周亦可Zhou Yike

最近,网友们。因为一条草鱼吵翻了天不是。因为这条鱼它有多好吃而是。因为这条鱼它在基因编辑的作用下终于没刺了有不少人都非常兴奋那以后这草鱼再也不用担心被卡喉咙的问题了。但是也有非常多的人很担心。

Lately people have been arguing over a grass carp. Not because it tastes so good, but because gene editing has finally taken the bones out. Plenty of people are delighted: no more worrying about a bone in the throat. Plenty of others are worried.

动画鱼和卡片对照转基因、基因编辑，字幕出现 CRISPR

An animated fish and cards comparing GMOs with gene editing. CRISPR on screen.

怎么一说基因，那就是转基因：男的吃了会秃头，女的吃了会不孕，小孩吃了会变异先别激动目前这条鱼它还没有上市现在还在实验室的鱼缸里边游不出来呢咱们先冷静下来盘一盘知识点。

Say the word gene and people hear transgenic: men go bald, women can't conceive, children mutate. Don't rush. This fish is not on the market. It is still in a tank in the lab, and it cannot swim out. Let's calm down and go through what we actually know.

动画鱼和卡片对照转基因、基因编辑，字幕出现 CRISPR

An animated fish and cards comparing GMOs with gene editing. CRISPR on screen.

这个基因编辑到底是怎么一回事它跟我们印象中臭名昭著的转基因是不是一回事呢我们先来说结论基因编辑跟转基因它不是一回事无论是从外源基因的引入机制基因组的干预方式还是技术结果的可控性方面。

What is gene editing, and is it the same as the transgenic work people have learned to distrust? The conclusion first: they are not the same thing, in whether a gene from outside is brought in, in how the genome is touched, and in how controllable the result is.

动画鱼和卡片对照转基因、基因编辑，字幕出现 CRISPR

An animated fish and cards comparing GMOs with gene editing. CRISPR on screen.

这两者它都存在本质区别具体来说呢转基因是把一种生物的基因搬到另一种生物的体内。比如说把细菌的抗虫基因放进玉米里边让玉米更抗虫这是一种外来基因的植物听起来是不是有点逆天改动幅度大还跨越物种界限。

The difference is basic. Transgenic work moves a gene from one organism into another. A bacterial insect-resistance gene put into corn, so the corn resists insects, is a plant carrying a gene from outside. It sounds extreme. The change is large, and it crosses the species line.

动画鱼和卡片对照转基因、基因编辑，字幕出现 CRISPR

An animated fish and cards comparing GMOs with gene editing. CRISPR on screen.

所以说长期以来转基因是受到了公众关于安全性和自然性方面的质疑而相比之下呢基因编辑技术。比如说现在最流行的工具也是得了诺贝尔奖的CRISPR-Cas9更像是一种精准的剪刀是直接在目标生物自身的基因组上进行微调。

For a long time the public has questioned transgenics on safety and on what counts as natural. Gene editing, the tool now most widely used, CRISPR-Cas9, which won the Nobel Prize, is more like a precise pair of scissors. It trims the animal's own genome.

动画鱼和卡片对照转基因、基因编辑，字幕出现 CRISPR。日本、美国审批流程的资料画面

An animated fish and cards comparing GMOs with gene editing. CRISPR on screen. Archive footage of the approval process in Japan and the United States.

比如说删除替换或者说插入某段DNA序列通常不涉及到外源DNA的引入。比如说我们刚刚提到的草鱼。

Deleting, replacing, or inserting a stretch of DNA, usually without bringing in DNA from outside. Take the grass carp we just mentioned.

日本、美国审批流程的资料画面

Archive footage of the approval process in Japan and the United States.

刺的基因给它剪掉从而让鱼更好加工也更好入口听起来是不是觉得跟转基因相比基因编辑好像没有。那么吓人这也是为什么许多国家会在监管上对基因编辑网开一面的原因最直观的就是大幅的去简化审批程序。

Cut out the bone gene, and the fish is easier to process and easier to eat. Next to transgenics, gene editing sounds less frightening. That is why many countries have loosened the rules. The clearest change is a much simpler approval.

日本、美国审批流程的资料画面

Archive footage of the approval process in Japan and the United States.

比如说日本的企业是只要自愿提交材料备案连审批都不用就可以上市基因编辑的产品而在美国呢基因编辑猪只用了18个月就走完了全部流程相比起传统的转基因动物动辄需要10年甚至20年的审批时间。

In Japan a company can put a gene-edited product on the market after a voluntary filing, with no approval at all. In the United States a gene-edited pig finished the whole process in 18 months. A traditional transgenic animal can take ten years, or twenty.

日本、美国审批流程的资料画面。超市货架式提问：基因编辑过的鱼，还是以前那条鱼吗

Archive footage of the approval process in Japan and the United States. A supermarket-shelf card: is a gene-edited fish still the fish it was.

效率可以说是提高了不止一个数量级。但是问题来了虽然说基因编辑不一定引入外源基因但它也确实改变了这个生物原有的遗传信息甚至可能造出一种自然界从来没有存在过的新物种。那么改造之后。

The gain in speed is more than one order of magnitude. But the question stands. Even if no outside gene is added, the animal's own genetic information has been changed, and something may be made that has never existed in nature. After that change.

超市货架式提问：基因编辑过的鱼，还是以前那条鱼吗

A supermarket-shelf card: is a gene-edited fish still the fish it was.

这条鱼它还是原来那条鱼吗而吃了这种被剪过基因的鱼我们人类真的不会出现什么问题吗。如果基因编辑鱼类以后大量上市我们消费者有被告知的权利吗这些问题。其实说到底就是基因编辑动物想要游上市场之前必须跨过的一道道坎。

Is this fish still the fish it was? If we eat a fish whose genes have been cut, will anything happen to us? If gene-edited fish reach the market in volume, do we have a right to be told? These are the barriers a gene-edited animal has to cross before it can swim onto the market.

超市货架式提问：基因编辑过的鱼，还是以前那条鱼吗

A supermarket-shelf card: is a gene-edited fish still the fish it was.

有制度的有伦理的也有公众情绪的。如果说这些坎都迈。不过去的话别说游上咱们的餐桌这些鱼可能就要生生世世的困在实验室的冷宫里了感谢收看下期再见。

Rules, ethics, and public feeling. If those barriers are not crossed, forget the table. These fish may stay in the cold of the lab for good. Thanks for watching. See you next time.

那基因编辑动物这么重要为什么我们又迟迟的不推进产业化呢我们的顾虑是在哪里呢事实上从科研到市场是一条远比想象中还要复杂的道路。首先我们先说一说技术层面在科学界内部对动物基因编辑的长期安全性。

If they matter, why do we keep holding back? Where is the worry? The road from the lab to the market is more complicated than it looks. Start with the technology. Inside science, the long-term safety of gene editing in animals.

卡片写脱靶效应、镶嵌突变、代际遗传

Cards: off-target effects, mosaicism, inheritance across generations.

仍然有非常多的争论。比如说是不是会带来脱靶效应是否会出现镶嵌突变而即使技术进步能够使基因编辑的脱靶效应显著降低识别能力显著增强。但是还有一个问题代际遗传会不会出现难以预料的风险。

is still argued over. Does it bring off-target effects? Mosaic mutation? Even if the tools get better, off-target cuts fall, and recognition gets sharper, one question remains. Inheritance across generations: will risks show up that no one predicted?

卡片写脱靶效应、镶嵌突变、代际遗传

Cards: off-target effects, mosaicism, inheritance across generations.

这些都需要世代的验证和严密的监测谁都不敢打包票而对于水产来讲还有一个更吓人的风险跟家畜不一样那你说猪逃逸了那他跑他追他插翅难飞。但是鱼你是关不住的。如果说基因编辑过的鱼类在野生种群之间扩散。

That needs checking across generations, and close watching. No one will promise you otherwise. For fish there is a sharper risk than for livestock. A pig that gets out can be chased. It will not fly. A fish cannot be kept in. If gene-edited fish spread into wild populations.

卡片写脱靶效应、镶嵌突变、代际遗传。飞猪、逃逸的鱼，对照家畜和鱼类风险

Cards: off-target effects, mosaicism, inheritance across generations. A flying pig and an escaped fish, set against the risks for livestock and for fish.

类似于昆虫有文献就警告说有可能会有效地毁灭整个物种而抛开这些技术层面的风险。其实真正的拦路虎在于公众的接受度说白了跟植物相比动物更容易让人有感情。比如说基因编辑一个西红柿大家顶多可能皱个眉。

As with insects, papers have warned it could effectively wipe out a whole species. Set the technical risk aside. The real block is whether the public will accept it. Animals, more than plants, are easy to feel for. Gene-edit a tomato and people frown at most.

飞猪、逃逸的鱼，对照家畜和鱼类风险

A flying pig and an escaped fish, set against the risks for livestock and for fish.

但是一听说是改造猪牛羊水产很多人的第一反应都是这多瘆人啊这还能吃吗毕竟我们面对的不是一块基因序列而是面对的是活生生的动物。而且对于公众来说基因这两个字本身就背着沉重的历史包袱。

Hear that the pig, the cow, the sheep, or the fish has been remade, and the first reaction is: that is unsettling, can you still eat it? What we are looking at is not a string of genes. It is a living animal. And for the public the word gene already carries a heavy history.

飞猪、逃逸的鱼，对照家畜和鱼类风险。谣言卡片：流产、致癌、不孕。基因编辑婴儿的新闻资料

A flying pig and an escaped fish, set against the risks for livestock and for fish. Rumor cards: miscarriage, cancer, infertility. News footage of the gene-edited babies.

那些关于转基因的谣言你都还记得吗。比如说母羊吃了转基因的饲料会流产人吃了转基因的食物会致癌年轻人吃了会不孕不育。而且这个转基因食物是专门针对中国人的是只卖给中国人吃的。

Do you still remember the rumors about transgenics? A ewe miscarries after transgenic feed. Transgenic food causes cancer. Young people who eat it cannot have children. And the food is aimed at Chinese people, sold only to Chinese people.

谣言卡片：流产、致癌、不孕。基因编辑婴儿的新闻资料

Rumor cards: miscarriage, cancer, infertility. News footage of the gene-edited babies.

这些现在你在网上一搜还有一大堆再加上2018年还出现了一个震惊全世界的基因编辑婴儿事件这彻底的就把基因技术跟伦理红线绑在了一起。所以说你会发现只要一提到动物加上基因大家的反应往往不是科学而是危险。

Search now and there is still a pile of it. Then in 2018 came the gene-edited babies, which shocked the world and tied gene technology to an ethical line. Mention an animal and the word gene together, and the reaction is often not science. It is danger.

谣言卡片：流产、致癌、不孕。基因编辑婴儿的新闻资料

Rumor cards: miscarriage, cancer, infertility. News footage of the gene-edited babies.

这种信任的缺口不是说你放宽什么监管推出一纸法规就能够立马补得上的。

That gap in trust is not something a looser rule, or one regulation, can fill overnight.

罗非鱼，以及 Genus 抗蓝耳病基因编辑猪的新闻页

Tilapia, and the news page on Genus pigs edited to resist PRRS.

最近这一两个月全球像是捅了基因编辑动物的窝。但是日本今年4月日本又通过了一款通过基因编辑增加可食用部位的罗非鱼这也是日本在基因编辑水产领域放行的第四个商业化品种而几乎在同一时间呢。

These last month or two, the world has been stirring the nest of gene-edited animals. This April Japan approved another tilapia, gene-edited to increase the edible share. It is the fourth commercial gene-edited aquatic variety Japan has let through. Almost at the same time.

罗非鱼，以及 Genus 抗蓝耳病基因编辑猪的新闻页

Tilapia, and the news page on Genus pigs edited to resist PRRS.

美国也传来了重磅消息FDA正式批准Genus公司培育的抗蓝耳病基因编辑猪进入了市场这也意味着专门用于食用的基因编辑动物将首次登上美国人的餐桌媒体非常兴奋。

Heavy news from the United States. The FDA formally approved the gene-edited pig bred by Genus, resistant to blue-ear disease, for the market. A gene-edited animal raised to be eaten will sit on an American table for the first time. The press was excited.

罗非鱼，以及 Genus 抗蓝耳病基因编辑猪的新闻页

Tilapia, and the news page on Genus pigs edited to resist PRRS.

预测这头猪将会成为史上最具经济价值的基因编辑动物而资本市场也是立马买单Genus的股价在消息公布之后飙升了数亿美元除了美国跟日本动作频频呢。

They predict this pig will be the most economically valuable gene-edited animal yet. The market bought it at once. After the news, Genus shares jumped by hundreds of millions of dollars. And it is not only the United States and Japan.

罗非鱼，以及 Genus 抗蓝耳病基因编辑猪的新闻页。美、日、阿根廷等国旗，对照中国五星红旗和「依然审慎」

Tilapia, and the news page on Genus pigs edited to resist PRRS. Flags of the US, Japan, and Argentina, set against China's flag and the line still cautious.

近几年阿根廷 巴西 澳大利亚 新加坡 英国等国家也纷纷调整法规逐步放宽对基因编辑动物的监管释放出了欢迎入场的政策信号而相比之下呢中国则依然保持相对审慎的节奏即使2023年我国已经批准了。

In recent years Argentina, Brazil, Australia, Singapore, Britain and others have rewritten the rules and loosened oversight of gene-edited animals, a signal that they are welcome. China has kept a more cautious pace. Even though in 2023 we had already approved.

美、日、阿根廷等国旗，对照中国五星红旗和「依然审慎」。论文和品种气泡图，华中农大签约现场

Flags of the US, Japan, and Argentina, set against China's flag and the line still cautious. Papers and a bubble chart of breeds, then the Huazhong Agricultural University signing.

首个基因编辑大豆上市。但是呢在动物领域至今没有任何产品获准实现产业化落地。但是你可能想象不到在基因编辑动物科研这条赛道上我们国家早就已经遥遥领先了。首先我们基因编辑动物创制的品种数量最多。

the first gene-edited soybean onto the market. In animals, though, not one product has been allowed to land as an industry. What you may not expect: on the research track for gene-edited animals, this country has been far ahead for a long time. First, we have created the most varieties.

论文和品种气泡图，华中农大签约现场

Papers and a bubble chart of breeds, then the Huazhong Agricultural University signing.

发表的论文也多甚至我们连核心工具都不靠人老美不是垄断吗那我们就自己搞了一套结果真的把美国人给整破防了不少西方媒体就开始说中国正在加速基因编辑技术的主导权在科研这块呢我们是当之无愧的卷王而在产业方面呢。

We have published more papers. We did not even rely on anyone else for the core tool. Wasn't America supposed to hold the monopoly? We built our own, and it really unsettled them. Western media began to say China is accelerating toward the lead in gene-editing technology. In research we are relentless. In industry.

论文和品种气泡图，华中农大签约现场。手持钞票的示意镜头，字幕「真金白银投入」。结尾卡「感谢收看，下期再见」

Papers and a bubble chart of breeds, then the Huazhong Agricultural University signing. A shot of cash in hand. Subtitle: real money put in. End card: thanks for watching, see you next time.

提前押注今年五月恒兴就跟华中农大的高泽霞老师团队签署了协议支付了5000万获得无刺草鱼基因编辑技术20年的商业使用权这也意味着一旦监管松绑中国企业早就已经做好了真金白银投入迅速推进产业化的这个准备。

They placed the bet early. This May, Hengxing signed with Professor Gao Zexia's team at Huazhong Agricultural University and paid 50 million yuan for a twenty-year commercial right to the gene-editing technology for the boneless grass carp. Once the rules loosen, Chinese firms have already put real money down, ready to take it to industry.

手持钞票的示意镜头，字幕「真金白银投入」。结尾卡「感谢收看，下期再见」

A shot of cash in hand. Subtitle: real money put in. End card: thanks for watching, see you next time.

那么问题来了为什么我们在科研上投入了这么大的精力却迟迟不推进产业化在监管上这么的审慎嘿嘿嘿关注我下期告诉你。

So the question: why put this much into the research and still hold the industry back, and stay this cautious in the rules? Follow me. Next time I'll tell you.

当清晨的第一缕阳光穿透伶仃洋的薄雾，86米长、占3万立方米养殖水体的“格盛1号”深海养殖平台，如钢铁岛屿般稳稳矗立在南海海面。

When the first thread of morning cuts the mist on the Lingding Sea, Gesheng No. 1 stands fast on the South China Sea: eighty-six metres long, thirty thousand cubic metres of water, a steel island.

28岁的河源青年黄锦尧穿戴好潜水装备，深吸一口气潜入工作吃水10.5米深的网箱。这个两年前还对海洋一无所知的“旱鸭子”，如今已练就一双水下观鱼的火眼金睛，每日守护着千万尾深海鱼的生长。

Huang Jinyao, twenty-eight, from Heyuan, straps on his gear, draws one breath, and drops into a cage whose working draft is 10.5 metres. Two years ago he was a dry-land duck who knew nothing of the sea. Now he has trained a pair of eyes that can read a fish underwater, and every day he keeps watch over tens of millions of them as they grow.

在他身后，53岁的运维工程师盛松江正忙着检查平台上的各种设备，以保证运作这座“海上巨无霸”每日运转正常；58岁的养殖老师傅叶悦和正关注着控制室里的各种数据，以保证鱼群健康生长。

Behind him, Sheng Songjiang, fifty-three, the engineer who keeps the machines, is checking the gear so this leviathan of the sea can run through another day. Ye Yuehe, fifty-eight, the old master of the farm, watches the figures in the control room, so the school may grow in health.

三个背景迥异的“海上新农人”，共同选择将时光交给这片海。在这里，从近海到深蓝、从经验到科技、从传统渔业到现代牧海，每天上演着碰撞与交融，讲述了一个关于广东海洋渔业深刻变革的故事。

Three new farmers of the sea, from lives that do not resemble one another, have chosen to give their time to this water. Here the near shore meets the deep blue, experience meets the instrument, and the old fishery meets a modern pasturing of the sea. Every day the collision, and the blending, tell how Guangdong’s marine fishery is being remade.

“现在水下都归我管！”曾从事模具工程的黄锦尧从来没想到，自己会成为“格盛1号”上唯一的潜水员。

“Everything under the water is mine now.” Huang used to work in mould engineering. He never thought he would be the only diver on Gesheng No. 1.

“格盛1号”是珠海首台正式产业化运营的现代化海洋牧场装备，其采用半潜桁架结构，既稳固又灵活，能够抵御海上强风浪，完全上浮时相当于5层楼高度，一次性可养450—600吨鱼。

It is the first modern marine-ranch machine in Zhuhai to run as a real business. The frame is a semi-submersible truss, steady and able to give, built for a heavy sea. Fully risen it stands about five storeys, and it can hold 450 to 600 tonnes of fish at once.

“我老家是广东河源山区的，亲戚朋友从事水产工作的少得很。”眼前这位腼腆青年，此前的人生轨迹与海洋、渔业、水产都没有任何交集，但如今说起水下工作，显然已是行家里手。

“I’m from the hills of Heyuan. Almost nobody in the family works with fish.” He is quiet, and until recently the sea, the fishery, and aquaculture were nowhere in his life. Talk to him about the work underwater and he is already a hand.

潜入网箱观察鱼群情况，是黄锦尧每日最主要的工作。“看鱼的精神状态——游姿怎么样？体表有没有擦伤、掉鳞？粘液正不正常？其实就是看它游得欢快不欢快。”古人对“子非鱼，安知鱼之乐”的争辩，在黄锦尧这里仿佛一切有迹可循。

Going down to look at the school is most of his day. “You read how they are. How do they swim? Any scrapes, any missing scales? Is the slime right? Really you are asking whether they are swimming as if they mean it.” The old argument — you are not a fish, so how do you know its joy — has, for him, a trail he can follow.

“鱼种不同习性也不同。像章红鱼是不停游动的，如果它趴在边边角角或者网底发呆，那就是精神不好。但即使状态不佳，水里还是它们的主场，想徒手抓到很难。真要能捞上来的，往往病得不轻，那就得解剖检查了。”

“Each fish has its own habit. A crimson snapper keeps moving. If it sits in a corner or stares at the bottom of the net, it is not well. Even then the water is their ground, and catching one by hand is hard. The one you can lift out is usually sick enough that it has to be opened and looked at.”

现代化海洋牧场是融合多技术的生态系统。坐拥4800公里海岸线的广东，近年来在海洋牧场建设中勇立潮头，积极推动传统渔业向现代化转型。在科技的加持下，大海不再是未知的神秘场域，而是一个需要用专业技能去应对的工作环境。

A modern marine ranch is an ecosystem of several techniques at once. Guangdong has 4,800 kilometres of coast, and in recent years it has pushed the building of these ranches and the turn from an old fishery to a modern one. With the instruments, the sea stops being an unknown and becomes a workplace that asks for a skill.

黄锦尧认为，“海上工程师”是他更准确的职业描述。他告诉记者，平台上的设备、数据，还有水下的情况，团队每个人都得懂。

He thinks “engineer at sea” is the truer name. The machines, the numbers, and what is happening underwater: everyone on the team, he says, has to know all three.

养殖作业也迎来了海阔天空，新职业如雨后春笋般涌现：潜水员、数据分析师、设备运维工程师、智能养殖专家……时代造就了一批“海上新农人”，他们投身深远海养殖产业，以海为田，共同耕耘着这片深蓝，构建起一个高效、可持续的海洋渔业新生态。

The work itself has opened out, and new jobs have come with it: divers, people who read the data, engineers who keep the machines, specialists in smart farming. The time has made a set of new farmers of the sea. They have gone into farming far offshore, taken the water as a field, and are building a fishery that can last and that does not waste.

