红薯,就是我们湛品的王牌产品。

This volcanic sweet potato is the leading Zhanpin product.

它种植于我们湛江的万年火山红土区,创新性地运用了鱼肽蛋白肥来种植。

It is grown on the ancient volcanic red earth of Zhanjiang, on a fish-peptide fertiliser.

可以说,它是吃海鲜长大的红薯。

You can say it grew up eating seafood.

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聚焦种业创新Seed and research

【画面】Picture

会场口播开场,再切发言和品牌推介。

A spoken open in the hall, then the talks and the brand presentations.

旁白Voice

热带种业产业交流会,在 2026 第一届湛江热带农产品促消费活动现场举办。

The tropical-seed meeting is held on the floor of the first Zhanjiang tropical-produce fair of 2026.

发言From the floor

黄辉:活动立足湛江热作资源禀赋,聚焦热作产业发展,为种业创新和产业升级凝聚共识。

Huang Hui: the meeting starts from what Zhanjiang already grows, stays with that industry, and gathers a common view on seed and on moving the industry up.

专家分享:海洋牧场适养鱼类的良种繁育,以及果树新品种从审定走向保护。

The specialists: breeding the right fish for a marine ranch, and fruit varieties moving from approval toward protection.

湛海、金岭糖业、壹号食品、海威等依次做品牌推介。「湛品」六大产品系列同场亮相。

Zhanhai, Jinling Sugar, Yihao Food, Haiwei, and others present their brands. The six Zhanpin lines are in the room together.

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四季有果The floor interview

【画面】Picture

南亚所展位,受访者出镜,身后是带来的果树品种。

The institute’s stand. The person speaking, with the fruit trees they brought behind them.

采访Interview

南亚所主要是从事热带作物的育种、品质提升,

The South Subtropical Crops Research Institute works on breeding tropical crops, and on quality,

还有产业链的延伸,还有品牌的打造。

on extending the chain, and on building the brand.

这次展出的,基本是我们有自主产权的品种。

What is on the table is, in the main, varieties whose rights are ours.

其中澳洲坚果,是我们 1979 年从澳大利亚引进的。

Macadamia among them. We brought it in from Australia in 1979.

现在选育的品种,在全国推广。国内种植面积有 560 多万亩。

The varieties bred since then are planted across the country. More than 5.6 million mu at home.

我们广东的菠萝,到了湛江,今年是 100 周年。

Guangdong pineapple, in Zhanjiang, is a hundred years old this year.

我们所通过 20 多年的选育,再配合栽培,可以实现菠萝在湛江的周年供应。

Over more than twenty years of breeding, and with the way we grow them, pineapple in Zhanjiang can be supplied all year.

色彩篇The colour films

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大地色韵 · 粉色The colours of the land: pink

【画面】Picture

粉菠萝和粉色热带水果,田间、果篮、果肉。片头出系列名。

Pink pineapple and pink tropical fruit: the field, the basket, the flesh. The series name opens it.

【字幕不旁白】Title, not spoken

湛江热作,大地色韵。粉色篇。

Zhanjiang’s tropical crops. The colours of the land. Pink.

南国沃土,粉色新果蓬勃生长。

On southern soil, a new pink fruit is coming on.

蕴出一抹温柔粉甜。

What it holds is a soft pink sweetness.

绽放独特色泽肌理,封存热带本味甘香。

A colour and a grain of its own, and the scent of the tropics kept in it.

湛江粉,中国美。

Zhanjiang pink. A Chinese beauty.

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大地色韵 · 红色The colours of the land: red

【画面】Picture

火山红土、荔枝、甘薯出土、火龙果。

Volcanic red earth, lychee, sweet potato coming out of the ground, dragon fruit.

【字幕不旁白】Title, not spoken

湛江热作,大地色韵。红色礼赞篇。

Zhanjiang’s tropical crops. The colours of the land. A red tribute.

雷州半岛,生来滚烫。火山红土,滋养红色热作。

The Leizhou peninsula runs hot from the start. Volcanic red earth feeds the red crops.

荔枝满枝,壳红饱满。回啖三百,意犹未尽。

Lychee fills the branch, the shell red and full. Three hundred, and still not enough.

甘薯出土,满垄红妆。深埋百日,终成甘甜。

Sweet potato out of the ground, a red field. A hundred days under, and then the sweetness.

