“湛品”的底气,源于战略的远见
以顶格认识、满格力度推进品牌强农
湛江市委、市政府高位部署,成立专班统筹推进
突出发展品质、品牌、品位“三品”
实现“湛品”“五进”广州,深入对接
推动“湛品”入湾出海,畅销全球
“湛品”的温度,藏在与土地的对话里
热带水果、菠萝、甘薯、丝苗米、南药、家禽、预制菜,七大百亿级产业集群拔节生长
雷琼黄牛、雷州黑山羊、湛江鸡、湛江鸽等特色产业蓬勃兴起
让产业更强
构建菠萝、红橙、火龙果及渔业大数据平台
“AI 大模型 + 产业”,拉开 2024 年徐闻菠萝数字化营销
让农业更新
“12221”市场体系架起城乡桥
中国菠萝之乡
农村电商铺就全球路
让品牌更响
1926 年南洋归来的愚公楼菠萝
蕴藏着火山红土的甜
被列入国家保护的雷琼黄牛
肌理里藏着半岛的风
用 20 年光阴蜕变成“米中红宝石”
“湛品”是匠心的密码
从全国首个金鲳鱼全产业链标准体系
到《徐闻良姜》《覃斗芒果》多项地方标准
湛江鸡、湛江对虾、湛江沙虫、湛江蚝等特色农产品团体标准
让每一颗菠萝都有身份档案
每一只生蚝都带着新鲜承诺
The confidence of Zhanpin comes from a strategy that looks ahead.
The brand for farming is pushed with the highest attention and full force.
The Zhanjiang party committee and government set it from the top, and a special team carries it.
Quality, brand, and taste: the three to develop.
Zhanpin makes the five entries into Guangzhou, and the link goes deep.
Zhanpin into the bay and out to sea, selling across the world.
The warmth of Zhanpin is in the conversation with the land.
Tropical fruit, pineapple, sweet potato, simiao rice, southern medicine, poultry, prepared food: seven clusters, each of ten billion, are growing.
Leiqiong cattle, Leizhou black goat, Zhanjiang chicken, Zhanjiang pigeon, and other distinctive lines are rising.
Make the industry stronger.
A data platform for pineapple, red orange, dragon fruit, and fisheries.
A large AI model plus the industry opened the digital marketing of Xuwen pineapple in 2024.
Make the farming newer.
The 12221 market system is the bridge between town and country.
China's home of pineapple.
Rural e-commerce paves a road to the world.
Make the brand louder.
The Yugonglou pineapple, brought back from Southeast Asia in 1926,
holds the sweetness of volcanic red earth.
Leiqiong cattle, on the national protection list,
carry the wind of the peninsula in the muscle.
Twenty years turned it into the ruby among rices.
Zhanpin is the code of the craft.
From the country's first full-chain standard for golden pompano
to local standards including Xuwen galangal and Qandou mango.
Group standards for Zhanjiang chicken, Zhanjiang shrimp, Zhanjiang sandworm, Zhanjiang oyster, and other distinctive products.
Every pineapple has an identity file.
Every oyster carries a promise of freshness.