“老叶是养殖经理，他负责调配团队协作，是我们的头。”黄锦尧口中的老叶，是养了近30年鱼的叶悦和。这位在广东江门台山上川岛长大的渔民，也是团队里养殖经验最丰富的成员。

“Old Ye is the farming manager. He sets how we work together. He’s the head.” Old Ye is Ye Yuehe, who has kept fish for nearly thirty years. He grew up on Shangchuan Island, in Taishan, Jiangmen, and he is the person on the team who has farmed the longest.

半辈子在海上“漂”，叶悦和对“格盛1号”最大的印象就是：太稳了。经历过木质渔排被台风摧毁的绝望，也见证过传统养殖“靠天吃饭”的无力，叶悦和无疑是对现代化养殖发展感受最深的其中一员。

Half a life on the water, and what strikes him most about Gesheng No. 1 is how still it is. He has watched a wooden raft destroyed by a typhoon, and he has lived the old farming that waits on the sky. Few people feel the change as sharply as he does.

台风季是最好的对比。今年台风“韦帕”席卷珠海，桂山岛大小蜘洲海域风力狂暴，风力足以掀起屋顶、折断树木。附近传统渔排损失惨重，而“格盛1号”在狂风巨浪中稳坐钓鱼台，鱼群仅出现轻微损耗，设备也保持完好。

Typhoon season makes the comparison. This year Wipha crossed Zhuhai. Around Guishan and the Zhizhou islands the wind was enough to lift a roof and break a tree. The old rafts nearby were badly hit. Gesheng No. 1 sat through it. The loss of fish was slight, and the machines held.

这得益于其独特的“不倒翁”设计——半潜式结构使重心深埋水下，就像一个稳固的“不倒翁”扎在海里；而八条锚链从平台延伸至海底，紧紧拉住主体，确保了平台在狂风中的稳定。

The shape is a roly-poly. The semi-submersible puts the weight deep, so the platform sits in the sea the way that toy sits on a table. Eight chains run from it to the bottom and hold the body, which is what keeps it steady in a hard wind.

“平台能抗17级台风，还有两个冷库囤饵料，风浪大了不用出海喂鱼，安全多了。”叶悦和感慨，以前养木排，一个网箱只能养几百斤鱼，一场台风就能让渔民一年的心血泡汤。现在在格盛1号，一万方水体能养25万斤，还能抵抗17级台风。

“It can take a force-17 typhoon, and there are two cold stores for feed, so when the sea is up you do not have to go out to feed. It is much safer.” On a wooden raft, he says, one cage held a few hundred jin, and one typhoon could take a year’s work. Here, 10,000 cubic metres holds 250,000 jin, and the platform still stands in a force-17 wind.

如今，黄锦尧成为叶悦和的“水下眼睛”，监测设备则是他的“水上大脑”。“过去渔民靠经验，看水色、听水声判断鱼情，现在水温、盐度、溶氧每天测三次，随时都能掌握水势变化。”叶悦和告诉记者。

Huang is now Ye’s eyes underwater, and the monitors are his mind above it. “Fishermen used to go by what they had seen: the colour of the water, the sound of it. Now temperature, salinity, and oxygen are measured three times a day, and you can follow the water as it changes.”

数据说话更准，但经验也不能丢。“比如鱼群突然下沉，数据显示水温正常，可我知道是要变天了。”叶悦和一边观察着屏幕上的溶氧曲线，一边向记者解释：再加上黄锦尧的潜水检查，就能弥补智能监控在浑浊水体中“看不清”的盲区。

The numbers are more exact, and the experience still has a job. “If the school drops suddenly and the temperature reads normal, I know the weather is about to turn.” He says this while watching the oxygen curve. Huang’s dive then covers the place the cameras cannot see, when the water is too thick.

在“格盛1号”上，黄锦尧、叶悦和的角色早已超越传统渔民。每次下水前，叶悦和会叮嘱黄锦尧重点看什么；上来后，两人凑在一起，一个讲水下的情况，一个分析原因，问题就这样一点点被解决。

On this platform the two of them have already left the old job of a fisherman. Before each dive Ye tells Huang what to look for. When he comes up they sit together, one describing the water, the other working out why, and the problem is taken apart.

跟专注养殖的黄锦尧、叶悦和相比，盛松江更像是平台的大管家，水电、光伏、设备运维等问题全归他管。这个河南汉子以前在陆地搞机械维修，如今将工作场所转到大海之上，现代工业技术带来的安全感，消解了盛松江初次面对大海时的不安。

Beside Huang and Ye, who stay with the fish, Sheng is closer to the housekeeper of the platform: power, water, solar, and the machines. He is from Henan, and he used to repair machinery on land. The workplace is now the sea. The security of modern industrial kit is what took the unease out of his first meeting with it.

“平台的用电可以实现自给自足，且全部是清洁能源：光伏发电板能满足日常用电，还有大功率的发电机提供备用电能；海水淡化系统每天产2吨淡水，够生活用。”盛松江指着中控室的屏幕说，“这里是所有设备的‘大脑’，水温、气象、设备故障都会实时报警，我每天巡检一遍，确保万无一失。”

“The platform can power itself, and the power is clean. The solar panels cover the ordinary day, and a large generator sits in reserve. The desalination plant makes two tonnes of fresh water a day, enough to live on.” He points at the screen in the control room. “This is the brain of every machine. Water temperature, weather, a fault: they alarm as they happen. I walk the platform once a day so nothing is left to chance.”

安全感更是来自平台的硬核参数：长86米、宽34米、高16.5米，3万方水体，吃水10.05米，四个角用8条锚链固定。“深远海的水更清，鱼的品质更好，而且抗风浪能力强，能走向远海。”盛松江说，“以前的重力式网箱抗不了大风浪，现在这种桁架式平台是未来的趋势。”

The rest of the security is in the measurements: 86 metres long, 34 wide, 16.5 high, 30,000 cubic metres of water, a draught of 10.05 metres, eight chains on four corners. “Far offshore the water is clearer, the fish are better, and the platform can take a sea, so it can go out.” The old gravity cages, he says, could not. A truss platform like this is where the work is going.

海上养殖要从近海走向远海，关键要解决“具备抗风浪能力，自主供给能源，能稳定搭载人员设施”这三大需求。从面世之初，“格盛1号”即凭借科技系数的强大，具有自动化程度高、稳定性好、造价低等优势，被誉为“澎湖号”“海威”系列的迭代升级版。

To move farming off the coast, three things have to be solved: a machine that can take a wave, power it can make for itself, and a place people and equipment can stay. From the day it appeared, Gesheng No. 1 was read as the next version of the Penghu and Haiwei line: more of the work automatic, a steadier body, and a lower cost, on the strength of the engineering in it.

近年来，广东积极布局深远海养殖，从珠海桂山岛到湛江雷州半岛，越来越多的现代化养殖平台驶向更深的远海。它们不仅带来了规模化养殖的效益，更带来了新的职业机会，以及一大批“海上新农人”。

In recent years Guangdong has laid out farming far offshore, from Guishan in Zhuhai to the Leizhou Peninsula in Zhanjiang. More modern platforms are sailing into deeper water. They bring the return of farming at scale, and they bring new jobs, and a large number of these new farmers of the sea.

今年11月，全球首创的漂浮式动力定位网箱型养殖工船“湛江湾1号”迎来交付投产。平台装配养殖监测设备和AI辅助系统，让“AI养殖”成为了现实——这也意味着，一大批AI技术人才又从陆地走到了海上。

This November, Zhanjiang Bay No. 1 — a floating, dynamically positioned farming ship, the first of its kind — was delivered and put to work. Monitoring equipment and an AI system are on board, so farming with AI is no longer a phrase. It also means a further set of people who work with AI have left the land for the sea.

夕阳西下，余晖洒在“格盛1号”的钢铁甲板上。自动投料机甫一启动，鱼群争相跃出水面抢食，划出一道道金色的弧线。“未来，我想带父母来看看这座海上堡垒，”黄锦尧笑着说，“让他们知道，现在养鱼和以前不一样了。”

At dusk the light lies on the steel deck. The feeder starts, and the fish break the surface for it, gold arcs in a line. “One day I want to bring my parents to see this fort,” Huang says, and he is smiling. “So they know that keeping fish is not what it was.”

深蓝之上，渔民、渔村、渔业的现代化图景正在被重新改写，更多从山区成长起来的黄锦尧们，从传统渔民转型的叶悦和们，曾是陆地机械专家的盛松江们，选择将自己的职业生涯投身神秘的深远海洋——这是传统与现代的交融，更是广东海洋强省战略的生动实践。

Out on the deep water, the picture of the fisherman, the village, and the fishery is being rewritten. More people like Huang, who grew up in the hills; like Ye, who crossed over from the old fishery; like Sheng, who was a mechanic on land: they are putting their working lives into a sea that is still strange. It is the old and the new in the same place, and it is Guangdong’s maritime strategy as a thing you can stand on.

近年来，广东积极落实省委“1310”具体部署，全面推进海洋强省建设，出台了全国首个海洋渔业全产业发展规划。在这场构建现代化海洋牧场全产业链体系的浪潮中，一群满怀智慧与勇气的“海上新农人”破浪而出——

In recent years Guangdong has carried out the provincial “1310” plan, pushed the building of a stronger maritime province, and issued the country’s first plan for the whole marine-fishery industry. In the work of building a full chain of modern marine ranches, a group of these new farmers of the sea have come out through the waves.

他们耕海牧渔，驾驭巨型智能网箱向远洋开拓养殖空间，构建多元的食物供给体系，不断充实广东“蓝色粮仓”；他们腾跃潮头，延链强链做强海洋牧场全产业链，让广东海洋产品热销全球，为区域经济发展注入“蓝色动力”；他们逐浪深蓝，在万顷碧波下筛取治病良方，从海洋资源中挖掘无限可能，打开通往未来的“蓝色宝库”……扬科技之帆、掌产业之舵，他们在波涛之下，播种希望，放牧未来，描绘出一幅建设现代化海洋牧场的壮阔图景。

They farm the sea, take giant smart cages farther out, and fill out Guangdong’s store of food from the water. They lengthen the chain of the ranch so marine products from the province sell widely, and so the regional economy has a force that comes from the sea. They go after the deep water for medicines and for what the ocean can still yield. With the technical work as the sail and the industry as the helm, they sow and they graze under the waves, and the picture is a modern marine ranch being built.

为展现广东“海上新农人”勇于开拓创新的精神风貌，记录广东向海图强的生动实践，南方农村报推出“海上新农人”系列融媒报道，跟拍“海上新农人”的一天，敬请垂注。

To show the temper of these new farmers, and to record Guangdong turning toward the sea, Southern Rural News is running a series that follows one of their days. The paper asks the reader to stay with it.

当晨雾掠过硇洲岛，南海的风吹过万顷碧波，也吹向一座正在改变传统渔业想象的“钢铁巨鲸”——“湛江湾1号”。

When the morning fog skims Naozhou Island, the wind of the South China Sea crosses a vast green water and meets a steel whale that is changing what people imagine a fishery to be: Zhanjiang Bay No. 1.

这座总长154米、总宽44米、承载8万立方米养殖水体的海上重器，是全球首艘漂浮式动力定位船网融合深远海养殖平台。它拥有船舶般的身躯，却承载着另一种使命——在辽阔深蓝中，建设一座会移动、能感知的“海上牧场”。

One hundred and fifty-four metres long, forty-four wide, holding eighty thousand cubic metres of water, this heavy instrument of the sea is the world’s first floating, dynamically positioned farm in which ship and net are one body. It has the hull of a vessel, and another charge: out in the wide dark blue, to build a pasture that can move, and that can sense.

今年6月，“湛江湾1号”完成首批赤嘴鮸规模化起捕。海浪见证了这座装备从图纸走向海洋，也见证着广东探索深远海养殖产业化迈出的关键一步。

This June, Zhanjiang Bay No. 1 brought in the first harvest of red-mouth croaker at a commercial scale. The waves watched the machine leave the drawing and enter the ocean, and watched Guangdong take a decisive step from the idea of deep-sea farming toward an industry.

南海的风，继续吹向南方海洋科学与工程广东省实验室（湛江）（简称湛江湾实验室）。在这里，装备中心副主任孙鸣远和团队依然忙碌。作为“湛江湾1号”“湾区伶仃号”“恒燚1号”等大型养殖平台结构设计的深度参与者，一片海域、一场风浪、一条鱼的生长变化，都可能成为实验室里下一张设计图的起点。而这些写在纸上的构想，最终都要回到大海，在真实海况与生命生长中接受检验。

The wind of the South China Sea keeps on toward the Southern Marine Science and Engineering Guangdong Laboratory in Zhanjiang, the Zhanjiang Bay Laboratory for short. There, Sun Mingyuan, deputy director of the equipment centre, and his team are still at work. He was deep in the structural design of Zhanjiang Bay No. 1, Bay Area Lingding, Hengyi No. 1, and other large farming platforms. A stretch of water, one bout of wind and wave, a change in how a fish grows: any of these may start the next drawing. What is written on paper has to go back to the sea, and be tested in real weather and in the growth of a living thing.

对于孙鸣远而言，与南海的这场相遇并非偶然。

For Sun, meeting the South China Sea was not an accident.

他出生在渤海湾畔的大连，从这座因港而兴的海滨城市长大，学的是海洋船舶相关专业，后来进入石油行业。

He was born in Dalian, on the Bohai Gulf, and grew up in a port city. He studied ships and the sea, and then went into oil.

“我的父亲、爷爷都是海员。年轻的时候，父亲从大连港出发，主要跑东北亚航线。到了他退休前后，湛江港已经成为中国重要的能源和原材料输入港，大量铁矿石、原油等资源在这里登录。”港口货运结构的变化，让孙鸣远很早就意识到，海洋不仅是一片水域，也连接着一个国家产业发展的方向。

“My father and my grandfather were both seamen. When my father was young he sailed out of Dalian, mostly on the Northeast Asia run. Around the time he retired, Zhanjiang had become one of China’s important ports for energy and raw materials. Iron ore and crude oil come ashore here.” The change in what the ships carried told Sun early that the sea is not only water. It is tied to the direction a country’s industry takes.

随着“一带一路”建设推进，中国在南海周边的影响力持续增强，海洋强国战略下的南海开发实践加速落地。“我看到了南海发展的巨大潜力，也碰巧有湛江湾实验室这个机会。”孙鸣远南下而来，一头扎进深远海养殖装备研发。

As the Belt and Road went forward, China’s weight around the South China Sea grew, and the work of building a maritime power landed faster. “I could see how much room there was, and the laboratory happened to be there.” He came south and went straight into equipment for farming far offshore.

然而，从石油装备转向养殖装备，这位熟悉海洋工程的科研人员，很快遭遇了第一次“水土不服”。

The move from oil equipment to farming equipment was his first failure to fit.

“原来面向的石油工业，是冷冰冰的工业。现在面向的是养殖业，生物本身非常复杂，无法简单计算。”他说，海洋工程更多是机械逻辑，满足规范、满足强度就可以。但鱼是一个非线性的生命系统，很多东西难以量化，只能通过统计、观察和经验一点点认识它、靠近它。

“Oil is a cold industry. Farming is not. The animal is complicated, and you cannot just calculate it.” Marine engineering, he says, is mostly a mechanical logic: meet the code, meet the strength. A fish is a life that does not move in a straight line. Much of it will not sit in a number. You get closer by counting, watching, and by what you have already seen.

为了获得一线经验，孙鸣远曾连续两个夏天待在海上，亲自参与养鱼。

To learn it from the water, he spent two summers in a row at sea, keeping the fish himself.

有一次，一部分鱼生长状态不好，水质、溶氧、光照、温度，能想到的指标几乎都测了一遍，却找不到原因。“我们设置的参数按理都是满足鱼的生长的，结果测出来，鱼还是不好。”后来一点点排查，问题竟可能出在一台发电机上——运行太久导致设备磨损，震动和噪音变大。“离发电机近的鱼，生长状态明显变差。”

Once, some of the fish were doing badly. Water, oxygen, light, temperature: almost every measure they could think of came back fine, and still there was no cause. “The settings should have been enough. The fish were not.” They worked through it piece by piece. The trouble may have been a generator that had run too long, worn down, and grown louder and shakier. “The fish nearest the generator were clearly worse.”

一个在工业系统里可能并不起眼的设备变化，在生命系统中，却可能成为影响生长的关键变量。

A change that would barely register in an industrial system can decide whether a living one grows.

“鱼类这个生物太难满足了。”孙鸣远感慨，这次经历也让他重新理解了“装备”，“对这个行业也有了敬畏之心。”过去，他更多考虑装备能不能经得住风浪。养鱼以后，他深刻意识到，深远海养殖装备不只是抵御海洋的“铠甲”，更是承载生命、适应生命的空间。

“A fish is very hard to satisfy.” The summer changed what he meant by equipment, and it gave him a respect for the trade he had not had. Before, he asked whether a machine could take a wave. After he had kept fish, he saw that a deep-sea farm is not only armour against the ocean. It is a room that has to hold a life, and fit it.

在孙鸣远看来，“湛江湾1号”的核心创新，并非单纯的装备大型化，而是彻底颠覆了传统深海养殖的设计逻辑。

For him the real change in Zhanjiang Bay No. 1 is not that the machine is bigger. It throws out the old way of designing a deep-sea farm.

以往深海装备追求结构更强、承载力更大，一味与风浪硬碰硬，但大型装备承受的海洋载荷会同步增加，最终出现“设备扛得住、鱼群扛不住”的行业痛点。“湛江湾1号”设计团队开始思考另一种可能：能不能不和风浪硬碰硬，而是让装备自己“躲开”风险？

Older gear was built stronger and asked to carry more, and it met the weather head on. A larger machine also takes a larger load from the sea. The trade ended up with a machine that held and a school that did not. The team asked a different question: could the equipment leave the risk, instead of hitting it?

“湛江湾1号”给出的答案是，主动避险。平台养殖体量堪比16至67个传统重力式网箱，却摒弃传统锚定固定模式，依托自主动力定位系统，结合气象、海况提前研判风险、规划路径，在台风、巨浪来临前主动驶离高危海域，从被动抗灾变为主动避灾。

The answer is to move. The farm holds as much as sixteen to sixty-seven ordinary gravity cages, and it is not tied to the bottom in the old way. It holds its place with its own power, reads the weather and the sea ahead of time, and sails out of the dangerous water before a typhoon or a heavy sea arrives. It stops enduring the disaster and starts leaving it.

理念的变化，也直接改变了装备形态——“湛江湾1号”采用船网融合构型，船负责提供机动能力，中部开放式网箱提供养殖空间，海水自然交换，更充分利用深远海环境。

The idea changed the shape. Ship and net are one body. The ship supplies the movement. An open cage in the middle supplies the water the fish live in. The sea moves through it, and the deep water is used rather than shut out.

然而船与网箱两类装备的融合也带来了全新的工程挑战：船体在波浪中会受到弯曲、扭转等复杂载荷，长期运行还要面对结构疲劳问题；而对鱼类而言，过大的晃动同样会影响生长。“所以我们设计的时候，不只是看结构强度够不够，还要看它在不同海况下怎么运动。”孙鸣远介绍，团队一方面通过优化船体重量分布，改善平台在波浪中的运动响应，降低结构疲劳和共振风险；另一方面结合气象、海况预测，提前判断风险，在恶劣海况到来前调整航行策略。

Joining a hull to a cage brought a new engineering problem. In a wave the hull bends and twists, and over time the structure tires. For the fish, too much motion also slows growth. “So we do not only ask whether it is strong enough. We ask how it moves in different seas.” The team shifted the weight in the hull so the platform answers a wave more quietly, and so fatigue and resonance stay down. They also read the forecast and change the route before the bad weather arrives.

然而，在深远海养殖装备从实验走向产业化的过程中，技术可行只是第一步，装备最终还要回到市场接受检验。

A machine that works in a trial is only the first step. It still has to pass the market.

成本问题，成为孙鸣远面对的第二次“水土不服”。

Cost was the second time the work did not fit what he already knew.

“海洋工程和农业不一样。”在石油装备领域，更多关注的是大型装备能否安全运行；但进入养殖领域后，装备不仅要经得起风浪，也要算得过经济账。“如果每天养鱼都需要依靠柴油来维持动力定位，能源消耗很大，最后成本摊到鱼身上，这个产业可能就难以持续。”

“Marine engineering is not farming.” In oil, the question is whether a large machine can run safely. In a farm it also has to pay. “If holding position depends on diesel every day, the fuel is heavy, and the cost lands on the fish. An industry like that may not last.”

也正因为如此，“湛江湾1号”在设计之初，就将能源效率纳入产业化考量。平台引入太阳能等清洁能源，清洁能源可覆盖70%以上日常动力需求，在保障装备长期运行的同时，减少传统能源消耗，降低深远海养殖的运营成本。同时通过搭载智能养殖系统，实现自动投喂，24小时水质与鱼情监测，应用AI辅助养殖管理，提升养殖效率和稳定性。

That is why energy was in the design from the start. Solar and other clean sources cover more than 70 percent of ordinary power, so the platform can stay out and burn less of the old fuel, and the cost of farming far offshore comes down. A smart system feeds the fish on its own, watches water and fish around the clock, and uses AI in the daily management, so the work is steadier and wastes less.

面向未来，湛江湾系列装备还将围绕产业化需求持续优化：通过新的构型设计减少材料使用，提高单位水体利用效率；探索引入更多清洁能源，进一步降低运营成本；同时优化养殖流场环境，提升鱼类生长环境和养殖稳定性。

The later boats in the series will keep being cut to what an industry can use: less material in a new shape, more fish from the same volume of water, more clean energy, a lower bill, and a flow of water that suits the fish and keeps the farm steady.

在湛江湾实验室工作进入第六个年头，孙鸣远坦言，心态变化很大。

He is in his sixth year at the laboratory, and he says his mind has changed.