火龙吐珠,果红如焰。

Dragon fruit, red as a flame.

湛江红,中国味。

Zhanjiang red. A Chinese taste.

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大地色韵 · 金色The colours of the land: gold

【画面】Picture

金色田地、芒果园、挂满枝的鲜果,再到农机。

Gold fields, a mango orchard, fruit on the branch, then the machines.

【字幕不旁白】Title, not spoken

湛江热作,大地色韵。金色篇。

Zhanjiang’s tropical crops. The colours of the land. Gold.

当南海的风吹熟金色土地。

When the South China Sea wind ripens a gold country.

芒果飘香,果肉饱含蜜韵。

Mango in the air. The flesh full of honey.

鲜果盈枝,沃土馈赠万般风物。

Fruit weighs the branches. The soil gives more than one kind of thing.

科技兴农,万顷田园岁岁丰盈。

Science on the farm. A wide country, full again each year.

湛江金,中国兴。

Zhanjiang gold. A Chinese plenty.

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大地色韵 · 绿色The colours of the land: green

【画面】Picture

剑麻、果林、甘薯田、良姜和大棚,再到农人劳作。

Sisal, orchards, sweet-potato fields, galangal, the greenhouses, then the work.

【字幕不旁白】Title, not spoken

湛江热作,大地色韵。绿色篇。

Zhanjiang’s tropical crops. The colours of the land. Green.

阳光热土,青绿万顷。

Sun, hot soil, and green as far as the eye goes.

剑麻挺立,果林焕新。

Sisal stands. The orchards come on again.

甘薯田绵延成海,良姜拔节向阳,大棚添绿。

Sweet potato runs like a sea. Galangal grows toward the sun. The houses add more green.

汗水浇灌希望,科技孕育新生。

Sweat waters the hope. The science brings on what is new.

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大地色韵 · 蓝色The colours of the land: blue

【画面】Picture

海面、网箱、金鲳跃出、蓝衫渔民,再到港口。

The sea, the cages, golden pomfret leaving the water, fishers in blue, then the port.

【字幕不旁白】Title, not spoken

湛江热作,大地色韵。蓝色篇。

Zhanjiang’s tropical crops. The colours of the land. Blue.

蔚蓝深处,网箱列阵成行。

In the deep blue, the cages stand in rows.

金鲳跃浪,银光划破海疆。

Golden pomfret leaves the wave. A silver line across the sea.

蓝衫沐雨,汗珠映海。渔舟归港。

Blue shirts in the rain. Sweat against the sea. The boats come home.

蓝海苍茫。千帆耕海,万箱外运。

A wide blue. A thousand sails working the sea, ten thousand boxes going out.

湛江蓝,中国鲜。

Zhanjiang blue. A Chinese freshness.

AI 制作系列短片Short films made with AI

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热土湛江,以好物致远方Hot soil, good things, a long way

【画面】Picture

用 AI 制作。热带水果、热作特写,卡车写着「湛品快线」,再接到配送。

Made with AI. Tropical fruit, the crops close up, a truck marked Zhanpin express, then the delivery.

【字幕不旁白】Title, not spoken

热土湛江,以好物致远方

Hot soil, Zhanjiang. Good things, sent far.

旁白Voice

山海相逢,邂逅湛江热带风物。

Mountain meets sea, and you meet what Zhanjiang grows.

一方热土,孕育优质热作。

One piece of hot soil, and the crops it raises.

一条热链,锁鲜直达全域。

One cold chain, the freshness held all the way.

一份热销,风味飘向全球。

One round of sales, and the taste goes out into the world.

【字幕不旁白】Title, not spoken

广东热带作物全产业链

The whole chain of Guangdong’s tropical crops.

从田间到餐桌

From the field to the table.

旁白Voice

热土湛江,以好物致远方。

Hot soil, Zhanjiang. Good things, sent far.

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湛江热作,自然愈心Tropical crops, and a quieter mind

【画面】Picture

用 AI 制作。从熬夜切进一片热作田,界面问是否进入农场,结尾是切开的芒果。

Made with AI. A late night opens onto a field. A screen asks if you will enter the farm. It ends on a cut mango.

【字幕不旁白】Title, not spoken

把热带生机直送你面前

The life of the tropics, brought to you.

旁白Voice

熬不完的夜,提不起的劲,

Nights that do not end. Energy that will not come.

直到闯进一片湛江热作的秘境。

Until you walk into a Zhanjiang field.

生机盎然。厚土藏珍。

Everything is growing. The deep soil is holding something.

热作自然之力,让心情悄然治愈。

What these crops carry quietly changes the mood.

一键下单,原产地直达。

One order, and it comes from the place it grew.

把热带生机,直送你面前。

The life of the tropics, brought to where you are.

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湛江热在哪里Where the heat of Zhanjiang is

【画面】Picture

竖屏,用 AI 制作。菠萝头发的小孩,海、田、灯塔,结尾落日期。

Vertical, made with AI. A child with pineapple hair, the sea, the fields, a lighthouse, and a date at the end.

【字幕不旁白】Title, not spoken

湛江热在哪里

Where is the heat of Zhanjiang?

在热带的海

In the tropical sea.

更有热带的土

And more so in the tropical soil.

还有热带的农产品

And in the tropical crops.

还有热情的湛江

And in a Zhanjiang that is warm.

热闹的湛江

And in a Zhanjiang that is crowded.

9 月 22 日至 24 日

22 to 24 September.

热土、热农、热闹

Hot soil. Hot farms. A hot, crowded city.

湛江的「热」,都在这里

The heat of Zhanjiang is here.

IP 视频Columns

周扒鱼Zhou Bayu

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海鲜天团破圈A seafood cast, out of its lane

【画面】Picture

出镜口播。讲到章鱼、鲨鱼时,切电影和海鲜。

To camera. When the octopus and the shark come up, cut to the film, and to the seafood.

旁白Voice

家人们,看完《哪吒》,谁没有被章鱼将军一口流利的天津话笑到拍大腿。

After Nezha, who wasn’t laughing at the octopus general’s fluent Tianjin.

鲨鱼更是一张嘴,就秒变 TVB 港剧大佬。

The shark opens its mouth and turns, at once, into a TVB boss.

今天咱们就来扒一扒,为什么这些虾兵蟹将,他们讲方言会这么溜。

Today we take apart why this cast of shrimp and crab is so good at a local tongue.

章鱼将军一口抑扬顿挫的天津话。

The octopus general, in a rising and falling Tianjin.

电影爆火,天津文旅局也迅速出来认领,说陈塘关就在天津。

The film took off, and Tianjin’s culture office claimed it at once: Chentang Pass is in Tianjin.

河西做藕粉的大叔大姨,还有哪吒本吒,都是咱天津老铁。

The uncles and aunts in Hexi making lotus-root starch, and Nezha himself, are Tianjin people.

全国每四条章鱼就有一条是山东老乡。

One in four octopuses in the country is from Shandong.

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虾仁里的增重手法How a shrimp is made heavier

【画面】Picture

横屏出镜。先提问,再切暗访:泡药、包冰、虚假标签。

Horizontal, to camera. The question first, then the undercover pictures: soaking, ice, a false label.

旁白Voice

为什么保水剂严重超标的产品,能在市场上流通。

Why a product far over the limit for water-retaining agents can still be sold.

涉事企业多次被责令整改,还屡犯不止。

The firms were told, more than once, to fix it. They did it again.

是否处罚力度不够。

Is the penalty simply not enough.

以生鲜农产品之名,行化学增重之时,这种欺诈又为何能够穿透层层监管。

Sold as fresh farm goods, weighted with chemistry: how does that fraud get through every check.

315 晚会介入了水产行业长期存在的违规操作。

The March 15 broadcast took up a practice this industry has lived with for a long time.

记者暗访时,工作人员表示,这些虾仁他们自己都不吃。

When a reporter went in quietly, the staff said they do not eat these shrimp themselves.

这些企业主要涉及三个核心违规行为:泡药、包冰、虚假标签。

Three practices sit at the centre: a chemical soak, a coat of ice, and a label that is not true.

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“喷色”大黄鱼A yellow croaker, sprayed

【画面】Picture

竖屏出镜,黄字字幕。先讲喷色被抓包,再讲怎么认。

Vertical, to camera, yellow captions. The spraying caught in the act, then how to tell.

旁白Voice

有商家给大黄鱼喷黄色色素,被当场抓包。

A seller was caught spraying yellow pigment onto large yellow croaker.

涉事的市场方回应说,喷色素是经过报备的。

The market answered that the spraying had been reported.

但是是否违规使用,还需要等市场监督管理局的进一步调查。

Whether the use itself broke a rule has to wait for the market regulator.