“开始的时候，信心确实受到过挑战。”站在一排排从图纸落地碧海的装备模型前，他看见的不只是装备，还有自己从工业跨进海洋渔业、把信心打碎又重建的六年。“随着对这个产业认识不断加深，我越来越觉得，海洋牧场是一个更伟大的、面向未来的产业，是后工业化时代很有挑战性的产业。”

“At the beginning, my confidence really was shaken.” In front of a row of models that have already left the page and reached the water, he sees more than equipment. He sees six years of crossing from industry into a fishery, of confidence broken and built again. “The more I know the trade, the more I think a marine ranch is a larger industry, one that faces forward. It is one of the hard industries of the time after heavy industry.”

这份笃定的底气，源自一次次直面风浪的海上实践，更源自广东现代化海洋牧场清晰成型、稳步向好的产业发展路径。作为海洋大省，广东拥有全国最长的大陆海岸线，海域面积约为陆域面积的2.3倍。2025年，全省海水养殖产量达到386.93万吨，其中海水鱼养殖产量103.5万吨，占全国近一半。截至2026年8月2日，广东今年已新建重力式网箱920个、桁架类网箱5个，为加快打造海上新广东、建设海洋强省注入“硬核”新动能。

The confidence comes from meeting the weather at sea, and from a path that is now visible: Guangdong’s modern marine ranches are taking shape and moving the right way. The province has the longest mainland coastline in the country, and its sea is about 2.3 times its land. In 2025 marine farming produced 3.8693 million tonnes, of which marine fish were 1.035 million tonnes, close to half the national figure. By 2 August 2026 Guangdong had added 920 gravity cages and 5 truss cages this year, concrete weight behind a new Guangdong at sea and a stronger maritime province.

从近海重力式智能网箱、插桩自升式桁架网箱，到“澎湖号”“海威2号”等半潜式养殖平台，再到“湛江湾1号”漂浮式动力定位平台、“湾区伶仃”号养殖工船，大型养殖装备不断突破海域限制，推动广东海洋牧场从近岸走向深远海。

The machines have kept moving the limit of the water: smart gravity cages near shore, jack-up truss cages, semi-submersible farms such as Penghu and Haiwei No. 2, then the floating, dynamically positioned Zhanjiang Bay No. 1, and the Lingding of the Bay Area, a farming ship. Large equipment keeps pushing Guangdong’s ranches off the coast and into deeper water.

夯实养殖主业的同时，广东也在探索深远海立体化、多元化发展新路径。珠海“格盛1号”将深海养殖与海上观光、休闲海钓、海洋科普等业态融合，探索渔旅融合；阳江“海陵一号”探索“海上养殖+海上风电”融合模式，推动深远海资源综合利用。

While the farming itself is being made solid, Guangdong is also trying more than one use of the deep water. Zhuhai’s Gesheng No. 1 puts farming together with visits, recreational fishing, and teaching about the sea. Yangjiang’s Hailing No. 1 tries farming beside offshore wind, so the same water does more than one job.

在孙鸣远心中，未来的现代化海洋牧场还有更远的模样——装备继续向大型化发展，能源更多地转向清洁能源。至于深远海养殖究竟能产生多大效益，眼下还没有最终答案。但孙鸣远先给出了自己的答案——“相信相信的力量，相信它将来一定能满足整个产业发展的需要。”

In his mind the ranch still has a further shape: larger machines, and more of the power from clean sources. How much the deep-sea farms will finally return is not settled. He has an answer of his own. “Believe in the force of believing it. Believe that, in time, it will meet what the industry needs.”

还记得那个鱼缸里要么只有“孤寡”小鱼，要么插着几根塑料假草，连绿意都带着敷衍感的时代吗？那时，动辄价格上百的进口水草和复杂的设备，是妥妥的“大佬玩家”专属。 而如今，风水轮流转，曾经的“十八线小配角”——水草，已然成为鱼缸里不可或缺的灵魂。

Do you remember the tank that held either one fish keeping house alone, or a few plastic plants stuck in the gravel, the green itself an afterthought? In those days an imported plant that cost a hundred yuan at a glance, and the equipment around it, belonged to the players who already knew the game. The wheel has turned. The extra that used to stand eighteenth on the cast list — the aquatic plant — is now the soul the tank cannot do without.

据央视财经报道，仅广东一省，水族业年产值已接近400亿元。这一庞大数字的背后，是无数鲜活消费新场景的集中爆发。风潮之下，悄然形成了新消费共识——“养鱼必养草，咖啡杯里也得放一棵”。

CCTV Finance put the aquarium trade in Guangdong alone near forty billion yuan a year. Behind that figure, new scenes of buying broke out all at once. Under the fashion, a new agreement formed, quietly: if you keep a fish, you keep a plant. Even a coffee cup ought to hold one.

如今，“鱼缸配草”既可以是“家庭冥想角”的禅意担当，也可以是职场疗愈的“上班搭子”，甚至“水草”本身更成了话题热点：在抖音上“#水草”话题播放量达到9.9亿次，“#水草缸”话题播放量甚至突破20亿次。

A planted tank can be the quiet corner of a home, or company at work. The plant itself is now a topic. On Douyin the hashtag for aquatic plants has reached 990 million plays, and the hashtag for planted tanks has passed 2 billion.

线上“破圈”的巨大流量，也顺理成章涌向了电商平台：几块钱的“新手快乐草”单款能疯抢几十万单，便宜的入门套装让“零门槛造景”成为新乐趣。

The attention online has moved, as it would, onto the shops. A beginner’s plant that costs a few yuan can run to hundreds of thousands of orders, and a cheap starter set has made a landscape with no apprenticeship into a new pleasure.

几块钱就能体验“造物主”的乐趣，拥有一个只会“独自美丽”、从不添堵的微缩生态，这种“低功耗”、“高情绪价值”的治愈感成了无数都市人触手可及的生活美学。

For a few yuan you can have the pleasure of making a small world, an ecology that is only beautiful and never argues. Low effort, high feeling: that ease is now an everyday aesthetic for a great many people in the city.

水草，也由此完成了从鱼的“背景板”到景的“灵魂”的终极跃迁——它们不仅是生态的基石，为鱼儿提供栖息之所，为水体注入生命氧气，更是美学的画笔，以万千姿态和斑斓色彩，勾勒出水下世界的绿地、森林与草原，赋予方寸鱼缸以无限的想象空间和艺术价值。

The plant has finished the crossing from the fish’s backdrop to the soul of the view. It is the base of the ecology, a place for the fish to rest, oxygen in the water. It is also the brush: many shapes and colours, a meadow, a forest, a grassland under the surface, and a tank the size of a hand given room to imagine.

这股由“配角”崛起的产业力量开始重塑大众审美与消费。而所有故事的起点，都指向了广州。

An industry that rose from a supporting part is now reshaping how people see, and how they buy. Every version of the story starts in Guangzhou.

上世纪九十年代，随着国内观赏鱼市场的兴盛，一种新的审美追求也随之形成：人们不再满足于鱼缸中只有游鱼，而是渴望一个更完整、更生动的水下景观。

In the 1990s, as the domestic ornamental-fish market grew, a new taste formed with it. A tank of swimming fish was no longer enough. People wanted a fuller, livelier landscape under the water.

这种需求，将行业的目光引向了物种丰饶的东南亚。那些生长在热带雨林溪流中的原生水草，带着自然的野趣与生命力，开始被引入国内。

That want turned the trade toward Southeast Asia, rich in species. Native plants from rainforest streams, with the wildness and the life of that water, began to be brought in.

而广州，作为中国对外贸易的前沿，凭借其与生俱来的商业敏锐度和便利的通商网络，顺理成章地成为了这股“绿色浪潮”最初的登陆点。

Guangzhou, at the front of China’s foreign trade, with a commercial nose and a ready network, became the natural first landing of that green wave.

广州仙景水草种植场是最早进入这个市场的商家之一。仙景水草负责人陈浩雯回忆，她的父辈在1995年投身这一行业时，市场上绝大部分的水草品种都依赖进口。“但为了行业的长远发展，我们很早就意识到必须走自主培植和繁育的道路。”

Xianjing Aquatic Plants was among the first. Chen Haowen, who runs it, remembers that when her parents’ generation entered the trade in 1995, most of the plants on the market were imported. “For the trade to last, we saw early that we had to grow and breed them ourselves.”

从“引进来”到“自己种”的转变，是广州水草产业走向成熟的关键一步。如今，仅仙景水草一家，就在从化区拥有70亩的培植基地。

The turn from bringing a plant in to growing it is the step that made Guangzhou’s plant industry adult. Xianjing alone now has 70 mu of growing ground in Conghua.

产业的壮大，离不开科研力量的支撑。作为目前国内唯一进行水草种质资源系统研究的科研单位，广州市农业农村科学院自上世纪90年代初便开始了观赏水草的引进与研发，“虽然当时还没有系统的选育，但我们引进的一系列品种，为广州乃至全国的观赏水草市场打下了坚实的基础。”研究员黄绍力说。

The industry could not have grown without the research. The Guangzhou Academy of Agricultural and Rural Sciences is still the only institute in the country that studies aquatic-plant germplasm in a systematic way. From the early 1990s it was introducing and developing ornamental plants. “There was no systematic breeding yet,” says the researcher Huang Shaoli, “but the varieties we brought in laid a solid base for the market in Guangzhou, and in the country.”

他指着鱼缸里一株攀附在沉木上、营造出榕树景致的水草介绍道，“比如这株‘碧玉水榕’，它是我们广州市农业农村科学院率先育成的第一个观赏水生植物新品种，填补了国内观赏水草育种研究的空白。”

He points at a plant climbing a piece of wood, making the look of a banyan. “This is jade anubias. It is the first new ornamental aquatic plant bred by the academy, and it filled a blank in breeding research in China.”

碧玉水草正如其名——叶片厚实饱满，色泽浓绿，在灯光下泛着一层温润如玉的光泽。

The plant is what the name says. The leaves are thick and full, a deep green, and under the light they carry a soft shine like jade.

以“碧玉水榕”为代表，广州市农业农村科学院已成功选育出包括“荣耀白掌”、“玲珑水榕”在内的5个新品种。而从0到无限可能的背后，离不开一项关键技术——植物组培。

With jade anubias as the representative, the academy has bred five new varieties, including glory white palm and exquisite anubias. Behind the step from nothing to a wide possibility is one technique: plant tissue culture.

植物组培，常被形象地称为植物的“克隆技术”。它利用植物细胞的全能性，在无菌的实验室里，仅用一小片叶子或一个芽尖，就能复制出成千上万株性状完全相同的植株。这不仅让水草的规模化量产成为现实，有效保障了市场供应，更直接推动了价格的“平民化”。

Tissue culture is often called the cloning of a plant. In a sterile laboratory, the fact that a plant cell can become a whole plant means a scrap of leaf or a bud tip can be copied into thousands of plants that are the same. That made production at scale real, kept the market supplied, and pushed the price down to something ordinary people could pay.

“在90年代初，一株水榕能卖到几十甚至七八十块钱，普通老百姓根本养不起。”黄绍力感慨道，“现在，像巴榕这样的品种，市场价只需3到5块钱。价格亲民了，才真正能实现‘观赏水草进万家’。”

“In the early nineties one anubias could sell for tens of yuan, even seventy or eighty. An ordinary household could not keep it,” Huang says. “Now a variety like barteri is three to five yuan. Only when the price is ordinary can ornamental plants really enter ten thousand homes.”

育种的突破并非终点。为了将当前由技术突破带来的品种多元化、价格亲民化的市场优势，转化为未来无可撼动的战略地位，广州正下一盘更大的棋：刚出台的《广州市加快建设都市现代农业强市规划（2024-2035年）》提出打造观赏鱼都市特色产业新标杆，观赏水草将是广州观赏鱼的重要产业之一。

The breeding breakthrough is not the end. To turn today’s advantage — more varieties, and a price people can pay — into a position that will be hard to move, Guangzhou is playing a larger game. The new plan, for 2024 to 2035, for a strong city of modern urban agriculture, sets ornamental fish as a new mark of the city’s specialty farming, and aquatic plants as an important part of that industry.

一个以广州市农业农村科学院为技术核心、联动全市各大水草企业的 “特色观赏水生植物种质资源库” 正加速成型。依托对核心种质资源的掌控，广州将握牢产业发展的主动权，进而在全国乃至全球水草产业的竞争版图中，稳稳筑牢无可撼动的 “塔尖” 地位。

A bank of specialty aquatic-plant germplasm, with the academy at the technical centre and the city’s plant firms around it, is taking shape faster. Holding the core stock is how Guangzhou means to keep the initiative, and to sit at the top of the competitive map, in the country and beyond it.

而在消费端，随着互联网的普及，尤其是直播带货的兴起，水草市场的消费逻辑也正在被深刻地重塑。

On the buying side, as the internet spread, and especially as livestream selling rose, the logic of the plant market is being rebuilt.

“我们发现近几年玩水族的人群年纪开始偏小，他们获取资讯的途径基本来自线上。所以网上的主播推什么，他们就会先接触什么。”陈浩雯的观察，揭示了新一代消费者的行为模式。

“In recent years the people in the hobby are younger, and almost everything they know comes from online. Whatever a host pushes is what they meet first.” Chen Haowen’s observation is the pattern of the new buyer.

这种变化，甚至在某种程度上改变了人们对“乐趣”的定义。“我们这些在行业里深耕很久的人，以前觉得玩水草的乐趣在于观察它形态的变化，比如宫廷类的水草，它的‘水上叶’如何慢慢转化为更漂亮的‘水下叶’，这是一个充满期待的过程。”陈浩雯说，“但现在的新玩家，受直播引导，他们更追求即时的视觉效果和便利性。”

The change has even altered what pleasure means. “Those of us who have been in the trade a long time used to think the pleasure was watching the form change. A palace-type plant, and the way its leaves above the water slowly become the prettier leaves below: that was a wait worth having,” Chen says. “New players, led by the livestream, want the look at once, and they want it easy.”

市场的需求，迅速在供给端得到了响应。芳芳水草负责人陈方坦言，她们正是为了顺应这股潮流，才开始生产“坨草”。

The demand was answered quickly on the supply side. Chen Fang, of Fangfang Aquatic Plants, says plainly that they started making “clump plants” in order to go with the current.

“以前我们是不做‘坨草’的。但因为直播火了，我们专门腾出一个棚来繁殖。这种产品买回去往鱼缸里一放，就能快速成景，非常方便，特别适合不会造景的新手，我们都叫它‘新手快乐草’。”

“We did not used to make clump plants. Because the livestreams caught fire, we cleared a shed to grow them. You take it home, put it in the tank, and the view is there. It is easy, and it suits a beginner who cannot build a landscape. We call it the beginner’s happy plant.”

“坨草”是一种将水草栽植于土球或培养基中的水族造景植物，因其生长迅速、根系发达且可直接整坨投入缸中，能“入缸即成景”而广受欢迎。

A clump plant is grown in a ball of soil or a medium. It grows fast, the roots are strong, and the whole clump can go into the tank. It makes a view the moment it is in, which is why it sells.

互联网不仅改变了消费偏好，更极大地扩展了市场的边界。“之前，水族行业的直播还很少，但近两年相关内容的播放量能达到十几亿次，这极大地普及了行业认知。”陈浩雯补充道。

The internet did not only change taste. It widened the market. “There used to be very few livestreams in the aquarium trade. In the last two years related videos have reached well over a billion plays, and that has spread what people know of the trade,” Chen adds.

购买主力也从过去五六十岁的退休人群，扩展到了更广泛的家庭单位。“现在，很多父母会带着小朋友过来，让他们自己挑选喜欢的造景材料，像养宠物一样，培养孩子的兴趣和责任心。受众群体的扩大，对整个产业是极大的助力。”

The main buyer has also widened, from retired people in their fifties and sixties to the household. “Parents bring children now, and let them choose the materials, the way you would choose a pet, to grow an interest and a sense of responsibility. A wider public is a large help to the whole industry.”

消费端的变化，也正向上传导至育种端。以往更受专业玩家青睐的大型、稀有、需要高配置环境才能养出状态的品种，正逐渐让位于更符合大众市场的“微型、易打理”品类。广州市农业农村科学院也敏锐地捕捉到这一趋势，并对育种方向做出了相应调整。

The change at the counter is travelling back to the breeding bench. Large, rare plants that need a demanding setup, the ones experienced keepers used to want, are giving way to small plants that are easy to keep, which is what a wide market wants. The academy has seen the turn and adjusted the direction of its breeding.

“现在全国的水草都要来广州拿货，我们的产品还会出口到新加坡。”陈方作为从业者，体会到了广州水草产业“江湖地位”的转变。

“The whole country comes to Guangzhou for plants now, and ours also go out to Singapore.” Chen Fang, from inside the trade, has felt the change in where Guangzhou sits.

从依赖进口到辐射全国、远销海外，从鱼缸“背景板”到如今构建起覆盖研发、培育、销售的完整自主产业链——广州水草行业，正是在这样一场从被动到主动、从点缀到支撑的身份跃迁中，确立了其领跑全国的姿态。

From depending on imports to supplying the country and selling overseas; from a backdrop in the tank to a chain of its own, from research through growing to the sale: in that crossing, from being led to leading, from ornament to support, Guangzhou’s plant trade has taken the front of the country.

这背后，适宜的气候是产业发展的温床。广州地处亚热带，常年温暖，水草几乎可以全年无休地生长，这不仅极大地降低了冬季保温所需的能源成本，更从源头上奠定了无可比拟的成本优势和稳定的产能基础。

Behind it, the climate is a warm bed. Guangzhou is subtropical and mild through the year, so the plants can grow almost without a stop. That cuts the cost of heating in winter, and from the start it gives a cost advantage and a steady capacity that are hard to match.

敏锐的商业嗅觉，是广州水草产业主动把握机遇的“罗盘”。无论是育种机构根据大众审美偏好，调整新品种的研发方向；还是生产商洞察到直播带货中“懒人造景”的需求——从上游研发到下游销售的快速联动，让广州水草产业总能第一时间将市场需求转化为实实在在的产品更新，展现出惊人的灵活性。

A sharp commercial nose is the compass. Breeding institutes shift new varieties toward what a wide public finds beautiful. Growers see the demand, in a livestream, for a landscape that does not ask for skill. Research at the top and selling at the bottom move together quickly, so a market want becomes a real new product at once. The flexibility is striking.

而水草产业的崛起，从一开始就深植于广州庞大的观赏鱼产业生态之中，从诞生之初，就自然地融入了广州的观赏鱼生态圈，共享着庞大的客户群体和成熟的物流网络。

The rise of the plant trade was planted from the start inside Guangzhou’s much larger ornamental-fish ecology. It was born inside that circle, and it shares the customers and a logistics network that was already mature.

在广州，一个水族爱好者，可以轻松实现买鱼、买草、买缸、买设备“一站式”配齐的梦想。而以长城展为代表的专业展会，则为这个生态圈打开了一扇面向世界的窗口，让最新的造景艺术和水草品种得以在此快速验证，并传播开来。

In Guangzhou a hobbyist can buy the fish, the plant, the tank, and the equipment in one place. Fairs such as the Great Wall show open a window from that circle onto the world, so a new landscape and a new plant can be tested here quickly, and then travel.

强大的产业集群效应，让水草与观赏鱼“鱼水相依”的共生关系被发挥到了极致。也正因如此，广州的水草产业才能在时代的浪潮中稳立潮头，乘势而上，不断开拓出更广阔的生长空间，持续为全国乃至世界的“缸中世界”，贡献源源不断的绿色生机。

The force of the cluster takes the dependence of plant and fish as far as it will go. That is why Guangzhou’s plant industry can stand in the current, rise with it, and keep opening more room to grow, a steady green life for the world inside a tank, in the country and beyond it.

清晨六点的广州荔湾芳村，薄雾尚未散尽，广州百艺城花鸟鱼虫新世界的观赏鱼一条街已然灯火通明，商户们在一排排水箱间穿梭忙碌。店主“斗鱼妹”利落地拆箱、分拣、打包，将一尾尾色彩明艳的进口斗鱼依次安顿进暂养缸中。“再过不久，这批斗鱼就会从这里出发，奔赴全国各地。”

At six in the morning the mist is still on Fangcun, and the ornamental-fish street at Baiyi City is already lit. The shopkeeper called Betta Sister unpacks, sorts, and settles imported fighters into holding tanks. Soon, she says, they leave for the rest of the country.

这是广州观赏鱼流通市场每一天的序曲，也是其百年产业积淀的生动写照。依托珠三角得天独厚的地理位置和“千年商都”深厚的商业底蕴，广州逐渐培育出覆盖研发、生产、流通全链的观赏鱼产业生态，并在每一次时代浪潮中主动迭代、勇立潮头。其发展脉络，既镌刻着一座城市特有的商贸精神，也映照着中国观赏鱼产业从萌芽到走向世界的国际化轨迹。

That is the daily opening of the trade, and a picture of an industry a century old. On the Pearl River Delta, and on the habits of a trading city, Guangzhou built a chain from breeding to the shop, and kept rewriting it each time the market moved. The line of that growth is the city’s own way of doing business, and it is also the path of China’s ornamental fish, from a beginning to a trade that faces the world.

广州，作为全国最重要的观赏鱼生产贸易中心之一，在政策引领与创新驱动下，观赏鱼产业发展呈现蓬勃态势，已构建起“种业－市场－人才－集群”的全链条发展体系。这尾承载美好寓意的游鱼，其产业脉络始终与城市发展同频共振，背后是一段跨越数百年的传承与演进史。

Guangzhou is one of the country’s main centres for producing and trading these fish. Policy and new practice have both pushed the industry, and the chain now runs from seed stock to the market, to people, to a cluster. The fish carries a wish for good fortune. The industry has kept time with the city, across a history of several hundred years.