而事实上,是给大黄鱼加了一层黄色美颜滤镜。

What it is, in fact, is a yellow beauty filter on the fish.

均哥说Jun Ge talks

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我们该如何养虾How we came to farm this shrimp

【画面】Picture

竖屏。均哥出镜,封面「我们该如何养虾」,再切育苗和虾塘。

Vertical. Jun Ge to camera, under the title, then the hatchery and the ponds.

旁白Voice

说到虾,从沿海到内陆,从酒席到街边摊,

Shrimp, from the coast to inland, from a banquet to a street stall,

虾都是我们餐桌上的常驻嘉宾,也是水产界的顶流明星。

is a regular at the table, and a star of this industry.

虾的背后,藏着一部中国水产行业的进化史。

Behind it is a history of how China’s seafood industry changed.

它在技术突破中崛起,在病害危机中挣扎,在变革创新中重生。

It rose on a technical break, struggled through disease, and came back by changing.

从突破工厂化育苗开始,到现在的四十来年,

From the break into factory hatcheries, across some forty years,

中国的对虾产业就像坐上了一趟惊险的过山车。

China’s shrimp farming has been on a fierce ride.

从今天起,我想用几集的时间,带你走进这条虾的沉浮史。

From today, over a few episodes, I want to walk you through the rise and the fall.

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一场病害之后After the disease

【画面】Picture

竖屏。接上一集,均哥出镜,讲进入 21 世纪之后的双重考验。

Vertical. Picking up the last episode, Jun Ge on what the new century brought.

旁白Voice

上一集我们说到了中国对虾如何从无到有。

Last time, how China’s shrimp went from nothing to something.

但一场病害,就让整个行业清醒地认识到,粗放的养殖走不远。

Then one disease made the whole industry see that farming loosely does not go far.

进入 21 世纪,这条虾的征程开始遭遇来自外部和内部的双重考验。

In this century, the road met a test from outside and from inside at once.

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高增长与全球竞争Fast growth, and the world market

【画面】Picture

竖屏。均哥出镜,讲 2010 年代末到现在:从出口大国变成进口大国。

Vertical. Jun Ge on the years since the late 2010s: from a great exporter to a great importer.

旁白Voice

第五个阶段,我们讲一讲从 2010 年代末到现在。

The fifth stretch: from the late 2010s to now.

对虾产业的高增长,与全球竞争。

Fast growth in shrimp, and competition with the world.

这个阶段的特征,是我们从最大的对虾出口国,转为最大的进口国。

What marks it: we went from the largest exporter of shrimp to the largest importer.

核心的命题,是如何强起来。

The question at the centre is how to become strong.

2024 年,对虾产量高达 270 万吨,其中南美白对虾 237 万吨。

In 2024, shrimp output reached 2.7 million tonnes, 2.37 million of it whiteleg shrimp.

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金枪鱼寄生虫A parasite in the tuna

【画面】Picture

竖屏。从一条寿司店的新闻讲起,再把金枪鱼刺身的铺开讲清楚。

Vertical. It starts from a piece of news in a sushi shop, then opens out onto tuna sashimi.

旁白Voice

这几天新闻爆出来,有市民在寿司店吃金枪鱼的时候,吃出了寄生虫的虫卵。

The news this week: someone in a sushi shop found parasite eggs in the tuna.

这个事儿让我联想到这两年,刷短视频,还是逛街,都能看到不少金枪鱼刺身的店铺。

It brought to mind how, these two years, the short videos and the streets are full of tuna-sashimi shops.

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渔业法新规The new fisheries law

【画面】Picture

竖屏。均哥出镜,讲新版渔业法 5 月 1 日落地,先把手续和记录补上。

Vertical. Jun Ge on the new fisheries law taking effect on 1 May, and on getting the papers and the records in order.

旁白Voice

朋友们,新版渔业法今年 5 月 1 号就要落地的消息,最近引起了行业的广泛关注。

The news that the new fisheries law lands on 1 May has the industry watching.

中国渔业监管,高质量的新阶段正式开启。

A new, stricter stage of fisheries regulation is open.

赶紧去查,对照新规,补齐所有的手续和记录。

Go and check. Set it against the new rules. Complete every paper and every record.

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生鱼料经销商破产A snakehead-feed dealer goes under

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竖屏。从佛山一位生鱼料经销商破产讲起。

Vertical. It starts from a snakehead-feed dealer in Foshan who went under.

旁白Voice

最近听说一个事儿。以前认识的一位在佛山做生鱼料的大经销商,破产了。

A thing I heard. A big snakehead-feed dealer I used to know, in Foshan, has gone under.

这个经销商高峰期的时候,一年卖大几千吨的生鱼料。

At the peak, he was selling several thousand tonnes of that feed a year.

当年开好车,住好宅。

In those years: a good car, a good house.

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饲料企业出海Feed companies go overseas

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竖屏。按年份讲新希望、恒兴、通威的海外饲料厂。

Vertical. Year by year: the overseas feed plants of New Hope, Hengxing, and Tongwei.

旁白Voice

朋友们,今天打算聊聊饲料企业出海的话题。

Today, feed companies going overseas.

99 年的时候,新希望就在越南建了第一家海外饲料厂。

In 1999, New Hope built its first overseas feed plant, in Vietnam.

05 年的时候,恒兴又开设了海外的第一家饲料分公司,越南越华。

In 2005, Hengxing opened its first overseas feed company, Yuehua in Vietnam.

09 年的时候,通威旗下第一家海外饲料子公司。

In 2009, the first overseas feed subsidiary under Tongwei.

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你还去市场买鱼吗Do you still buy fish at the market

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横屏。封面提问,均哥在生鲜和熟食前出镜。

Horizontal. The question on the cover. Jun Ge in front of the fresh fish and the cooked dishes.

旁白Voice

大家好,今天想和大家聊一个我们身边正在发生、可能你都没太留意的变化。

A change happening beside us, one you may not have marked.

我们吃鱼的方式,彻底地变了。

The way we eat fish has changed, through and through.

问问大家,最近一次买鱼是在哪里。

Where did you last buy a fish.

手机上点一点,还是下班去超市拎一袋。

A tap on the phone, or a bag from the supermarket on the way home.

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中央一号文件里的水产Fisheries in the No. 1 document

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竖屏。从 2026 年中央一号文件里的水产段落讲起。

Vertical. It starts from the fisheries passages in the 2026 No. 1 central document.

旁白Voice

最近发布的 2026 年中央一号文件,我相信大家都已经反复读过了。

The 2026 No. 1 central document is out. I expect you have read it more than once.

其中关于水产的部分,指向非常清晰。

The part on fisheries points in a clear direction.

推进深远海养殖,推进生物育种产业化,加强养殖环境治理。

Push deep-sea farming. Take breeding into the industry. Watch the water the animals live in more closely.

其它创意视频Other pieces

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开渔季倒计时The fishing season, counting down

【字幕不旁白】Title, not spoken

年年开捕年年丰,

A good catch, every year the season opens.

千帆竞发鱼满仓。

A thousand sails. The holds full.

2026 湛江开渔季倒计时

2026. The Zhanjiang fishing season, counting down.

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用世界名画打开「贵品」A famous painting, opened onto a prized tea

【字幕不旁白】Title, not spoken

用世界名画打开「贵品」

Open a prized product with a painting the world already knows.

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什么是大力神杯What the World Cup is doing here

【字幕不旁白】Title, not spoken

什么是大力神杯

What is the World Cup doing here?

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钉花开此间Flowers, pinned to the map

【字幕不旁白】Title, not spoken

钉花开此间

The flowers open here, where the pin goes in.

活动配文Copy for the day

晨读是每天清晨的一条短阅读。文案可以由我来写,也可以出镜。Morning reading is a short read at the start of the day. I can write the copy, and I can be on camera.

芯质发展 耕海牧渔

2024.11.23

芯质发展,耕海牧渔Seed, then sea

11月22日至24日,第五届水产种业博览会和第二届广东国际海洋牧场大会在广州南沙渔业科技园举行。这场展被称作国内规模最大的种业展,用来展示育种和推广,把科研、生产和应用接到一起。

From 22 to 24 November the fifth aquaculture-seed expo, and the second Guangdong international ocean-ranch conference, were held at the fishery technology park in Nansha, Guangzhou. It was described as the country’s largest seed-industry fair: a place to show breeding and extension, and to connect research, production, and use.