广州观赏鱼产业的根系，可追溯至清朝末年。彼时，芳村一带的花农于农闲时在庭院中掘池养鲤，本是点缀庭院、招徕宾客的怡情雅趣，却不经意叩开了观赏鱼商业化的大门。依托珠江水系的航运便利与广州港的商贸优势，来自广州的金鱼等观赏鱼品种不仅畅销沿海城乡，更随着商船远渡重洋，成为东西方文化交流中一抹灵动的亮色。

The roots go back to the end of the Qing. Flower growers in Fangcun, in the slack of the farm year, dug pools in their courtyards and kept carp. It was a pleasure for guests. It also opened a trade. On the Pearl River, and through the port, goldfish from Guangzhou sold along the coast and left on merchant ships, a small bright thing in the exchange between east and west.

这份 “走出去” 的基因，早已埋下伏笔。四百年前，金鱼已从广州口岸被引入欧洲，游进阿姆斯特丹与伦敦的庭园池沼。世界最早人工培育的观赏鱼——金鱼，其一个重要品类“珍珠鳞”，便诞生于广州。被誉为“白云金丝”的唐鱼，1932年在广州白云山首次被发现后，迅速风靡国际水族界，成为来自东方的水中瑰宝。这些美丽生灵的远行，悄然铺就了广州观赏鱼通往全球的无形航路，也让广州观赏鱼的美名早早镌刻在世界水族版图上。

The habit of going out was already there. Four hundred years ago goldfish left the port for Europe and turned up in garden pools in Amsterdam and London. The pearl-scale, an important kind of the first ornamental fish people bred, was born in Guangzhou. The white cloud mountain minnow, found on Baiyun Mountain in 1932, quickly became a name in the international hobby, a jewel from the east. Those journeys laid a quiet route, and put Guangzhou on the map of the aquarium world early.

时光流转至20世纪90年代，自发形成的芳村 “天光墟”，让零散的交易火花汇聚成规模化的产业火炬，广州观赏鱼产业的集聚效应初现端倪。这一时期，广州的观赏鱼进出口量一度占据全国领先地位，成千上万尾观赏鱼在此“游”向全国乃至世界各地。2001年，花地湾花鸟鱼虫批发市场盛大开业，标志着产业从 “散兵游勇” 迈入集约化、专业化发展的新阶段。那条名扬业界的“金鱼街”，吸引全球客商慕名而来。这是广州观赏鱼产业堪称辉煌的黄金时期，不仅让锦鲤、龙鱼、神仙鱼等众多海外名种落地生根，成为我国观赏鱼引种的先锋，还催生了全国观赏鱼专业街，以无数个“第一”推动观赏鱼产业前行。

By the 1990s the dawn market that grew up on its own in Fangcun had gathered scattered deals into something with a scale, and the cluster began to show. For a time Guangzhou led the country in imports and exports, and thousands of fish left from here for the rest of China and beyond. In 2001 the Huadiwan wholesale market for flowers, birds, fish, and insects opened, and the trade moved from scattered stalls into a denser, more specialised stage. Goldfish Street drew buyers from abroad. It was the bright period: koi, arowana, angelfish, and other foreign names took root here, and Guangzhou was early in bringing them in. It also produced the country’s specialist street, and a run of firsts.

城市发展的巨笔，改写着产业的布局，却从未切断其传承的脉络。2017年，伴随花地湾市场搬迁启动，现代化、规模化的百艺城接过了产业发展的接力棒。2020年，花地湾圆满谢幕，三十载沉淀的商户网络、客户资源与商业底蕴，平稳注入百艺城的发展肌理，完成了一次关键的产业传承与升级。绝大部分商户、完整的供应链体系，甚至那份独有的 “人情味”，都随着搬迁的货车完整迁移，让百艺城从诞生之初，便自带广州观赏鱼贸易最厚重的历史底色与产业责任。与新加坡依托港口与精养模式的发展路径不同，广州观赏鱼市场的变迁始终与城市发展同频共振，形成了兼具韧性与活力的独特生态，也让其全国流通中心的地位愈发稳固。

The city redrew the map and did not cut the line of the trade. In 2017, as Huadiwan began to move, Baiyi City, larger and more modern, took the baton. In 2020 Huadiwan closed. Thirty years of shop networks, customers, and commercial habit moved into Baiyi City, a handover and an upgrade at once. Most of the traders, the supply chain, and even the particular warmth of the place went with the trucks. Baiyi City was born already carrying the heaviest history of the Guangzhou trade, and the responsibility that comes with it. Unlike Singapore, which grew on a port and on careful farming, the Guangzhou market has moved with the city. The result is an ecology that bends and still has life, and a firmer place as the country’s centre of circulation.

如今的百艺城，占地15万平方米，是广州观赏鱼贸易的重要集聚地。2000余家商户在此汇聚，活体、水草、器材、造景一应俱全。广东省水族协会会长罗黎明笑称：“只要你能想到的，这里都有。”

Baiyi City now covers 150,000 square metres, a main gathering place of the trade. More than 2,000 shops are here: live fish, plants, equipment, and the materials of a landscape. Luo Liming, president of the Guangdong Aquarium Association, laughs and says that if you can think of it, it is here.

数字浪潮席卷之下，“买鱼”的逻辑悄然改变。但广州观赏鱼产业并未被动迎合，而是主动重塑定位——百艺城不做流量的对手，而要成为流量的“大后方”。当某款水草因头部主播“种草”成爆款，广州芳村的集货、分拣、物流能力足以迅速承接流量红利。在直播电商红利遍地的当下，广州观赏鱼产业主动进化成为稳定供给、快速响应的“中央厨房”，为一个又一个线上爆款提供坚实的供应链支撑。

Once the trade moved online, the logic of buying a fish changed. Guangzhou did not simply follow. Baiyi City chose not to compete with attention, and to be the storehouse behind it. When a plant becomes a hit because a leading host recommends it, Fangcun can gather, sort, and ship fast enough to take the rush. In a time of livestream selling, the industry has turned itself into a kitchen that supplies steadily and answers quickly, the chain under one online hit after another.

线上流量不仅重塑了供给端，更激活了新的消费需求，让线下市场焕发新生机。过去养鱼多是“中老年爱好”，如今却吸引着年轻白领、女性与家庭用户。对他们而言，一尾游鱼、几株水草，是加班后的无声陪伴，是出租屋的专属风景，是办公桌旁慢下来的角落。这种情绪价值的觉醒也重塑了百艺城的生意经，不少商户推出面对面造景教学服务，和顾客一起 “抠细节”，如哪块石头做主峰，哪种沉木更有层次？——这种屏幕无法替代的沉浸式体验，让百艺城在流量时代守住不可替代的“江湖地位”，实现了传统与现代的有机融合。

Online attention did not only change the supply. It woke a new kind of buyer, and the physical market came back to life. Keeping fish used to be a hobby of middle age and after. Now it draws younger office workers, women, and families. A fish and a few plants are company after overtime, a view in a rented room, a corner of a desk where the day slows down. That change rewrote how Baiyi City sells. Many shops now teach a landscape face to face, and argue the details with the customer: which stone is the main peak, which piece of wood has more layers. A screen cannot do that. It is how the market keeps a place that cannot be replaced, and how the old trade and the new one sit in the same room.

会展经济的赋能，更让广州观赏鱼产业插上了国际化的翅膀。经过全面的市场分析以及与各合作方、参展企业及海外专业观众的深入沟通，中国国际宠物水族展览会（长城展）于2024年起战略启航，举办地点固定于广州，不再采用上海、广州两地轮流举办的模式。2025年，长城展持续以“赛、展、会”融合模式举办，期间汇聚1200余家优质展商，吸引来自165个国家和地区的10万余名专业观众，国际参与度较上届提升约27%，让广州的国际化流通枢纽定位愈发清晰，也为广州赢得了全球水族行业的瞩目。

The fair gave the industry a further reach. After a full reading of the market, and long talks with partners, exhibitors, and professional visitors from abroad, the China International Pet and Aquarium Exhibition, the Great Wall show, set its course in 2024 and fixed the venue in Guangzhou, instead of alternating with Shanghai. In 2025 it still ran as contest, exhibition, and meeting together: more than 1,200 exhibitors, and more than 100,000 professional visitors from 165 countries and regions. International participation was up about 27 percent on the previous edition. Guangzhou’s place as an international hub of the trade is clearer, and the global aquarium business is looking here.

作为都市现代农业高质量发展的重要突破口，广州观赏鱼产业通过创新构建消费场景、拓展市场渠道、建设人才体系、打造产业集群四大核心支撑的特色发展体系，走出了一条兼具规模效应与内涵价值的产业升级之路。

As a way through for high-quality urban farming, the industry has built four supports: new scenes for buying, wider channels, a system for people, and a cluster. The upgrade has both scale and a content of its own.

2025年11月，广州市印发《广州市加快建设都市现代农业强市规划（2024—2035年）》，明确构建农业对外合作公共服务体系，打造全球观赏鱼进出口交易中心。广州作为国家“贸易强国”战略的关键落点，承续“千年商都”基因，重塑更高能级的开放格局，为观赏鱼产业注入战略动能。未来广州观赏鱼将依托规划引领、科技赋能、人才集聚与文化输出，推动广州从商贸枢纽跃升为全球品牌、服务与创新中心。

In November 2025 the city issued its plan, for 2024 to 2035, to build a strong city of modern urban agriculture. It calls for a public system of agricultural cooperation with the outside, and for a global centre of ornamental-fish import and export. Guangzhou is a key point in the national strategy of a trading power. It keeps the gene of a trading city a thousand years old, and it is opening at a higher level. The plan, the technical work, the gathering of people, and the culture that goes out with the fish are meant to lift Guangzhou from a hub of goods to a centre of brands, services, and new practice.

广州观赏鱼产业不仅是一方水土的产业符号，更是一座城市的时代注脚。它让繁华的商都基因、厚重的岭南文脉，在方寸鱼缸间获得具象化的生长与延续，也见证了广州从传统农产品贸易枢纽向高附加值农业服务贸易枢纽的跨越升级。

The industry is a mark of this soil, and a footnote of the city in this time. The gene of a busy trading capital, and the older Lingnan line, grow on in a tank the size of a hand. It is also the record of Guangzhou crossing from a hub of ordinary farm goods to a hub of agricultural services that carry more value.

从芳村庭院的一池春水，到吞吐全球的产业动脉；从花地湾的岁月沉淀，到观赏鱼国际贸易中心的崭新蓝图，广州观赏鱼产业百年间在珠江水系的滋养中萌芽，在千年商都的开放中成长，在城市变迁中续写传奇。

From a spring pool in a Fangcun courtyard to an artery that takes in the world; from the years settled at Huadiwan to a new drawing of an international trading centre: in a hundred years the industry sprouted on the Pearl River, grew in the openness of an old trading city, and kept writing itself as the city changed.

当水光潋滟处万鱼游弋，世界看到的不仅是一个特色产业的生生不息，更是一座城市以商为媒、拥抱世界的从容姿态。

Where the light is on the water and the fish are moving, the world sees an industry that keeps going, and a city that meets the world through trade, without hurry.

这，就是广州的“鱼”众不同。

That is how Guangzhou’s fish are not like the others.

“想要桌面有抹治愈绿，却怕养草养鱼太费神？一键设定光照周期，自动精准投喂，一到两年才换一次滤芯，连新手都能养出ins风的水下森林……”双旦大促的直播间里，智能小鱼缸正成为年轻人的“新宠”，弹幕里“养鱼新手友好”“打工人解压神器”的评论刷屏不断。

A little green on the desk, without the work: set the light, let the feeder run, change the filter once in a year or two, and even a beginner can keep an underwater forest that looks like the pictures. In the year-end livestreams the small smart tank is what younger buyers want. The comments say it is kind to beginners, and a way to come down after work.

当小米等科技巨头纷纷入局，曾经被贴上“有钱有闲”标签的观赏鱼爱好，正被广州“智”造彻底改写。不再是专业玩家的专属，也不再需要繁琐养护，而是成为融入书桌、玄关、租房角落的微缩景观。一场以年轻人需求为核心的观赏鱼消费新场景，正在广州悄然铺开。

Once the big electronics firms came in, the old label — money and spare time — stopped fitting. Guangzhou’s hardware is rewriting the hobby into something that sits on a desk, in a hallway, in a rented room. A new scene of buying, built around what younger people want, is opening quietly in the city.

“悠然自得的游鱼能抚平浮躁。”广东省水族协会会长罗黎明道出关键。在年轻人消费清单中，“情绪价值”已成核心。无需大空间、高成本，一尾鱼、一捧沙、几株水草，便能构筑专属的精神角落。这种从“养活鱼”到“养美景”的进阶需求，折射出年轻人对“低负担、高治愈”的消费追求。

“A fish moving at its own pace can settle a restless mind.” Luo Liming, president of the Guangdong Aquarium Association, puts his finger on it. On a younger buyer’s list, the value is the feeling. No large room, no high cost: a fish, a handful of sand, a few plants, and there is a corner that belongs to you. The step from keeping a fish alive to keeping a view is a wish for less burden and more ease.

“早期大家误以为观赏鱼是有钱人专利，现在通过政府和企业多方普及，消费群体明显年轻化，消费场景也更多元。”深耕产业近20年的广州一方水族器材有限公司负责人林少元观察到，年轻人更看重体验感、设计感与功能性——“他们买的不仅是个缸，更是一种氛围、一种生活方式。”

“People used to think ornamental fish belonged to the rich. Government and companies have both spread the hobby, and the buyers are clearly younger, in more kinds of rooms.” Lin Shaoyuan, who has been in the trade nearly twenty years at Guangzhou Yifang Aquarium Equipment, says younger buyers care about the experience, the look, and whether it works. “They are not only buying a tank. They are buying an atmosphere, and a way of living.”

几尾鱼穿梭于莫斯水草间，沉木勾勒出自然野趣，灯光流转间，仿佛拥有一方移动的“水下森林”。这样的桌面小世界，年轻人不仅喜欢买，更热衷于展示。这样的情绪价值直观体现在各大社交平台上——小红书上一则简单的观赏鱼分享轻松获赞过万，“从此多了一个在鱼缸里发呆的人儿”引发万千共鸣；抖音#观赏鱼话题播放量近400亿，#养鱼日记突破600亿。

A few fish move through moss. Driftwood draws a wilder line. As the light changes, the desk holds a small forest that can travel. Younger people buy it, and they show it. On Xiaohongshu a plain post of a tank can pass ten thousand likes, and the line “now there is one more person staring into a tank” is widely recognised. On Douyin the topic of ornamental fish is near 40 billion plays, and the fish-keeping diary has passed 60 billion.

消费需求转变倒逼产业逻辑重构，过去“有货就能卖”的粗放时代终结，“即装即用、一键智能、颜值在线”成为年轻人更青睐的新标准。而广州观赏鱼产业，早已精准捕捉到这一趋势，用技术创新与场景重构给出了答案。

The change in what people buy has forced the industry to rebuild its logic. The old time, when having stock was enough, is over. Ready to set up, smart at one touch, and good-looking: that is the standard younger buyers prefer. Guangzhou’s industry had already seen it, and answered with new technique and a new scene.

“年轻人‘怕麻烦、爱颜值’，市面上不少‘智能鱼缸’只停留在联网控制的表层，忽略了核心的生态过滤系统，导致新手频繁‘养死鱼’最终‘弃坑’”。广州市尼特利技术有限公司成立至今已有20年的历史，是南沙观赏鱼产业的头部企业。尼特利品牌市场经理赵艳丽观察到，随着观赏鱼市场发展，小缸逐渐成为家庭宠儿，市场前景广阔。“年轻人需要的‘懒人模式’，不是牺牲生态稳定的‘伪智能’。”为此，尼特利“技术做减法，专业做加法”，推出操作简化、专业可靠的小型智能鱼缸，将过滤、加热、光照三大核心系统硬核集成，加强生态过滤从根源上解决水质浑浊、鱼儿易死亡的痛点。而用户只需通过手机APP，就能远程监控水温、水质数据，定制喂食计划，甚至调节灯光色温打造不同造景氛围。这样的“智能生态”让新手也能轻松拥有高颜值小鱼缸，“非常适合新手小白和家庭用户”。

“Younger people hate fuss and love a good look. A lot of so-called smart tanks only connect to the network, and skip the filter that actually keeps the water alive. Beginners kill the fish, and then they quit.” Netlea, in Nansha, has been going for twenty years and is one of the leading firms. Zhao Yanli, its marketing manager, says the small tank has become the household favourite, and the market is wide. “The easy mode they want is not a fake intelligence that gives up a stable ecology.” Netlea cut the controls and added the professional work: a small smart tank that is simple to run and solid underneath, with filter, heater, and light built in, and a stronger biological filter so the water stays clear and the fish stay alive. On a phone the user can watch temperature and water, set a feeding plan, and change the colour of the light. “It suits a beginner, and a family.”

智能鱼缸不仅满足需求，更反向激活产业链。广州芳芳水榕农业科技负责人陈方就发现，不少顾客是先购买智能鱼缸，进而才产生种草、造景、买鱼意愿，带动水草、沙石等观赏鱼产业全链条消费。林少元则进一步洞察到产业跃迁方向——一站式服务是必然趋势。“单一器材难满足市场，系统化解决方案才能赢得年轻群体青睐。”比如“智能鱼缸+快速造景”，让新手也能轻松拥有高颜值小鱼缸，也许是下一个风口。

The smart tank does not only meet a want. It wakes the rest of the chain. Chen Fang, of Fangfang Anubias in Guangzhou, finds that many customers buy the tank first, and only then want plants, a landscape, and a fish, which pulls sand, stone, and the rest of the trade along. Lin Shaoyuan sees the next step as a service that does the whole job. “One piece of equipment is not enough. A system is what younger buyers will take.” A smart tank plus a landscape that goes in quickly, so a beginner can have a good-looking tank without the apprenticeship, may be the next opening.

以尼特利、一方等企业为代表，广州观赏鱼产业从市场需求出发，正重构价值链，引领新潮流。数据显示，广州市特色农业中，观赏鱼实现前三季度产值增长34.5%。这份属于都市人的“情绪价值”，正转化为实实在在的“经济增量”，成为推动广州观赏鱼产业高质量发展的强劲动力。

Netlea, Yifang, and firms like them are rebuilding the chain from what the market asks, and they are out in front of the new current. In the city’s specialty agriculture, ornamental fish grew 34.5 percent in output value over the first three quarters. The feeling a city person buys is turning into a real increase, and it is a strong push behind a higher quality of growth.

精准满足需求、适时调整战略的升级背后，是广州观赏鱼数十年的产业积淀。

Under that upgrade — meeting the demand closely, and changing the strategy when it is time — lie several decades of the Guangzhou trade.

“广州西塱是观赏鱼行业的发源地。”提起广州观赏鱼产业，林少元底气十足。从1969年西塱开始观赏鱼养殖，到1979年成为国家外经贸部认定的“观赏鱼养殖出口基地”，广州早已沉淀出完善的产业链。仅荔湾及周边区域，生产鱼缸、灯具、水泵的工厂就达500余家，更形成了从水草育种、鱼苗繁育到器材制造、直播销售的全链路生态。

“Xilang in Guangzhou is where the industry began.” Lin is sure of it. Farming started there in 1969. In 1979 the Ministry of Foreign Trade named it an export base. The chain was already deep. In Liwan and around it, more than 500 factories make tanks, lights, and pumps. The ecology runs from breeding plants and fry to making the equipment and selling on a livestream.

立足这片沃土，广州正从技术和渠道等多维发力，筑牢产业根基、打通市场脉络、讲好品牌故事。

On that ground Guangzhou is working on several sides at once: technique and channels, a firmer base, a market that connects, and a brand that can be told.

技术上，通过建设淡水、热带鱼及观赏水草三大种质资源库，实现200余种小型观赏鱼自主繁育，引领产业向小型化、精品化升级；依托广州市农业农村科学院——国内唯一系统研究水草资源的科研单位，成功培育“碧玉水榕”等5个观赏水草新品种，并实现规模化量产，将曾经几十元一株的水草价格降至每株3-5元，显著降低了年轻人的造景成本。渠道上，积极拥抱线上，联合抖音等平台启动“观赏鱼电商兴趣产业带”计划，已助力60余家水族电商企业实现年销售额超百万元；同时深耕线下，举办“广州观赏鱼进万家”等活动，让这张世界级金字招牌更加贴近年轻群体的日常生活与认知。

On the technical side, three banks of germplasm — freshwater fish, tropical fish, and ornamental plants — now breed more than 200 small ornamental fish at home, and the industry is moving toward smaller fish and finer ones. The Guangzhou Academy of Agricultural and Rural Sciences, the only institute in the country that studies aquatic plants in a systematic way, has bred five new plants, including jade anubias, and produces them at scale. A plant that once cost tens of yuan is now three to five, and the cost of a landscape for a younger buyer has come down sharply. On the channel side, the city has gone online with Douyin and others in a plan for an ornamental-fish belt of interested sellers. More than 60 aquarium shops online now sell over a million yuan a year. Offline, events such as Guangzhou Ornamental Fish into Ten Thousand Homes bring a name that already travels the world closer to a younger daily life.

从西塱的一尾小鱼，到书桌的智能造景缸；从专业玩家的小众爱好，到年轻人的情绪消费新载体——广州观赏鱼产业的迭代演进，正是对新消费浪潮的精准呼应。未来，随着种质资源库的加速成型与智能技术、造景美学的深度交融，广州“智”造必将继续引领“懒人养鱼”新时代，让更多年轻人在方寸鱼缸中被治愈，也让广州观赏鱼的故事，在年轻一代中持续流传。

From one small fish in Xilang to a smart landscape on a desk; from a niche for people who already knew the hobby to a new carrier of feeling for younger buyers: the industry’s revisions answer the new wave of spending with some precision. As the germplasm banks take shape, and as smart technique and the look of a landscape grow into each other, what Guangzhou makes will keep leading the easy-tank era. More young people will be eased by a tank the size of a hand, and the story of Guangzhou’s fish will keep being told in that generation.