鳜跃三水

2025.03.28

鳜跃三水Mandarin fish in Sanshui

3月27日,第二届全国鳜鱼产业高质量发展论坛和饲料鱼品牌会在佛山三水开幕。学者、龙头企业和产业链上的人,一起把育种、鱼塘和餐桌谈完。

On 27 March the second national forum on high-quality mandarin-fish farming, and a feed-fish brand meeting, opened in Sanshui, Foshan. Academics, leading firms, and people from along the chain talked through breeding, the pond, and the table.

喊四川人民吃阳江海鲜

2025.04.30

喊四川人民吃阳江海鲜Yangjiang seafood, said aloud in Sichuan

4月30日,阳江品牌推介到了四川,落在成都金牛万达。生蚝、荔枝、豆豉、春砂仁,还有当地的鱼和蟹。南海的味道碰上川味,一场试吃,两边加起来一千八百公里。

On 30 April a Yangjiang brand promotion arrived in Sichuan and set up at Jinniu Wanda in Chengdu: oysters, lychee, fermented beans, spring amomum, and the local fish and crab. South China sea flavour met Sichuan heat — a tasting, and a trip of 1,800 kilometres in both directions.

中国预制菜 飨宴全球

2025.07.19

中国预制菜,飨宴全球A prepared-food fair, set for the world

7月18日,第三届中国国际预制菜大会在顺德开幕,这里被称为世界美食之都。展会同场:两万多平方米,两百多家企业,一个正在长成的产业。在乡村振兴和农业强省的路上,预制菜成了广东现代化的引擎之一,也是省里「1310」部署的一个实例。

On 18 July the third China international prepared-food conference opened in Shunde, called a world capital of food. The fair ran in the market alongside it: more than 20,000 square metres, more than 200 companies, a picture of an industry in full growth. On the long road of rural revitalisation and of building a strong agriculture, prepared food has become one of the engines of Guangdong’s modernisation, and a working instance of the provincial plan known as 1310.

千年渔港

2025.08.11

千年渔港A thousand-year fishing port

天刚亮,船已经在博贺排开,等着开渔。这个港不只是一个汛期。它是国家级中心渔港,广东最大,现在放进茂名的滨海规划里。渔港被读成一个新区,不只是一座码头。

At first light the boats were already lined up at Bohe, ready for the opening of the fishing season. The port is more than a season. It is a national central fishing port, the largest in Guangdong, and it now sits inside Maoming’s coastal plan — a harbour read as a new district, not only a dock.

佛黔协作

2025.08.22

佛黔协作Foshan and Guizhou, in one cup

8月21日,黔东南蓝莓和百香果的品鉴到了佛山,是佛山与贵州协作里的又一次落地。现场用方氏做了一杯百香果茶,每一杯都把贵州物产的味道带进一杯新的饮品。

On 21 August a Qiandongnan tasting of blueberry and passion fruit came to Foshan, another working note in the Foshan–Guizhou partnership. The floor served a passion-fruit tea made with Fangsi. Each cup carried the scent of the Guizhou product into a newer drink.

鱼跃万家

2025.12.08

鱼跃万家Fish, into ordinary homes

12月7日,首场「观赏鱼进万家」在祈福新邨开幕。金鱼、斗鱼、蝴蝶鲤,还有几十种别的鱼,把人留在现场。问答和几个小游戏也把人留在屋里。

On 7 December the first “ornamental fish into Guangzhou homes” event opened at Clifford Estates. Goldfish, bettas, butterfly carp, and dozens of others drew a crowd. A quiz and other small games kept people in the room.

沃土藏珍

2026.09.18

沃土藏珍What the red earth holds

湛江的红土地上,热带作物顺着地势一垄一垄排开。更远处,南海的风穿过田。9月22日至24日,这片风景被放进一个厅里,谁来都能看见。

On Zhanjiang’s red earth the tropical crops run in long rows, following the lie of the land. Farther off, the South China Sea wind crosses the fields. From 22 to 24 September that landscape arrived, in one room, for anyone who came.

热力湛放

2026.09.24

热力湛放The last morning of the fair

9月22日至24日,第一届湛江促消费活动在奥体中心举行。三天里,本地品牌在同一个馆,RCEP 板块开出一张跨境的桌子,十多个国家和地区的经贸代表和采购商到了现场。

From 22 to 24 September the first Zhanjiang consumption fair ran at the Olympic centre. Over three days the local brands were in one hall, an RCEP section opened a cross-border table, and trade representatives and buyers came from more than ten countries and regions.