竖屏海报。卡通小人，橡胶林、胶乳和轮胎。角标「广货行天下 · 热农促消费」。接着，字卡「热带经济作物」，日期 09.22–24，广东·湛江。

A vertical poster. The small character, a rubber grove, latex and a tyre. The corner mark reads “Cantonese goods across the country · a push for tropical produce.” Then a card: a tropical industrial crop, 22–24 September, Guangdong · Zhanjiang.

橡胶是湛江核心热带工业经济作物，适配本地气候。产出的天然橡胶质地优良、韧性十足，是工业制造、橡塑加工的优质原材料。

Rubber is a core tropical industrial crop in Zhanjiang, suited to the local climate. The natural rubber is sound and tough, a good raw material for manufacturing and for rubber and plastics downstream.

竖屏。剑麻田和卡通小人，大字「热带纤维作物」。

Vertical. A sisal field and the small character. The big words: a tropical fibre crop.

湛江特色热带农产品组团亮相。

Zhanjiang’s tropical produce, shown together.

热带纤维作物。

A tropical fibre crop.

结尾活动海报。

The closing poster for the event.

广货行天下 · 热农促消费。2026 第一届湛江热带农产品促消费活动。9 月 22 日至 24 日，广东·湛江。

Cantonese goods across the country, a push for tropical produce. The first Zhanjiang tropical produce consumption event of 2026. 22 to 24 September, Guangdong · Zhanjiang.

竖屏良姜海报，卡通小人和南药田。接着，结尾活动日期海报。

A vertical galangal poster, the small character and a field of southern herbs. Then the date poster.

徐闻、廉江是热带多年生良姜，属草本植物，兼具食用与药用价值。

Xuwen and Lianjiang grow galangal, a tropical perennial herb, used as food and as medicine.

结尾活动日期海报。

The closing date poster.

既是药农收入的南药品种，也是市场上常用的天然香辛料。

It is a southern herb that pays the grower, and a spice the market already uses.

竖屏甘蔗海报，卡通小人和蔗田。角标「广货行天下 · 热农促消费」。接着，结尾活动日期：2026 年 9 月 22 日至 24 日，广东·湛江。

A vertical cane poster, the small character and the cane field. The corner mark, then the closing dates: 22 to 24 September 2026, Guangdong · Zhanjiang.

湛江遂溪等地是甘蔗优势产区，部分品种含糖量高，是湛江糖罐子的代表。

Suixi and other parts of Zhanjiang are strong cane country. Some varieties are high in sugar. They stand for Zhanjiang’s sugar jar.

竖屏甘薯海报，卡通小人从薯田里出来。

A vertical sweet-potato poster. The small character comes out of the field.

湛江特色热带农产品组团亮相。

Zhanjiang’s tropical produce, shown together.

结尾活动海报，日期 9 月 22 日至 24 日。

The closing poster, 22 to 24 September.

广货行天下 · 热农促消费。2026 第一届湛江热带农产品促消费活动。9 月 22 日至 24 日，广东·湛江。

Cantonese goods across the country, a push for tropical produce. The first Zhanjiang tropical produce consumption event of 2026. 22 to 24 September, Guangdong · Zhanjiang.

竖屏。橙子、荔枝和果园里走出卡通小人，大字「热带水果」。

Vertical. Oranges, lychee, and the small character walking out of the orchard. The big words: tropical fruit.

湛江特色热带农产品组团亮相。

Zhanjiang’s tropical produce, shown together.

热带水果。

Tropical fruit.

结尾海报：2026 第一届广东·湛江，9 月 22 日至 24 日。

The closing poster: the first of 2026, Guangdong · Zhanjiang, 22 to 24 September.

广货行天下 · 热农促消费。2026 第一届湛江热带农产品促消费活动。9 月 22 日至 24 日，广东·湛江。

Cantonese goods across the country, a push for tropical produce. The first Zhanjiang tropical produce consumption event of 2026. 22 to 24 September, Guangdong · Zhanjiang.

北纬航拍。河海、红树与成片养殖塘，再落到果园。

Aerial, from the north latitude. River and sea, mangroves and the ponds, then the orchard.

北纬 21° 的风

衔着南海的咸涩与红土的温热

在中国大陆最南端落地生根

这里是湛江

千百年来，红土与深蓝在此交织

The wind at 21 degrees north

carries the salt of the South China Sea and the warmth of the red earth.

It takes root at the southern end of the Chinese mainland.

This is Zhanjiang.

For a thousand years the red earth and the deep blue have crossed here.

2025 年上半年，全市农林牧渔业总产值 529.46 亿元，同比增长 4.4%。

632.01 万亩耕地孕育丰饶

1195.26 公里海岸线串起鲜甜

In the first half of 2025, the city's combined output of farming, forestry, herding, and fishing was 52.946 billion yuan, up 4.4 percent.

6.3201 million mu of cultivated land, and the abundance it raises.

1,195.26 kilometers of coastline, strung with freshness.

“湛品”正是这片土地写给耕耘者最温暖的情书

Zhanpin is the warmest letter this land writes to the people who work it.

字幕不旁白：沃土生金 “湛品”传情

Title, no voice: Red earth turns to gold. Zhanpin sends its regards.

品牌部署、产业集群、产地与标准。

How the brand is set, the industry clusters, the places, and the standards.

“湛品”的底气，源于战略的远见

以顶格认识、满格力度推进品牌强农

湛江市委、市政府高位部署，成立专班统筹推进

突出发展品质、品牌、品位“三品”

实现“湛品”“五进”广州，深入对接

推动“湛品”入湾出海，畅销全球

“湛品”的温度，藏在与土地的对话里

热带水果、菠萝、甘薯、丝苗米、南药、家禽、预制菜，七大百亿级产业集群拔节生长

雷琼黄牛、雷州黑山羊、湛江鸡、湛江鸽等特色产业蓬勃兴起

让产业更强

构建菠萝、红橙、火龙果及渔业大数据平台

“AI 大模型 + 产业”，拉开 2024 年徐闻菠萝数字化营销

让农业更新

“12221”市场体系架起城乡桥

中国菠萝之乡

农村电商铺就全球路

让品牌更响

1926 年南洋归来的愚公楼菠萝

蕴藏着火山红土的甜

被列入国家保护的雷琼黄牛

肌理里藏着半岛的风

用 20 年光阴蜕变成“米中红宝石”

“湛品”是匠心的密码

从全国首个金鲳鱼全产业链标准体系

到《徐闻良姜》《覃斗芒果》多项地方标准

湛江鸡、湛江对虾、湛江沙虫、湛江蚝等特色农产品团体标准

让每一颗菠萝都有身份档案

每一只生蚝都带着新鲜承诺

The confidence of Zhanpin comes from a strategy that looks ahead.

The brand for farming is pushed with the highest attention and full force.

The Zhanjiang party committee and government set it from the top, and a special team carries it.

Quality, brand, and taste: the three to develop.

Zhanpin makes the five entries into Guangzhou, and the link goes deep.

Zhanpin into the bay and out to sea, selling across the world.

The warmth of Zhanpin is in the conversation with the land.

Tropical fruit, pineapple, sweet potato, simiao rice, southern medicine, poultry, prepared food: seven clusters, each of ten billion, are growing.

Leiqiong cattle, Leizhou black goat, Zhanjiang chicken, Zhanjiang pigeon, and other distinctive lines are rising.

Make the industry stronger.

A data platform for pineapple, red orange, dragon fruit, and fisheries.

A large AI model plus the industry opened the digital marketing of Xuwen pineapple in 2024.

Make the farming newer.

The 12221 market system is the bridge between town and country.

China's home of pineapple.

Rural e-commerce paves a road to the world.

Make the brand louder.

The Yugonglou pineapple, brought back from Southeast Asia in 1926,

holds the sweetness of volcanic red earth.

Leiqiong cattle, on the national protection list,

carry the wind of the peninsula in the muscle.

Twenty years turned it into the ruby among rices.

Zhanpin is the code of the craft.

From the country's first full-chain standard for golden pompano

to local standards including Xuwen galangal and Qandou mango.

Group standards for Zhanjiang chicken, Zhanjiang shrimp, Zhanjiang sandworm, Zhanjiang oyster, and other distinctive products.

Every pineapple has an identity file.

Every oyster carries a promise of freshness.

生蚝、对虾、湛江鸡、雷州黑山羊、遂溪甘薯、徐闻菠萝、廉江红橙，再到四季果园。

Oyster, shrimp, Zhanjiang chicken, Leizhou black goat, Suixi sweet potato, Xuwen pineapple, Lianjiang red orange, then the orchard through the seasons.

“湛品”的鲜美，是刻在味蕾的记忆

是写进生活的诗词

湛江生蚝锁着海风的咸、浪花的鲜

咬开时汁水在舌尖跳舞

对虾肉质鲜甜、细嫩

湛江鸡，口感鲜嫩有嚼劲

雷州黑山羊，火山岩上奔跑

百草清香滋养，嫩得层次分明

遂溪甘薯藏着火山红土的蜜香

是平凡日子里最扎实的慰藉

徐闻菠萝咬一口，汁水甜过初恋

廉江红橙清甜中泛起微酸

夏有芒果垂枝，秋有蜜柚飘香

冬有红橙压树，每一眼都是风景

从田间到餐桌，从本土到世界

“湛品”，是乡村振兴的生动注脚

是农业现代化的鲜活样本

更是湛江人对美好生活最质朴的回答

“湛品”让世界爱上湛江味道

The freshness of Zhanpin is a memory cut into the tongue.

A poem written into ordinary life.

The Zhanjiang oyster locks the salt of the sea wind and the fresh of the spray.

Bite it, and the juice dances on the tongue.

The shrimp is sweet and fine.

Zhanjiang chicken is tender and has a bite.

The Leizhou black goat runs on volcanic rock.

Fed on the scent of a hundred grasses, tender in layers.

Suixi sweet potato hides the honey of volcanic red earth.

The most solid comfort of an ordinary day.

One bite of Xuwen pineapple, and the juice is sweeter than a first love.

Lianjiang red orange is clear and sweet, with a little acid.

Mango hangs in summer, pomelo scents the autumn,

red orange weighs the tree in winter. Every look is a view.

From the field to the table, from home to the world.

Zhanpin is a living footnote to rural revival.

A living sample of modern farming.

And the plainest answer Zhanjiang people give to a good life.

Zhanpin makes the world fall for the taste of Zhanjiang.

湛江市入选全国名特优新农产品名录。

Zhanjiang is on the national list of famous, special, excellent, and new farm products.

田头喷灌，红土地上的劳作，海岸与成片养殖塘。再落到大米、稻穗。

Irrigation in the field, work on the red earth, the coast and the ponds. Then rice, and the ear.

根深土厚

物华天宝

地处中国大陆最南端

发展农业得天独厚

“湛品”从中孕育而出

这是大自然的馈赠与勤劳智慧的结晶

是自然的礼赞

Deep roots, rich soil.

A land of treasures.

At the southern end of the Chinese mainland.

Farming here is favored.

Zhanpin is born out of this.

A gift of nature, and of work and wit.

A praise of nature.

字幕不旁白：雷州东西洋大米

Title, no voice: Leizhou Dongxi Yang rice.

东洋熟、雷州足

粒粒晶莹如玉

每一口都在品味

源自大地的纯粹与甘甜

When the east field ripens, Leizhou has enough.

Every grain like jade.

Every bite

tastes of the pure and the sweet that come from the land.

湛江是广东省种粮大市，年粮食种植面积 422 万亩、产量 152 万吨以上。

其中，雷州东西洋田连片面积达 28 万亩，是广东省内最大的水稻主产区，素有“粤西粮仓”“广东第一田”之称。

Zhanjiang is a major grain producer in Guangdong. Annual grain area is 4.22 million mu, output above 1.52 million tonnes.

The Dongxi Yang fields of Leizhou run to 280,000 mu, the largest contiguous rice area in the province, called the grain store of western Guangdong and the first field of Guangdong.

字幕不旁白：遂溪番薯

Title, no voice: Suixi sweet potato.

名副其实的“致富薯”“振兴薯”

皮薄光滑

A potato that deserves the names 'the potato that makes people better off' and 'the potato of revival'.

Thin skin, smooth.

遂溪番薯种植面积达 46.5 万亩，预计年产量达 70.5 万吨。

2024 年，湛江番薯种植面积达 90.9 万亩、预计年产量达 148.5 万吨。

Suixi sweet potato covers 465,000 mu, with an expected annual output of 705,000 tonnes.

In 2024 Zhanjiang's sweet potato covered 909,000 mu, with an expected output of 1.485 million tonnes.

字幕不旁白：徐闻菠萝

Title, no voice: Xuwen pineapple.

以其个大、香甜、汁多而闻名遐迩

吸引无数游客前来品尝

是徐闻菠萝最甜的季节

Known far and wide for size, sweetness, and juice.

It draws crowds of visitors to taste it.

This is the sweetest season for Xuwen pineapple.

字幕不旁白：雷州黑山羊

Title, no voice: Leizhou black goat.

秋冬滋补的“黑宝石”

兴镇富民的“羊经济”

舌尖上的“花样”美食

A black jewel for autumn and winter.

A goat economy that builds the town.

A varied dish on the tongue.

雷州黑山羊是粤西地区优良地方品种，是国家地理标志保护产品，也是进入《国家级畜禽遗传资源保护名录》的肉羊品种。

The Leizhou black goat is a fine local breed of western Guangdong, a national geographical-indication product, and a meat goat on the national list of livestock and poultry genetic resources under protection.

字幕不旁白：廉江红橙

Title, no voice: Lianjiang red orange.

国宴佳果，“橙中皇后”

色泽鲜艳如火焰

是秋冬季节的明星水果

是廉江红橙最美味的时候

A fruit of state banquets, the queen of oranges.

Color like flame.

The star fruit of autumn and winter.

This is when the Lianjiang red orange tastes best.

2024 年，廉江红橙种植面积 7.45 万亩，预计年产量达 8.13 万吨。

In 2024 Lianjiang red orange covered 74,500 mu, with an expected output of 81,300 tonnes.

日啖荔枝三百颗

不辞长作岭南人

绿叶间点缀着颗颗红宝石般的果实

每年的 5 到 6 月

是独属于湛江的荔枝甜

Three hundred lychees a day,

and I would not mind staying in Lingnan.

Red jewels among the green leaves.

Every May and June

is Zhanjiang's own lychee sweetness.

2024 年，全市荔枝种植面积 39.19 万亩，总产量 25.16 万吨。

In 2024 the city's lychee covered 391,900 mu, with a total output of 251,600 tonnes.

字幕不旁白：遂溪火龙果

Title, no voice: Suixi dragon fruit.

小小火龙果

串起富民兴村大产业

生活都是红红火火

A small dragon fruit

strings together an industry that makes a village better off.

Life runs hot and bright.

2024 年，全市火龙果种植面积 13.6 万亩，预计年产量 47 万吨。其中，遂溪火龙果种植面积约 7.6 万亩，预计年产量 25.8 万吨。

In 2024 the city's dragon fruit covered 136,000 mu, expected output 470,000 tonnes. Of that, Suixi dragon fruit is about 76,000 mu and 258,000 tonnes.

字幕不旁白：覃斗芒果

Title, no voice: Qandou mango.

香气浓、汁水多

果肉细腻

每一口都是对 6 月的最佳诠释

A strong scent, a lot of juice.

Fine flesh.

Every bite is the best reading of June.

覃斗芒果种植面积 6 万亩，年产量约 6 万吨。

Qandou mango covers 60,000 mu, about 60,000 tonnes a year.

字幕不旁白：徐闻良姜

Title, no voice: Xuwen galangal.

清香雅致

是药食同源的佳品

Clear and quiet in its scent.

A thing that is both medicine and food.

徐闻县是我国良姜原产地、主产区和出口基地，全县良姜种植面积超 6 万亩，产量占全国的 90% 以上。

Xuwen is where China's galangal comes from, the main producing area, and the export base. County planting is over 60,000 mu, more than 90 percent of the country's output.

鉴江下游，吴川橘红。

The lower Jianjiang, and Wuchuan pummelo peel.

吴川长岐的泥土孕育出上品吴川橘红

是宽中理气、止咳化痰的岭南名药

The soil of Changqi in Wuchuan raises the fine Wuchuan pummelo peel.

A famous Lingnan medicine, for the middle, the qi, cough, and phlegm.

保存年限达 20 年的吴川橘红可以卖到万元以上。

Wuchuan pummelo peel kept for twenty years can sell for more than ten thousand yuan.

金鲳、对虾、生蚝、南珠、花蟹，依次出产品和产地。

Golden pompano, shrimp, oyster, southern pearl, flower crab. Product, then place, in that order.

湛江金鲳鱼肉质结实、细嫩无刺、口感鲜美

Zhanjiang golden pompano is firm, fine, without small bones, and fresh.

直接从业人员约 10 万人，带动种苗、饲料、养殖、装备加工与流通等全产业链的发展。打造百亿元富民。

About 100,000 people work in it directly, pulling seed, feed, farming, equipment, processing, and trade along the whole chain. A ten-billion-yuan livelihood.

全球对虾看中国，中国对虾看湛江

湛江对虾，肉质鲜嫩，品质卓越

千亿尾对虾从这里游向全国

The world looks to China for shrimp, and China looks to Zhanjiang.

Zhanjiang shrimp is tender, and the quality is high.

A hundred billion shrimp swim from here to the rest of the country.

湛江被称为“中国对虾之都”。对虾种苗产量、对虾产量、加工规模、出口量，均为全国第一。

Zhanjiang is called the shrimp capital of China. Seed output, shrimp output, processing, and exports are all first in the country.

“海中牛奶”，“蚝”气冲天

优良的生长环境

孕育出品质上乘的湛江蚝

早已成为带动渔民致富的蓝色产业

Milk of the sea, and an oyster with presence.

Good water to grow in.

It raises a Zhanjiang oyster of high quality.

Already a blue industry that makes fishers better off.

湛江蚝年产量 40 万吨，占全国的 10%、全省的 35%。

Zhanjiang oyster output is 400,000 tonnes a year, 10 percent of the country and 35 percent of the province.

蚌闻雷而孕，望月而胎

流沙南珠，浑圆凝重，晶莹光润

The mussel conceives at the thunder and takes form under the moon.

Liusha southern pearls: round, heavy, bright.

湛江雷州流沙海域是中国地理标志保护产品“流沙南珠”的重要产地。南珠养殖面积 2 万多亩，年产量超 3 吨，其产量占全国海水珍珠的 70%。

The Liusha waters of Leizhou, Zhanjiang, are an important home of the geographical-indication product Liusha southern pearl. Pearl farming covers more than 20,000 mu, annual output over 3 tonnes, 70 percent of the country's seawater pearls.

“江洪的鱼，乐民的蟹”

乐民花蟹，肉质鲜美，蟹黄丰盈

是吃货口中最鲜甜的蟹

每年的中秋前后

Fish of Jianghong, crab of Lemin.

Lemin flower crab, sweet meat, rich roe.

The sweetest crab, as people who eat it say.

Every year, around the Mid-Autumn Festival.

乐民花蟹作为当地特色和农民致富的主导产业，年均捕捞量 1000 万斤，年产值 5 亿元。

Lemin flower crab is a local specialty and a main way farmers here make a living. Average catch is 10 million jin a year, output value 500 million yuan.

“湛品”品牌名录、推介活动和餐桌成片。

The Zhanpin list, the promotions, and the table, in a run of shots.

湛江市深入实施品牌强农战略

已认定“湛品”区域公用品牌共 15 个

打造了一批品质过硬、特色鲜明、带动力强，知名度、美誉度、消费忠诚度高的农产品区域公用品牌

Zhanjiang has carried through a strategy of a strong brand for farming.

Fifteen Zhanpin regional public brands have been recognized.

A set of regional brands, solid in quality, distinct, able to pull an industry, known, well regarded, and loyal in the buying.

已认定“湛品”产品品牌 78 个。其中种植业类 32 个，畜牧类 5 个，渔业类 9 个，农产品食品化类 32 个。

培育了一批质量优、信誉好、产业带动作用明显、具有核心竞争力的产品品牌。

Seventy-eight Zhanpin product brands have been recognized. Thirty-two in crops, five in livestock, nine in fisheries, thirty-two in food made from farm products.

A set of product brands, good quality, good name, a clear pull on the industry, and a real competitive core.

成功在徐闻举办以菠萝为主题的马拉松赛事

助力菠萝、荔枝收益合计超 55 亿元

举办“湛品”进北京、“五进”广州

遂溪仙品荔等系列推介活动

建立健全精品培育扶持机制

着力在资金、政策、服务等方面向“湛品”倾斜

走出了一条用“土特产”实现富民强农的康庄大道

喊重庆人民吃广东海鲜

让越来越多“湛品”精品脱颖而出

A pineapple marathon was held in Xuwen.

Pineapple and lychee together brought in more than 5.5 billion yuan.

Zhanpin went to Beijing, and made the five entries into Guangzhou.

A run of promotions, including Suixi's Xianpin lychee.

A way to find and support the fine goods was put in place.

Money, policy, and service lean toward Zhanpin.

A broad road on which local specialties make people better off and farming stronger.

A call for Chongqing to eat Guangdong seafood.

More Zhanpin goods stand out.

回到这座城市，落在品牌和田间。

Back to the city. Land on the brand, and on the field.

这座中国大陆最南端的城市

正高擎现代农业火炬

重点打造精品农业、品质农业和品牌农业

深入实施品牌强农

深化“12221”市场体系建设

加快打造“湛品”品牌精品

以农业品牌建设助力湛江农业跨越式、高质量发展

This city at the southern end of the Chinese mainland

is holding up the torch of modern farming.

Fine farming, quality farming, brand farming.

A strong brand, carried further.

The 12221 market system, built deeper.

Zhanpin, made into the fine goods faster.

A brand for farming, so Zhanjiang's agriculture can leap, and grow with quality.

云海压着山。标题用书法大字铺满，小字放在笔锋下面。这一段没有旁白。

Clouds press the mountains. The title in large brush script, the small line under the stroke. No voice in this shot.

贵州荔枝红了 / 跨越山海的“美荔传说” / 粤黔协作的东风

Guizhou lychee has turned red.

A lychee story that crosses the mountains and the sea.

The wind of Guangdong and Guizhou working together.

航拍一座沿江的城，桥跨在江上，雾从楼里漫出来。

A city along a river, from the air. A bridge across it. Fog between the towers.

吴宇辉从广东罗浮山下

Wu Yuhui, from under Luofu Mountain in Guangdong.

荔枝园里的合影。红横幅要能读清。

A group photograph in the lychee orchard. The red banner has to be readable.

惠册美荔传说“满盘红”荔枝开园啦 / 就此拉开帷幕

The Huice lychee story: the Manpanhong orchard is open.

And so it begins.

荔枝挂在枝上的近景。品种名用字幕条，不口播念清单。

Lychee on the branch, close. The variety names are a title, not a spoken list.

引入挂绿、冰荔、仙进奉等

Guilu, Bingli, Xianjinfeng, and others, brought in.

室内三块展板。先给「荔枝五化智慧种苗园」，再给技术流程图。

Indoors, three boards. The smart lychee nursery plan first, then the technique chart.

“五化”智慧果园理念

A smart orchard, in five parts.

航拍新种的荔枝坡。先给试产的这一片，再拉远到产业带。两句不要叠在同一张航拍上。

The new lychee slope from the air. The trial plot first, then wider, to the belt. Two lines, two shots.

300 亩核心示范果园顺利完成试产 / 一个万亩盘江荔枝产业带

300 mu of the core demonstration orchard has come into trial production.

A Panjiang lychee belt of ten thousand mu.

果农站在茂名的荔枝园里，背对镜头。画面角上打「资料画面」。

Growers in a Maoming orchard, backs to the camera. Mark the corner: archive picture.

再到带领册亨果农远赴茂名

Then the Ceheng growers are taken all the way to Maoming.

当地居民出镜，手里一篮荔枝，背后是山和河。竖条写身份。

A local resident to camera, a basket of lychee, mountains and a river behind. Her role on a vertical bar.

当地居民 / 在这里每天挣 130 多块钱

A local resident.

Here, more than 130 yuan a day.

五个人站成一排，每人一篮荔枝。大字回到片名。

Five people in a row, a basket each. The title comes back big.

贵州荔枝红了

Guizhou lychee has turned red.

标题卡「热农会开始啦」

Title card: the tropical produce fair has begun.

2026第一届湛江热带农产品促消费活动火热开启超多湛江本土特色热带农产品集体亮相集中展现湛江热带农业的强劲实力独特魅力。

The first Zhanjiang tropical produce consumption event of 2026 is open. A great many local tropical products are here together, showing the strength and the character of Zhanjiang's tropical agriculture.

9月22日上午2026第一届湛江热带农产品促消费活动主场活动在奥体中心举行。

On the morning of 22 September, the main event of the first Zhanjiang tropical produce consumption fair of 2026 was held at the Olympic Sports Center.

超300名嘉宾齐聚现场来自十多个国家和地区的经贸代表国内外采购商等共赴这场热带农业产业盛会活动聚焦产业提质品牌升级消费赋能跨境出海。

More than 300 guests. Trade representatives from more than ten countries and regions, and buyers from home and abroad, came to this tropical agriculture gathering. The event is about better industry, a stronger brand, consumption, and going out across the border.

大屏，2026年度第二批「湛品」名单

The big screen: the second Zhanpin list of 2026.

进一步明确产业发展方向凝聚开放合作共识现场2026年第二批湛品品牌名单正式发布并举行授牌仪式进一步擦亮湛江特色农产品品牌。

It set the direction more clearly and gathered a consensus on open cooperation. On site, the second 2026 list of Zhanpin brands was released, and the plaques were given, polishing the brand of Zhanjiang's distinctive produce.

RCEP农业规则与海洋牧场出海实践经验分享为湛江农海产品拓展国际市场提供新思路金融赋能主题发言。

Sharing on RCEP agricultural rules, and on taking marine ranching abroad, offered a new way for Zhanjiang's farm and sea products to reach other markets. A talk on what finance can do.

金鲳鱼，京东采购标准

Golden pompano, and JD's buying standard.

从农业保险、供应链金融等方面助力产业发展随后京东现场发布金鲳鱼采购标准为金鲳鱼线上销售提供标准参考签约仪式将活动推向高潮。

Agricultural insurance and supply-chain finance, among other things, to help the industry. Then JD released, on site, a purchasing standard for golden pompano, a reference for selling it online. The signing pushed the event to its peak.

现场完成15组重点项目签约签约金额合计132亿元涵盖现代化海洋牧场、特色种养殖、全产业链、金融合作等领域随着主场活动启动。

Fifteen key projects were signed, 13.2 billion yuan in all, covering modern marine ranching, distinctive breeding, the whole chain, and finance. With the main event started.

热农会正式启幕立足资源禀赋深耕热带农业湛江正持续推进品牌化标准化国际化发展拓展产业新空间释放热带农业发展新活力。

The fair officially opened. Standing on what the place has, working tropical agriculture in depth, Zhanjiang is pushing brand, standard, and international reach, opening new room for the industry.

9月22至24日在热农会上湛江把压箱底的农业好物和特色产业全都带过来了现在我们就一起去看一看都有哪些特色好物不管是热带果蔬。

From 22 to 24 September, at the fair, Zhanjiang brought the agricultural goods and the industries it had been keeping. Let's go and see them, tropical fruit and vegetables included.

菠萝、果篮、火山红薯

Pineapple, fruit baskets, and volcanic sweet potato.

深海海产还是特色种养优质种业各种各样的湛江特色农产品齐聚现场实实在在让大家看到湛江作为热作高地到底有哪些好产品我们湛江的高品质。

Deep-sea catch, or distinctive farming, or good seed: Zhanjiang's products are all here, so people can see what this tropical highland actually has. Our high-quality Zhanjiang.

火山红薯

Volcanic sweet potato.

是农牌产品区域公用品牌是由我们湛海集团来运营的这个火山红薯就是我们湛品的王牌产品它是种植于我们湛江的万年火山红土区。

This regional public brand is run by Zhanhai Group. This volcanic sweet potato is the ace of our Zhanpin. It is grown in the volcanic red soil of Zhanjiang, soil of ten thousand years.

红薯、红糖、糖艺海湾大桥

Sweet potato, brown sugar, and the sugar sculpture of the bay bridge.

然后是创新性的运用到了鱼肽蛋白肥来种植养大的可以说它是吃海鲜长大的红薯这是我们金岭集团用红糖打造的就是一个湛江地标海湾大桥的。

They also used a fish-peptide fertilizer to grow it. You could say this sweet potato was raised on seafood. Jinling Group built, in brown sugar, a landmark of Zhanjiang, the bay bridge.

遂溪红糖、甘蔗

Suixi brown sugar, and sugarcane.

糖都是产在我们遂溪县就是我们的红糖之乡我们的自己的那个甘蔗种植亩数大概有三万亩在做糖这一块我们是有几十年的经验凭借优越的自然条件和成熟的农业产业。

The sugar is from Suixi county, our home of brown sugar. Our own cane is about 30,000 mu. We have decades in sugar. The natural conditions are good, and the farming industry is mature.

越来越多的湛江优质好产品正在走出本土走向全国擦亮中国热作高地的金字招牌。

More and more of Zhanjiang's good products are leaving home for the rest of the country, polishing the name of China's tropical highland.

标题卡「看看都有哪些品牌入选」，大字写 2026 第二批「湛品」。

A title card, “See which brands made the list,” and the big words: the second Zhanpin list of 2026.

2026 第二批「湛品」区域公用品牌授牌。看看都有哪些品牌入选。

The second Zhanpin list of 2026: regional public brands receiving the name. Come and see which ones made it.

大屏，水产品牌名单。

The big screen, the list of seafood brands.

2 个区域公用品牌、10 个产品品牌上榜。活动现场为获选品牌颁发牌匾。

Two regional public brands and ten product brands. Plaques were given on the floor.

名单页，种植业、水产业，麻章、廉江。

The list pages: farming and fisheries, Mazhang and Lianjiang.

持续发掘湛江本土优质好物，赋能特色产业，让地道湛江风味走向全国。

Keep finding what Zhanjiang grows well, and give those industries a name, so the taste of this place can travel.

标题「聚焦种业创新」「热带种业产业交流会」

Titles: seed innovation, and the tropical seed forum.

热带种业产业交流会在 2026 第一届湛江热带农产品促消费活动现场举办。

The tropical seed exchange was held at the first Zhanjiang tropical produce consumption event of 2026.

黄辉：活动立足湛江热作资源禀赋，聚焦热作产业发展，为种业创新和产业升级凝聚共识。王树毅作金融赋能专题发言，讲金融资源怎样帮科研成果落地。

Huang Hui: the event stands on what Zhanjiang has in tropical crops, focuses on that industry, and gathers a consensus for innovation in seed and for upgrading. Wang Shuyi spoke on finance, and on how money helps a research result land.

海洋牧场、芒果新品种、果树知识产权

Offshore ranching, new mango varieties, and fruit-tree intellectual property.

专家分享海洋牧场适养鱼类良种繁育，以及果树新品种从审定品种走向保护权品种。探索用品种创新和知识产权保护，推动优质芒果产业升级。

Experts on breeding fish suited to marine ranching, and on fruit varieties moving from approved varieties to protected rights. Using new varieties and intellectual property to upgrade the mango industry.

「湛品」六大产品系列，火山、粮田

The six Zhanpin lines: volcanic soil, grain fields.

湛海、金岭糖业、壹号食品、海威等依次做品牌推介。「湛品」六大产品系列同场亮相。以种质创新筑牢农业「芯片」，为湛江热带特色农业注入新动能。

Zhanhai, Jinling Sugar, Yihao Food, Haiwei and others present their brands in turn. The six Zhanpin lines appear together. Germplasm innovation is the chip under the farming, and it puts new energy into Zhanjiang's tropical agriculture.

芒果、牛油果、黄晶果

Mango, avocado, and abiu.

南亚所主要是从事热带作物的育种品质提升还有产业链的延伸还有品牌的打造开展工作这次由于展台的限制我们主要带来我们选育的一些特色的。

The institute works on breeding tropical crops, on quality, on extending the chain, and on the brand. The booth is limited, so what we mainly brought are distinctive varieties we bred ourselves.

澳洲坚果

Macadamia.

果树，还有其他作物的新的品种来说展示。因为随着国家对知识产权的重视我们这次展出的基本是我们有自主产权的品种其中有澳洲坚果是我们79年从澳大利亚引进。

Fruit trees, and new varieties of other crops. With the state paying more attention to intellectual property, what we are showing is basically varieties we own. Macadamia came in from Australia in 1979.

现在选育的品种在全国推广现在我们国内种植面积有560多万亩我们国家已经从一个引进国现在发展成一个马上要变成出口的国家这是我们从引进推广培育。

The varieties bred since then are planted across the country. Domestic area is more than 5.6 million mu. We have gone from a country that introduced it to one about to export it. That road is introduction, extension, breeding.

菠萝

Pineapple.

这一条路做出来的一个品牌的一个产业再过来是我们的菠萝我们广东的菠萝到了湛江今年是100周年但我们的品种单一、季节集中是我们制约菠萝产业发展的一个短板。

That is how a brand and an industry were made. Then our pineapple. Guangdong pineapple reached Zhanjiang, and this year is the hundredth. A single variety, and a crowded season, are what hold the pineapple industry back.

不同熟期的菠萝

Pineapples of different ripening times.

所以我们所通过20多年的选育我们选育了一系列的品种再将我们的栽培技术可以实现我们菠萝在湛江的周年供应我们湛江尤其是雷州半岛它有独特的光热条件。

In more than twenty years of breeding, the institute has a series of varieties. With the cultivation method, pineapple in Zhanjiang can be supplied all year. Zhanjiang, and the Leizhou peninsula in particular, has unusual light and heat.

诺丽果、地瓜、菠萝

Noni, sweet potato, and pineapple.

我们没有低温，没有寒害这是非常好的我们去找一些好的品种。所以我们现在要引进一些好的品种来进行推广。

We have no low temperature and no cold damage. That is a real advantage. We go looking for good varieties. So now we introduce good varieties and extend them.

静态拼图，居中出主标题。底是切开的粉色果肉，粉菠萝、火龙果、番石榴铺在一起，阳光打在切面上。

A still collage, the main title in the center. Cut pink flesh underneath: pink pineapple, dragon fruit, guava, sun on the cut face.

湛江热作・大地色韵 / 粉色篇

Zhanjiang tropical crops, the colors of the land. The pink film.

粉菠萝还长在叶心里。果皮粉里带紫，叶缘一条金边。镜头从叶尖推到果身，让「新果」是长出来的，不是摆拍。

The pink pineapple is still in the heart of the leaves. The skin is pink into purple, a gold edge on the leaf. Move from the leaf tip to the fruit, so the new fruit reads as grown, not arranged.

南国沃土，粉色新果蓬勃生长。

Southern soil. A new pink fruit, growing hard.

果肉特写。粉色的肉，汁在切面上。这一镜不介绍新品，只把「粉」和「甜」停住。

Flesh, close. Pink meat, juice on the cut. This shot does not introduce a product. It holds pink, and sweet.

蕴出一抹温柔粉甜。

A gentle pink sweetness comes out of it.

竹篮放在泥地上，装满红玫瑰释迦。果皮一粒一粒，颜色从紫走到粉。竖排大字点出品名，横字幕说肌理。

A bamboo basket on the mud, full of red-rose sugar apple. The skin is beaded, the color walks from purple to pink. The name in vertical type, the texture in a horizontal line.

红玫瑰释迦果

绽放独特色泽肌理

Red-rose sugar apple.

A color and a texture of its own.

红心芭乐切成块，堆满画面，水珠还在。竖排大字是品名，底部一句把味道收住。

Pink guava cut into pieces, filling the frame, water still on it. The name vertical, one line at the bottom to hold the taste.

红心芭乐

封存热带本味甘香

Pink guava.

The sweet scent of the tropics, kept in.

拉回最大的粉色画面，字居中停住。不接新的水果。

Back to the largest pink frame. The words hold in the center. No new fruit.

湛江粉，中国美。

Zhanjiang pink. China's beauty.

航拍红土田做底，田垄像一条条红线。标题居中压上去。先给颜色，不给作物。

Red-earth fields from the air as the ground. The ridges like red lines. The title pressed in the center. Color first, not the crop.

无。音乐起势。

No voice. The music rises.

湛江热作・大地色韵 / 红色礼赞篇

Zhanjiang tropical crops, the colors of the land. A praise of red.

红土田再拉远，人在垄间变成小点。大字只写「红土」，底部一句说明这土在养什么。

The red fields wider, a person between the ridges become a small point. The big word is only 'red earth'. One line at the bottom says what this soil is raising.

红土

火山红土，滋养红色热作。

雷州半岛，生来滚烫。

Red earth.

Volcanic red earth, raising red tropical crops.

The Leizhou peninsula, born hot.

一颗荔枝挂在枝上，壳红，水珠要滴下来。背景虚掉。竖字可以只写「荔枝」。

One lychee on the branch, the shell red, a drop about to fall. The background soft. The vertical word can be only 'lychee'.

荔枝挂枝，壳红饱满。

回啖三百，意犹未尽。

Lychee on the branch, the shell red and full.

Three hundred, and still not enough.

甘薯收获机从正面开来，红土和薯块一起翻进斗里。人在机器后面。竖字「甘薯」。

A sweet-potato harvester comes at the camera. Red earth and potatoes turn into the bin together. A person behind the machine. The vertical word: sweet potato.

甘薯

甘薯出土，满垄红妆。

Sweet potato.

Sweet potato out of the ground, a ridge of red.

两只手把一只甘薯掰开，黄心露出来。不切到别的作物。

Two hands break a sweet potato. The yellow heart shows. Do not cut to another crop.

深埋百日，终成甘甜。

Buried a hundred days, and at last it is sweet.

火龙果切开，果肉红得发亮。只给这一下。

Dragon fruit cut open, the flesh red enough to shine. Only this.

火龙吐珠，果红如焰。

The dragon spits a pearl. The fruit is red as flame.

定在最红的一张上，大字居中。

Hold on the reddest frame. The big words in the center.

湛江红，中国味。

Zhanjiang red. China's taste.

金色的田铺满画面，风从画面一侧过去。标题居中。这一镜没有水果。

A gold field fills the frame. Wind crosses from one side. The title in the center. No fruit in this shot.

无。音乐起势。

No voice. The music rises.

湛江热作・大地色韵 / 金色篇

当南海的风吹熟金色土地。

Zhanjiang tropical crops, the colors of the land. The gold film.

When the wind off the South China Sea ripens the gold land.

芒果堆在一起，皮上全是水。竖字「芒果」。

Mangoes piled together, water all over the skin. The vertical word: mango.

芒果

芒果飘香

Mango.

The scent of mango.

两只芒果扎进水里，水花炸开。字仍然是「芒果」。这一镜不新写一句，用动作把「熟」做出来。

Two mangoes hit the water. The splash breaks open. The word is still mango. Do not write a new line. Let the action say ripe.

果肉饱含蜜韵。

The flesh is full of honey.

手指掰开一只百香果，黄金色的瓤和籽占满画面。竖字点出品名。

Fingers break a passion fruit. Gold pulp and seeds fill the frame. The vertical word names it.

黄金百香果

鲜果盈枝，沃土馈赠万般风物。

Gold passion fruit.

Fruit heavy on the branch. The soil gives a thousand things.

一根鲜食玉米还带着衣，粒是金的。竖字是品名，底部一句把田和科技接上。

An ear of fresh corn still in its husk, the kernels gold. The name vertical. One line at the bottom joins the field to the technology.

鲜食玉米

科技兴农，万顷田园岁岁丰盈。

Fresh corn.

Technology for farming. Fields full, year after year.

金色画面定住，大字居中。

The gold frame holds. The big words in the center.

湛江金，中国兴。

Zhanjiang gold. China's prosperity.

开场用静态拼图，系列标题居中。底是航拍大景，薄雾里的田间；再叠海岸滩涂和青山，绿色从田铺到海。

素材参考：航拍大景，薄雾田间；海岸滩涂；青山。

Open on a still collage, the series title in the center. Under it an aerial in thin mist, then tidal flats and green hills. The green runs from the field to the sea.

Reference: aerial fields in mist; the tidal flats; green hills.

无。音乐起势。

No voice. The music rises.

湛江热作・大地色韵 / 绿色礼赞篇

音效：海浪、鸟鸣。

Zhanjiang tropical crops, the colors of the land. A praise of green.

Sound: waves, birds.

阳光照在田上，切土壤的纹理，再给一个农人的剪影。让「热土」先被看见。

素材参考：航拍田间；挖红薯。

Sun on the field, then the grain of the soil, then a farmer's silhouette. Let the hot earth be seen first.

Reference: fields from the air; digging sweet potato.

阳光热土，青绿万顷。

音效：泥土。

Sun, hot earth, green for miles.

Sound: soil.

绿色的香蕉成串垂下来，叶子在风里动。

Green bananas hang in hands. The leaves move in the wind.

香蕉垂首。

Bananas bow their heads.

热带果林的全景，一层一层的绿。

A tropical orchard, wide. Green in layers.

果林飘香。

音效：风。

Scent off the orchard.

Sound: wind.

航拍稻田，稻浪像一片绿海，田埂是纹理。

Rice from the air. The waves of rice like a green sea. The bunds are the texture.

稻浪翻涌成海。

Waves of rice turn into a sea.

青甘蔗，杆子往天上长。

Green cane. The stalks grow at the sky.

蔗林拔节向天。

The cane forest joints upward, toward the sky.

戴斗笠的农人弯腰，在挖红薯。

A farmer in a bamboo hat, bent, digging sweet potato.

农人弯腰。

The farmer bends.

大棚里的幼苗，雾状的水喷下来。

Seedlings in a house. A mist of water comes down.

大棚新绿。

New green in the house.

设施农业的全景，育苗密、绿得齐。

素材参考：设施农业全景；密植育苗。

Protected farming, wide. Seedlings dense, the green even.

Reference: the wide shot of the houses; dense seedlings.

科技孕育新生。

音效：轻一点的电子质感。

Technology raises the new growth.

Sound: a light electronic texture.

大航拍。山是屏，海是边，路像血管通向天际。这一镜不说话，把前面的绿收成一张地图。

A large aerial. Hills as a screen, the sea as the edge, roads like vessels to the horizon. No words. Gather the green so far into one map.

无。音乐推上去。

No voice. The music pushes up.

停在最大的一张航拍上。阳光洒在雷州半岛，城和田在同一个画面里。大字落标题。

素材参考：城田全景。

Hold on the largest aerial. Sun on the Leizhou peninsula. City and field in the same frame. The title lands big.

Reference: city and field together.

湛江绿，中国盛。

Zhanjiang green. China flourishing.

湛江绿，中国盛。

旁白完整版：

阳光热土，青绿万顷。

香蕉垂首，果林飘香，

稻浪翻涌成海，蔗林拔节向天。

农人弯腰，大棚新绿，

汗水浇灌希望，科技孕育新生。

湛江绿，中国盛。

Zhanjiang green. China flourishing.

The full voice:

Sun, hot earth, green for miles.

Bananas bow, the orchard scents the air,

waves of rice become a sea, the cane forest joints toward the sky.

The farmer bends, new green in the house,

sweat waters the hope, technology raises the new growth.

Zhanjiang green. China flourishing.

海面铺满画面，颜色从浅蓝走到深。标题居中。先不出现鱼。

The sea fills the frame. The color walks from pale blue to deep. The title in the center. No fish yet.

无。音乐起势。

No voice. The music rises.

湛江热作・大地色韵 / 蓝色篇

蔚蓝深处，网箱列阵成行。

Zhanjiang tropical crops, the colors of the land. The blue film.

Deep in the blue, the cages stand in rows.

金鲳挤满画面，银肚子翻上来，水花不断。竖字「金鲳鱼」。

Golden pompano fill the frame, silver bellies turning up, splash after splash. The vertical word: golden pompano.

金鲳鱼

金鲳跃浪，银光划破海疆。

Golden pompano.

Pompano through the wave. Silver light cuts the sea.

五个人站在海上平台，蓝衫，每人手里一条金鲳，对着镜头。海和网箱在身后。

Five people on a platform at sea, blue shirts, a pompano each, to camera. Sea and cages behind them.

蓝衫沐雨，汗珠映海。

Blue shirts in the rain. Sweat reflects the sea.

正上方看一条运鱼船往前走，甲板上一格一格全是箱子，船尾拉出白线。这一镜不配新的字，让船自己把「运」说完。

From straight above, a fish boat going forward. The deck is boxes, cell by cell. A white line off the stern. No new words. Let the boat finish saying 'carried out'.

无

None.

航拍连片的养殖塘，塘一块一块排到海边，颜色从绿到蓝。

Ponds from the air, block after block to the sea. The color from green to blue.

渔舟归港。

蓝海苍茫。

千帆耕海，万箱外运。

The boats come back to port.

The blue sea, wide.

A thousand sails work the sea. Ten thousand boxes go out.

海面定住，大字居中。

The sea holds. The big words in the center.

湛江蓝，中国鲜。

Zhanjiang blue. China's fresh.

厂房里，一个人端着盒饭。这张是封面，不作为正片第一镜。

In the plant, a person with a boxed meal. This frame is the cover. It is not the first shot of the film.

最后一根甘蔗

The last stalk of cane.

甘蔗地里。穿蓝衬衫的人在本子上记，本子上有一串编号。蔗农围上来，把纸条递到他面前。

In the cane. The man in the blue shirt writes in a notebook. There is a string of numbers on the page. Growers crowd in and hold slips of paper out to him.

我这还有

I still have this one.

室内。身后的白板写着生产计划。他还是那件蓝衬衫，坐着听。不切回田里。

Indoors. The board behind him is a production plan. Same blue shirt. He sits and listens. Do not cut back to the field.

无

None.

夜里。甘蔗一车一车码在卡车上，有人在车边捆。这一段不配新的字。

Night. Cane stacked on the trucks, load by load. Someone tying at the side of a truck. No new words in this passage.

无

None.

厂房里，一只手拧开水龙头。

In the plant, a hand turns on a tap.

好了，开水

All right. Turn the water on.

两个人戴黄安全帽，看着台子上的东西。先给脸，再给台面。

Two people in yellow hard hats, looking at what is on the bench. Faces first, then the bench.

无

None.

夜里他打电话，手里捏着一张纸。窗外是虚掉的灯。

At night he is on the phone, a sheet of paper in his hand. The lights outside the window stay soft.

无

None.

车开走之后，地上剩一摊甘蔗叶。再切到驾驶室。

After the trucks leave, cane leaves on the ground. Then the cab.

还会给我们补贴 10 块钱 1 吨

They also pay us 10 yuan a tonne.

主角躺在床上，手机里在播「湛江好味道」的直播。房间是暗的，光从屏幕来。

She is on the bed. The phone is playing a live stream, Zhanjiang's good taste. The room is dark. The light comes off the screen.

山海相逢，邂逅湛江热带风物。

Mountain meets sea. A meeting with the tropical things of Zhanjiang.

直播画面推近。主播、水果、产地，让观众先看见「湛江好味道」这四个字。

Push in on the stream. The host, the fruit, the place. Let the four words 'Zhanjiang's good taste' be seen first.

山海相逢，邂逅湛江热带风物。

Mountain meets sea. A meeting with the tropical things of Zhanjiang.

主角穿过屏幕，进到手机里。床和房间被直播的光吞掉。这一镜是穿越，不配解说，也不出字。

She passes through the screen, into the phone. The bed and the room are swallowed by the light of the stream. This shot is the crossing. No narration, no words.

人落到一片菠萝地里。

She lands in a pineapple field.

一方热土，孕育优质热作。

One hot earth, raising tropical crops of quality.

手点一下菠萝，菠萝上起一层很淡的蓝光。

A hand taps a pineapple. A faint blue light comes up on it.

一方热土，孕育优质热作。

One hot earth, raising tropical crops of quality.

菠萝切到荔枝，再接几种水果的特写。原脚本注：中间可以再加一个，看什么合适。

Pineapple cuts to lychee, then close-ups of several fruits. The original note: one more may be added in the middle, whichever fits.

一方热土，孕育优质热作。

One hot earth, raising tropical crops of quality.

一颗荔枝掉下来，镜头跟着它，落到分拣的传送带上。

A lychee falls. The camera follows it onto the sorting belt.

一条热链，锁鲜直达全域。

One hot chain. Freshness locked, straight across the region.

推近已经装好的箱子。

Push in on a box already packed.

一条热链，锁鲜直达全域。

One hot chain. Freshness locked, straight across the region.

用旋转遮罩转场。一辆写着「湛江果味」的车往前开。镜头往上抬，接到一列荔枝快线，也在往前走。

A spin as the transition. A van marked Zhanjiang fruit flavor drives on. The camera lifts and meets a lychee express, also moving.

一条热链，锁鲜直达全域。

One hot chain. Freshness locked, straight across the region.

三个同样长度的快切。不同的人伸手去拿荔枝。

Three cuts of the same length. Different people reach for lychee.

一份热销，风味香飘全球。

One hot sale. The flavor travels the world.

一个女人从快递员手里接过包裹。

A woman takes a parcel from a courier.

广东热带作物全产业链。

The whole chain of Guangdong's tropical crops.

她剥开一颗荔枝。

She peels a lychee.

从田间到餐桌。

From the field to the table.

她吃下去。字落在这一口上。

She eats it. The words land on that bite.

热土湛江，以好物致远方。

Hot earth, Zhanjiang. Good things, sent far.

她坐在办公桌前，手里一只芒果，咬开。先把标题立住，后面再解释她为什么在这里。

She sits at a desk, a mango in her hand, and bites it. Set the title first. Why she is here comes after.

把热带生机，直送你面前。

The life of the tropics, sent straight to you.

同一间办公室。她熬夜，人是蔫的。玉米从工位旁边长出来，先是一两根，再长到挡住屏幕。

The same office. She works through the night and flags. Corn grows beside the desk, one or two stalks, then high enough to cover the screen.

熬不完的夜，提不起的劲。

A night that will not end. Energy that will not come.

作物已经把工位包住。她从困变成愣住，像突然走进另一处。

The crops have wrapped the desk. She goes from tired to still, as if she has walked into somewhere else.

直到闯进一片湛江热作的秘境。

Until she breaks into a hidden place of Zhanjiang's tropical crops.

她走在一条热带作物的小路上。两边是玉米和花，远处有过山车和摩天轮。大字铺在天上。这一镜不再解释，字自己说。

She walks a path of tropical crops. Corn and flowers on both sides. A roller coaster and a wheel in the distance. The big words are in the sky. This shot does not explain. The words say it.

生机盎然。

厚土藏珍。

Full of life.

The deep soil hides treasures.

她坐上红色过山车，冲进一片红薯田。红薯在她身边飞起来。她是笑的。

She gets on a red roller coaster and runs into a sweet-potato field. Potatoes fly past her. She is laughing.

热作自然之力，让心情悄然治愈。

The natural force of the tropical crops quietly mends the mood.

手机界面，一键下单。产地、物流只做界面，不做口播解释。

A phone screen, one tap to order. Origin and logistics stay on the interface. Do not explain them in voice.

一键下单，原产地直达。

One tap to order. Straight from the place it grew.

办公室重新安静。她坐正，窗外的光变成彩色的斑，飘在书架和工位上。这一镜不配字。

The office is quiet again. She sits up. The light outside the window becomes colored spots, drifting over the shelf and the desk. No words on this shot.

无

None.

回到片头那张。她在桌前，芒果还在手里。标题再落一次。

Back to the opening frame. She is at the desk, the mango still in her hand. The title lands again.

把热带生机，直送你面前。

The life of the tropics, sent straight to you.

小孩闭着眼，躺在一片大叶子上。先认识这个人，再问问题。

A child, eyes closed, lying on a big leaf. Meet this person first, then ask the question.

湛江热在哪里

Where is Zhanjiang's heat?

海边浅滩。一个木头做的「热」立在水里，旁边两只小船。

Shallow water at the beach. A wooden character for heat stands in the water, two small boats beside it.

在热带的海

In the tropical sea.

红土垄沟。小孩开一辆小拖拉机，从泥土堆成的「热」字中间开过去。

Ridges of red earth. The child drives a small tractor through a character for heat built out of soil.

更有热带的土

And in the tropical soil.

香蕉地里，香蕉堆成一座。小孩站在堆后面，只露出菠萝头发。

A banana field. Bananas piled into a hill. The child stands behind it, only the pineapple hair showing.

还有热带的农产品

And in the tropical produce.

海边礁石。小孩站在一只打开的牡蛎壳上，对着镜头笑。

Rocks at the sea. The child stands on an open oyster shell, smiling at the camera.

还有热情的湛江

And in the warmth of Zhanjiang.

桌上。甘薯切块摆成一个「热」。小孩站在桌子边上。这一镜可以不再加新句子，让「热」从海里、土里，收到餐桌上。

On the table. Sweet potato, cut, set into the character for heat. The child stands at the edge. This shot can take no new line. Let the heat come in from the sea and the soil, and arrive at the table.

热闹的湛江

A lively Zhanjiang.

竖版海报。小孩端着一盘热带水果，站在右侧。左边是城市的剪影。大字占下半。

A vertical poster. The child on the right, holding a plate of tropical fruit. The city's silhouette on the left. The big words take the lower half.

2026 第一届湛江热带农产品促消费活动

热土 热农 热闹

湛江的「热」都在这里

广东 · 湛江

2026 年 9 月 22–24 日

The first Zhanjiang tropical produce consumption event of 2026.

Hot earth, hot farming, a hot bustle.

All of Zhanjiang's heat is here.

Guangdong, Zhanjiang.

22 to 24 September 2026.

电影梗和海鲜特写

Film clips of the seafood characters, and close-ups of the seafood.

家人们，看完《哪吒》，谁没有被章鱼将军一口流利的天津话笑到拍大腿鲨鱼更是一张嘴就秒变TVB港剧大佬今天咱们就来扒一扒为什么这些虾兵蟹将他们讲方言会这么溜。

After Nezha, who wasn't slapped on the thigh by the octopus general's fluent Tianjin? The shark opens his mouth and turns into a TVB boss. Today we pull apart why these shrimp soldiers and crab generals speak dialect so well.

电影梗和海鲜特写

Film clips of the seafood characters, and close-ups of the seafood.

章鱼将军一口抑扬顿挫的天津话电影爆火天津文旅局也迅速出来认领说陈塘关就在天津河西做藕粉的大叔大姨还有哪吒本吒都是咱天津老铁。

The octopus general's rising and falling Tianjin made the film catch fire, and Tianjin's culture and tourism office claimed him at once. They said Chentang Pass is in Hexi, Tianjin. The uncles and aunts making lotus-root starch, and Nezha himself, are all Tianjin people.

电影梗和海鲜特写。山东章鱼、鱼翅和香港相关的资料画面

Film clips of the seafood characters, and close-ups of the seafood. Archive shots of Shandong octopus, shark fin, and Hong Kong.

电影里章鱼被三味真火烤得焦香在天津章鱼的兄弟干煸鱿鱼须也是一道传统名菜。但是真相可能会让天津老铁有点扎心全国每四条章鱼就有一条是山东老乡。

In the film the octopus is roasted fragrant by the true fire. In Tianjin, dried squid tentacles are a traditional dish, a cousin of that octopus. The truth may sting: of every four octopuses in the country, one is from Shandong.

山东章鱼、鱼翅和香港相关的资料画面

Archive shots of Shandong octopus, shark fin, and Hong Kong.

山东年产章鱼三万吨产量是天津的三百倍要按现实章鱼将军可能得讲一口流利的山东话。

Shandong produces 30,000 tonnes of octopus a year, three hundred times Tianjin. In real life the octopus general would have to speak fluent Shandong.

山东章鱼、鱼翅和香港相关的资料画面

Archive shots of Shandong octopus, shark fin, and Hong Kong.

鲨鱼一张嘴港普就扑面而来导演这波隐喻也是绝了香港虽然不是鲨鱼老家。

The shark opens his mouth and Hong Kong-accented Mandarin comes at you. The director's metaphor is sharp. Hong Kong is not the shark's home.

山东章鱼、鱼翅和香港相关的资料画面。乐明花蟹、鳗鱼养殖和餐桌

Archive shots of Shandong octopus, shark fin, and Hong Kong. Leming crab, eel farms, and the table.

但当年可是鱼翅宇宙中心巅峰时期亚洲吃掉全球95%的鱼翅香港凭一体之力就扛起了50%的交易量鲨鱼讲港普倒成了一个经典的地狱笑话毕竟按照现实情况。

But in the peak years it was the center of the shark-fin universe. Asia ate 95 percent of the world's shark fin, and Hong Kong alone carried 50 percent of the trade. A shark speaking Hong Kong Mandarin became a classic grim joke, because in real life.

乐明花蟹、鳗鱼养殖和餐桌

Leming crab, eel farms, and the table.

鲨鱼。如果真游到香港应该只剩下鱼翅里的细丝状软骨香港是鱼翅集散地曾经的广东就是主要的鱼翅加工厂然而十多年的国际舆论和政策收紧。

If a shark really swam to Hong Kong, what would be left is the fine cartilage in a shark fin. Hong Kong was the trading hub, and Guangdong was once the main processing place. Then more than ten years of international opinion and tighter rules.

乐明花蟹、鳗鱼养殖和餐桌

Leming crab, eel farms, and the table.

到20年香港鱼翅进口量暴跌70%鱼翅已经成了过气网红没有买卖就没有杀害。公务宴请禁食鱼翅同时广东地区也严厉打击非法交易鲨鱼也可以安心讲港普。

By 2020 Hong Kong's shark-fin imports had fallen 70 percent. Shark fin had become a faded fad. No trade, no killing. Official banquets stopped serving it, and Guangdong cracked down on the illegal trade. The shark can speak Hong Kong Mandarin in peace.

乐明花蟹、鳗鱼养殖和餐桌

Leming crab, eel farms, and the table.

除了章鱼鲨鱼会玩梗那这里还有隐藏的广东海鲜天团蟹将的花纹和配色神似湛江乐明花蟹这里海水清澈海底为沙底盐度适中。

Besides the octopus and the shark, there is a hidden Guangdong seafood company. The crab general's pattern and color look like Zhanjiang's Lemin flower crab. The water is clear, the bottom is sand, the salinity is right.

乐明花蟹、鳗鱼养殖和餐桌

Leming crab, eel farms, and the table.

养出来的乐明花蟹肉嫩，软滑又鲜甜广东海鲜天团还有隐藏MVP鳗鱼。鲜味广东鳗鱼养殖规模约占全国一半台山拥有全国最大的鳗鱼养殖基地。

The Lemin flower crab that comes out of it is tender, soft, and sweet. The hidden star of the Guangdong company is the eel. Guangdong farms about half the country's eels. Taishan has the country's largest eel farm.

乐明花蟹、鳗鱼养殖和餐桌。鳄龟和龟苓膏

Leming crab, eel farms, and the table. Alligator snapping turtle, and guiling jelly.

年养殖量可达5万吨广东的烤鳗出口量也约占全国市场的三分之一订圆顶后鳗鱼连鲜丹。那么多麻烦哪吒创作团队介绍鲁鲁也是融合了多个爬行动物。

Annual production can reach 50,000 tonnes. Guangdong's roasted-eel exports are about a third of the national market. The Nezha team said Lulu was put together from several reptiles.

鳄龟和龟苓膏

Alligator snapping turtle, and guiling jelly.

主要的原型是鳄龟打造出了史前怪兽的压迫感鳄龟是现存最古老的爬行动物有淡水中王者之称那这么厉害鳄龟它能吃吗可以吃鳄龟个儿大肉肥能红烧。

The main model is the snapping turtle, built for the weight of a prehistoric beast. It is the oldest reptile still living, called the king of fresh water. Can you eat it? Yes. It is big, the meat is rich, and it can be braised.

鳄龟和龟苓膏

Alligator snapping turtle, and guiling jelly.

那它能做龟苓膏吗。首先它的个头就太大了。其次由于传统配方习惯要用价值和生产标准的限制一般不用鳄龟来做龟苓膏龟苓膏来源于广西广东人充分发挥了它汉传中药食品的特性。

Can it make guiling jelly? First, it is far too big. Second, the old recipe, the cost, and the production standard mean a snapping turtle is not what guiling jelly is made from. Guiling jelly comes from Guangxi. Guangdong people took that traditional medicine-food and ran with it.

鳄龟和龟苓膏

Alligator snapping turtle, and guiling jelly.

加入蜜糖炼乳成了老字号的糖水年月的夏天来一碗微苦冰凉的龟苓膏人也会瞬间心平气和《哪吒2》可别光看特效这些海鲜梗和方言梗也是隐藏菜单。

Honey and condensed milk turned it into an old-shop sweet soup. A bowl of slightly bitter, ice-cold guiling jelly in the summer of those years, and a person settles at once. Watching Nezha 2, don't only look at the effects. The seafood gags and the dialect gags are the hidden menu.

为什么保水剂严重超标的产品能在市场上流通涉事企业多次被责令整改还屡犯不止是否处罚力度不够以生鲜农产品之名行化学增重之时这种欺诈行为又为何能够穿透层层监管。

Why can product that badly exceeds the water-retainer limit still circulate? The firms were ordered to fix it again and again, and kept doing it. Is the penalty too light? Selling chemical weight-gain under the name of fresh produce: how does that fraud get through every layer of oversight?

暗访和新闻画面，字幕卡依次写泡药、包冰、虚假标签

Undercover and news footage. Cards in order: soaked in chemicals, ice glaze, false labels.

315晚会介入了水产行业长期存在的违规操作记者暗访时工作人员表示这些虾仁他们自己都不吃。那么是什么诱导这些企业铤而走险进行违规操作一切都是暴利驱动这些企业主要涉及三个核心违规行为。

The March 15 broadcast stepped into a practice the seafood trade had lived with for a long time. When reporters went in, staff said they would not eat this shrimp themselves. What pushed the firms to take the risk? It was the profit. Three violations sit at the center.

暗访和新闻画面，字幕卡依次写泡药、包冰、虚假标签

Undercover and news footage. Cards in order: soaked in chemicals, ice glaze, false labels.

第一 保水剂超量添加保水剂成本仅0.3元美金而虾仁成本则高达20元美金通过保水剂增重20%企业利润可以翻倍第二 包冰一二次增重据曝光。

First, too much water-retainer. It costs only 0.3 US dollars, while the shrimp costs as much as 20. Add 20 percent of weight with it and the profit can double. Second, a second gain from the ice glaze. As the report had it.

暗访和新闻画面，字幕卡依次写泡药、包冰、虚假标签

Undercover and news footage. Cards in order: soaked in chemicals, ice glaze, false labels.

部分产品的冰衣占比可以高达70%企业通过以冰衣压秤来实现重量虚增工作人员甚至宣称一斤解冻只剩下三两虾仁第三 标签造假部分企业利用生鲜农产品的标签漏洞将化学处理过的虾仁。

On some product the ice glaze was as much as 70 percent. The firm inflated the weight with ice. Staff even said a jin, once thawed, left only three liang of shrimp. Third, false labels. Using the gap in the fresh-produce label, chemically treated shrimp.

暗访和新闻画面，字幕卡依次写泡药、包冰、虚假标签。卡片写「保水剂本无罪」

Undercover and news footage. Cards in order: soaked in chemicals, ice glaze, false labels. A card: water-retaining agents are not guilty in themselves.

伪装成初级农产品规避标注保水剂成分而行业内部也默认泡药加包冰的潜规则工人透露客人要多少保水率我们就泡多久更嚣张的是被央视报告后有记者采访涉事冷冻食品公司负责人对方表示。

They disguised it as primary produce and skipped declaring the water-retainer. Inside the trade, soaking and glazing were the understood rule. Workers said: tell us the water you want held, and we soak it that long. Worse, after the state broadcaster named them, a reporter asked the head of the frozen-food firm, and he said.

卡片写「保水剂本无罪」

A card: water-retaining agents are not guilty in themselves.

被央视点名也没办法但我们的虾仁是完全按照国家标准来做的是规范的行业默许暴露出监管的严重缺位保水剂本无罪是部分商家为了牟利将其异化成了增重工具欺骗消费者的同时也威胁消费者的身体健康。

Being named by the state broadcaster changes nothing, he said. Our shrimp is made entirely to the national standard. It is proper. The trade looking away shows how empty the oversight was. The retainer itself is not guilty. Some sellers turned it into a tool for weight, cheated buyers, and put their health at risk.

卡片写「保水剂本无罪」

A card: water-retaining agents are not guilty in themselves.

实际上中常用的保水剂主要是焦磷酸钠国家规定冷冻虾仁中磷酸盐的添加量不得超过5克每千克也就是说千分之五的合理使用范围是安全的在世界范围内磷酸盐类添加剂也是各国应用最广的添加剂。

The retainer commonly used is sodium pyrophosphate. The state says phosphate in frozen shrimp may not exceed 5 grams per kilogram, five parts per thousand. Inside that range it is safe. Phosphate additives are among the most widely used additives in the world.

卡片写「保水剂本无罪」。广东省市场监管督促召回的资料

A card: water-retaining agents are not guilty in themselves. The Guangdong market regulator pressing for a recall.

取产品多以冷冻运输贮存和销售。如果没有保水剂的话蛋白质在贮藏过程中可能会发生变性解冻后脱水现象会比较严重磷酸盐严重超标会损害虾仁的口感过量摄入磷酸盐还会导致钙磷失衡骨质疏松甚至心血管疾病。

These products are mostly frozen for transport, storage, and sale. Without a retainer, the protein can denature in storage, and thawing brings serious drip loss. Phosphate far over the limit hurts the bite of the shrimp. Too much phosphate can throw calcium and phosphorus out of balance, and is tied to brittle bones and heart disease.

广东省市场监管督促召回的资料

The Guangdong market regulator pressing for a recall.

这件发生后广东省以第一时间督促涉事企业立刻在全国范围内对涉事产品启动召回工作。那么能不能完全取消磷酸盐的使用呢又或者说有没有更先进的冷冻手段能够实现保水的同时又不会增重呢并且作为普通消费者。

After this, Guangdong at once pressed the firms involved to recall the products nationwide. Can phosphate be dropped entirely? Is there a newer way to freeze that holds water without adding weight? And for an ordinary buyer.

广东省市场监管督促召回的资料

The Guangdong market regulator pressing for a recall.

我们又应该怎么去鉴别什么是保水剂超标的水产品下一期我们将邀请行业专家为我们解惑答疑。

How do we tell seafood that is over the water-retainer limit? Next time we ask someone from the trade to answer.

有商家给大黄鱼喷黄色色素被当场抓包涉事的市场方回应说呢喷色素是经过报备的。但是是否违规使用还需要等市场监督管理局的进一步调查而事实上给大黄鱼加黄色美颜滤镜。

A seller was caught spraying yellow pigment on yellow croaker. The market said the spraying had been reported. Whether it was against the rules still waits on the market regulator. In fact, putting a yellow beauty filter on yellow croaker.

这种事已经不是第一次发生了在22年还有商家。因为这个事被判刑。因为当时使用的是工业染料碱性橙工业染料用在了吃进肚子里的东西上相信最近的幼儿园食堂用工业染料这件事大家都刷到了。

This is not the first time. In 2022 a seller was sentenced, because what was used then was basic orange, an industrial dye, on something people eat. The kindergarten canteen and industrial dye: everyone has seen that lately.

柠檬黄的大黄鱼、色素瓶和示意动画

Lemon-yellow croaker, bottles of dye, and a simple animation.

这个危害可不是危言耸听的。比如说碱性橙它里边含有碱性橙Ⅱ。如果你在短期内大量食用会被消化到迅速吸收引发呕吐腹痛等中毒的症状并且还会对我们的这个肝肾这些代谢器官造成损伤。

The harm is not scare talk. Basic orange contains basic orange II. A large amount in a short time is absorbed quickly and can bring vomiting and stomach pain, and it damages the liver and kidneys that have to clear it.

柠檬黄的大黄鱼、色素瓶和示意动画

Lemon-yellow croaker, bottles of dye, and a simple animation.

同期摄入还会有慢性致癌的风险而除了这么缺德的大黄鱼染色之外还有其他的一些水产美颜套路。比如说给黄鱼也来点这个同款美颜滤镜或者说除了染黄还可以染红嘛。

Taken over time, there is also a risk of chronic cancer. Besides that dishonest dyeing of yellow croaker, there are other beauty tricks in seafood. The same filter on yellow croaker. Or not only yellow: red.

柠檬黄的大黄鱼、色素瓶和示意动画

Lemon-yellow croaker, bottles of dye, and a simple animation.

还有商家就使用国家禁用的胭脂红给鱼染色来伪装成现杀现宰的鲜货还有的甚至是给甲鱼来泡高锰酸钾让它的四肢啊身体看起来更像是野生的套路是一套接一套。

Some sellers use carmine, which the state bans, to dye fish so it looks freshly killed. Some soak soft-shell turtle in potassium permanganate so the legs and the body look wild. One trick after another.

柠檬黄的大黄鱼、色素瓶和示意动画

Lemon-yellow croaker, bottles of dye, and a simple animation.

就是为了在咱们消费者面前刷一个虚假的颜值分。其实这么一说也非常好理解了有一些商家为什么会动这个歪心思咱们买东西总是逃。不过颜值定律。比如说在水产品方面鱼下的颜色越亮 颜值越亮。

All of it is to post a false beauty score in front of the buyer. It is easy to see why. We buy by how things look. In seafood, the brighter the color, the higher the score.

柠檬黄的大黄鱼、色素瓶和示意动画。三文鱼、蟹棒的例子

Lemon-yellow croaker, bottles of dye, and a simple animation. Salmon and crab sticks, as the examples.

就会给人一种品质非常好的高货的错觉从而抬高它的价格然后商家就会觉得我要给你点颜色瞧瞧。那么给水产品上色它一定是违法的吗。其实也不能这么说。因为。比如说在养殖过程中。

It gives the feeling of a fine, expensive product, and the price goes up. The seller thinks: I'll show you some color. Is coloring seafood always illegal? Not quite. In farming, for example.

三文鱼、蟹棒的例子

Salmon and crab sticks, as the examples.

像虾青素 天然叶黄素还有红法夫酵母这些正规菌都是允许在合理的范畴内使用的相当于给水产吃点安全的色素补充剂让它自然的显色嘛而放到食品中根据标准有些水产品。比如说咱们常吃的三文鱼。

Astaxanthin, natural lutein, and Phaffia rhodozyma are allowed in a reasonable range. It is like a safe color supplement, so the animal shows its color. In food, the standard lets some products, salmon for example.

三文鱼、蟹棒的例子

Salmon and crab sticks, as the examples.

如果它是冷冻的还有一些蟹棒鱼泥这些也可以给它加点色素适度美颜来还原美貌。但是敲黑板了家人们鲜水产也就是说你在市场里边买到的活鱼现宰的鲜鱼。

If it is frozen, and some crab sticks and fish paste, a little color is allowed, to put the look back. But mark this: fresh seafood, the live fish and the fish just killed in the market.

三文鱼、蟹棒的例子

Salmon and crab sticks, as the examples.

这些都必须得是纯素颜的是不能有一点色素添加的不然那就是轻则罚款重则判刑。其实我们提到色素也就是着色剂作为食品添加剂的一部分它也是食品安全中大家非常关注的一个板块。

Those must be bare-faced. Not a bit of added pigment, or it is a fine at the light end and a sentence at the heavy end. Pigment, a color additive, is one piece of food safety that people watch closely.

而食品添加剂本身它并不是洪水猛兽。比如说315曝光的保水虾仁保水剂本身它是用来给虾仁保鲜的。但是。如果你滥用或者说乱用它就成了科技与狠活着色剂也是一样用对了那是还原美貌。

A food additive is not a monster. The water-retainer in the March 15 shrimp is there to keep shrimp fresh. Abuse it, or use it wrongly, and it becomes a harsh trick. Color is the same. Used right, it puts the look back.

但是。如果说你揣着明白装糊涂用来掩盖这些便宜的水产品或者说以次充好来抬高价格那给你判刑给你罚款那是一点都不冤。

But if you know better and use it to cover cheap seafood, or to pass off the worse as the better and lift the price, then the sentence and the fine are not unjust at all.

封面「我们该如何养虾」。字卡「顶流明星」。虾和受孕、孵化的场内画面

Cover: how should we farm shrimp. A card: the star of the table. Shrimp, and the indoor shots of spawning and hatching.

说到虾呢从沿海到内陆从酒席到街边摊虾都是我们餐桌上的常驻嘉宾也是水产界的顶流明星虾的背后藏着一部中国水产行业的进化史。

Shrimp, from the coast to the inland, from the banquet to the street stall, is a regular at the table, and a star of the seafood world. Behind the shrimp is a history of how China's seafood industry evolved.

字卡「顶流明星」。虾和受孕、孵化的场内画面

A card: the star of the table. Shrimp, and the indoor shots of spawning and hatching.

它在技术突破中崛起在病害危机中挣扎在变革创新中重生从突破工厂化育苗开始到现在的40来年的时间里面中国的对虾产业就像坐上了一趟惊险的过山车而支撑它一路走来的。

It rose on a technical breakthrough, struggled through disease, and was remade in change. From the breakthrough in factory hatcheries to now, a little over forty years, China's shrimp industry has been on a frightening roller coaster. What carried it all the way.

字卡「顶流明星」。虾和受孕、孵化的场内画面

A card: the star of the table. Shrimp, and the indoor shots of spawning and hatching.

是科学家的坚持从业者的韧性和整个产业链的不断升级从今天起我想用几集的时间带你走进这条虾的沉浮史。

was the persistence of the scientists, the toughness of the people in the trade, and the chain upgrading again and again. From today I want a few episodes to walk you through the rise and fall of this shrimp.

字卡「顶流明星」。虾和受孕、孵化的场内画面。虾塘航拍和早期捕捞资料

A card: the star of the table. Shrimp, and the indoor shots of spawning and hatching. Aerial of the ponds, and archive footage of the early fishery.

第一集我们先从它的起步说起中国的对虾如何从零开始成为世界第一第一个阶段是指60年代一直到91年。

Episode one starts at the beginning. How China's shrimp went from nothing to first in the world. The first stage runs from the 1960s to 1991.

虾塘航拍和早期捕捞资料

Aerial of the ponds, and archive footage of the early fishery.

是一个技术破局的一个阶段这个阶段的特征是从零到一人工育苗技术开启了产业革命上世纪五六十年代中国还在用最传统的方式养虾靠海吃饭听天由命。

It was the stage of breaking the technical lock. The mark of it is from zero to one. Artificial hatchery technology opened an industrial revolution. In the 1950s and 60s China was still farming shrimp the oldest way: eating from the sea, and leaving it to the weather.

虾塘航拍和早期捕捞资料。赵法箴院士的资料页，实验和文献

Aerial of the ponds, and archive footage of the early fishery. The page on Zhao Fazhen, with the experiments and the papers.

中国的人工养殖对虾最早要追溯到1918年当时北方开始释养中国对虾第二年以抓法登院士为代表的科研团队实现了中国第一批人工虾苗养殖成功在南方。

China's farmed shrimp goes back to 1918, when the north began to try Chinese shrimp. The next year a research team led by Academician Zhao Fazhen raised the first artificial shrimp seed. In the south.

赵法箴院士的资料页，实验和文献

The page on Zhao Fazhen, with the experiments and the papers.

广东的上尾湛江等地开始尝试从鱼艳捕捞长毛对虾墨迹对虾等本地品种探索蜡草养虾的独发养殖模式虽然产量很有限但也积累了宝贵的时间级面反则发生在上世纪的80年代。

Places such as Shangwei in Guangdong, and Zhanjiang, began to try local varieties taken from the fishery, including the long-hair shrimp, and to explore extensive farming. The yield was very limited, but the time was not wasted. The turn came in the 1980s.

赵法箴院士的资料页，实验和文献

The page on Zhao Fazhen, with the experiments and the papers.

赵燕市牵头创立了对虾工厂化全人工育苗技术体系实现了高效稳定有计划大批量虾苗的生产彻底摆脱靠天吃饭的被动局面可以说没有人工育苗技术突破就没有明天中国对虾的产业及时。

A factory system for fully artificial shrimp seed was built, and seed could be produced in volume, on a plan, efficiently and steadily. The trade got out of waiting on the weather. Without that breakthrough in artificial seed, there would be no shrimp industry in China today.

赵法箴院士的资料页，实验和文献

The page on Zhao Fazhen, with the experiments and the papers.

同时政策也送来东风1985年3月中央发布了三观的一些指示明确提出了以养为主养殖 保捞 加工 并举的方针对下养殖由此进入了一个发展的快车道。

Policy sent a wind as well. In March 1985 the center issued instructions that put farming first, and farming, fishing, and processing together. Shrimp farming entered a fast lane.

赵法箴院士的资料页，实验和文献。字卡「人工配合饲料」，虾的特写和塘口航拍

The page on Zhao Fazhen, with the experiments and the papers. A card: formulated feed. A shrimp close-up and an aerial of the pond.

80年代末随着育苗技术的成熟生长速度快产量高的番茄对下成为全国的主流养殖品种再加上人工配合饲料和增养积累的品种给对下养殖业也带来了跨越式的提升技术的突破带来了产量的狂飙。

By the end of the 1980s, with hatchery technology mature, a fast-growing, high-yield shrimp became the mainstream variety nationwide. Formulated feed, and the varieties built up in those years, brought a leap in shrimp farming. The technical break set output running.

字卡「人工配合饲料」，虾的特写和塘口航拍

A card: formulated feed. A shrimp close-up and an aerial of the pond.

全国的对下产量从1970年代的450吨飙升到1991年的22万吨一下子成了世界第一总结起来这个阶段就是解决了有没有的问题技术突破点燃了沿海地区的养瞎的热情。

National shrimp output jumped from 450 tonnes in the 1970s to 220,000 tonnes in 1991, and at a stroke China was first in the world. This stage answered the question of whether we had it at all. The breakthrough lit a passion for shrimp farming along the coast.

字卡「人工配合饲料」，虾的特写和塘口航拍

A card: formulated feed. A shrimp close-up and an aerial of the pond.

第二个阶段就是92年到97年这个阶段中国对下产业的一个生死结这个阶段的特征是病害肆虐初放式的扩张遭遇了毁灭性的打击1992年快速扩张的对下养殖业。

The second stage is 1992 to 1997, a life-and-death knot for China's shrimp. The mark of it is disease running wild. Extensive expansion met a devastating hit. In 1992 the shrimp farming that had expanded so fast.

字卡「人工配合饲料」，虾的特写和塘口航拍

A card: formulated feed. A shrimp close-up and an aerial of the pond.

迎来了致命的考验白斑综合症病毒席卷全国虾壳出现白斑肝引腺坏死最终出现大面积的死亡现象死亡率高达8成由于当时也没有有效的防治措施短短的几年内。

met a fatal test. White spot syndrome swept the country. White spots on the shell, the hepatopancreas dying, then death across the pond. Mortality as high as 80 percent. There was no effective control. In a few short years.

病毒就给全国的对下产业造成了重大的损失大量的虾糖被丢光或者转养曾经的养蝦为地宝还有成为全类的重灾区从产量的数据上也可以反映出当时问题的年纪1994年中国的对下产量。

the virus did heavy damage to the national shrimp industry. A great many ponds were emptied or turned to something else. Places that had lived by shrimp became disaster zones. The output shows how hard the year was. In 1994 China's shrimp output.

一下子降到了5.5万吨仅为1991年高峰期的时候是一分之一总结来说这个阶段就是遭遇了能不能活的生存危机也让行业深刻地认识到了初放式的增长带来的问题为后续品种升级。

fell at a stroke to 55,000 tonnes, only a quarter of the 1991 peak. This stage was a crisis of whether the industry could survive. It also made the trade see what extensive growth had cost, and it set up what came next: better varieties.

模式创新埋下了一个伏笔绝境之中转机出现一种原本生活在美洲的虾南美白对虾正式登上中国虾业的舞台那很快贸易战来了新的病害也来了虾业如何应对。

and new ways of farming. In the dead end, a turn. A shrimp that had lived in the Americas, the Pacific white shrimp, stepped onto China's stage. Soon a trade war came, and a new disease came. How would the shrimp industry answer.

养殖模式又如何一次次的进化下一集我们继续看狂潮之下产业链如何在波折中走向成熟。

And how would the way of farming evolve, again and again. Next time: under the surge, how the chain grew up through the setbacks.

上一集我们说到了中国对虾如何从无到有但一场病害就让整个行业清醒地认识到了粗放的养殖走不远进入21世纪呢这条虾的增程开始遭遇了来自外部和内部的双重考验。

Last time, how China's shrimp went from nothing to something. One disease woke the whole trade: extensive farming will not go far. Into the twenty-first century, this shrimp's further run met a double test, from outside and from inside.

字卡「白斑病毒」「南美白对虾 抗病力强」。病虾和旧报纸

Cards: white spot virus, and vannamei resists disease. Diseased shrimp, and old newspapers.

接下来对虾产业开始进入一个全新的时代第三个阶段是1998年到2004年的养虾的黄金年代这个阶段的特征是凭种换代南美白对虾掀起了一个养虾的热潮。

Shrimp farming then entered a new era. The third stage, 1998 to 2004, was a golden age. The mark of it is a change of variety. Pacific white shrimp set off a fever for farming shrimp.

字卡「白斑病毒」「南美白对虾 抗病力强」。病虾和旧报纸

Cards: white spot virus, and vannamei resists disease. Diseased shrimp, and old newspapers.

那白斑病毒让半截对虾沉寂了几年之后南美白对虾凭借独特的优势正式登场了相比于其他的对虾养殖品种南美白对虾有抗病例强啊年度适应广啊。

After white spot had kept the industry quiet for a few years, Pacific white shrimp came on with a real advantage. Against the other farmed shrimp, it resists disease, it takes a wide range of conditions.

字卡「白斑病毒」「南美白对虾 抗病力强」。病虾和旧报纸

Cards: white spot virus, and vannamei resists disease. Diseased shrimp, and old newspapers.

生长速度快啊适合高密度养殖啊等等优势迅速地占领了沿海的加弹成了新的虾圈顶流那直到今天这种主导的地位仍然无法撼动那。其实南美白对虾最早是1988年的时候。

It grows fast, and it suits high density. It quickly took the coastal ponds and became the new star, and that lead has not been shaken to this day. Pacific white shrimp first arrived in 1988.

字卡「白斑病毒」「南美白对虾 抗病力强」。病虾和旧报纸

Cards: white spot virus, and vannamei resists disease. Diseased shrimp, and old newspapers.

就有中科院海洋所的张伟泉由美国尤进1992年突破了人工繁殖直到1998年才开始在华南沿海逐渐被养殖户所接受那个年代养。那么百代价的病害很少易润空间大。

Zhang Weiquan of the Institute of Oceanology brought it in from the United States. Artificial breeding broke through in 1992. Only in 1998 did farmers along the south China coast begin to take it up. In those years the disease was light, and the room for profit was large.

字卡「白斑病毒」「南美白对虾 抗病力强」。病虾和旧报纸。字卡「低价」，盐田和虾苗的资料画面

Cards: white spot virus, and vannamei resists disease. Diseased shrimp, and old newspapers. A card: low price. Archive shots of salt fields and shrimp seed.

所以成了养殖户的一个致富密码创富热潮的驱动下民间养殖创新与技术的升级也不断的出现了高位式经养啊镜头一代苗啊养殖模式和优质种苗的更新啊。

So it became a code for getting better off. Driven by that rush, farming innovation and technical upgrades kept appearing: intensive farming in high ponds, first-generation seed, new ways of farming, better seed.

字卡「低价」，盐田和虾苗的资料画面

A card: low price. Archive shots of salt fields and shrimp seed.

都在推动着养殖的效率和效益的一个大幅提升这个时候沿海地区开始掀起了养虾的一个月进浪潮随处可见鱼塘改虾塘空地挖虾塘养殖面积呈现爆发式的一个增长产量也快速的回升。

All of it pushed a large rise in efficiency and in return. A wave of shrimp farming rose along the coast. Fish ponds turned into shrimp ponds. Empty ground was dug into shrimp ponds. Area exploded. Output recovered fast.

字卡「低价」，盐田和虾苗的资料画面

A card: low price. Archive shots of salt fields and shrimp seed.

并与创新高2002年中国的对虾产量达到了38万吨恢复了世界第一并保持至今2003年再翻一翻达到78万吨并形成了以南北对虾为主班杰对虾中国对虾。

And made a new high. In 2002 China's shrimp output reached 380,000 tonnes, back to first in the world, and it has stayed there. In 2003 it doubled again, to 780,000 tonnes, and a structure took shape with Pacific white shrimp as the main variety, alongside black tiger shrimp and Chinese shrimp.

字卡「低价」，盐田和虾苗的资料画面。橙色标题卡，进入南美白对虾崛起的章节

A card: low price. Archive shots of salt fields and shrimp seed. An orange title card, opening the chapter on vannamei's rise.

日本对峡并存的多品种的产业结构同时对峡还是出口创汇的明星产品是出口水产品核心支柱产品远销欧美日本等国家。所以这个阶段总结起来就是品种与模式的升级。

and Japanese shrimp, several varieties together. Shrimp was also a star of export earnings, a pillar of seafood exports, sold to Europe, America, Japan, and elsewhere. This stage, in short, was an upgrade of variety and of method.

橙色标题卡，进入南美白对虾崛起的章节

An orange title card, opening the chapter on vannamei's rise.

暴力刺激下实现了产业的扩张接下来进入第四个阶段是指的2004年到2010年代的中期通过技术的升级和产业的重构捐起了下场革命这个阶段的特征是内外挑战下产业链在波测中走向成熟与韧性。

Profit drove the industry to expand. The fourth stage, from 2004 into the middle of the 2010s, rebuilt the industry through technical upgrading. The mark of it: under pressure from inside and outside, the chain grew mature, and tough, through the setbacks.

橙色标题卡，进入南美白对虾崛起的章节

An orange title card, opening the chapter on vannamei's rise.

产业快速扩张的背后销售市场过度依赖美国的隐患逐渐显现出来了2004年初美国对中国对虾发起了反行销调查最终裁定的关税税率最高的达到112.81%。

Behind the fast expansion, the danger of leaning too hard on the American market began to show. In early 2004 the United States opened an anti-dumping investigation into Chinese shrimp. The highest duty in the final ruling reached 112.81 percent.

只留下了国联一加零关税企业这就意味着我们的核心海外消费市场对中国的大部分企业关上了大门。

Only Guolian was left as a zero-duty firm. That meant the core overseas market had closed its door on most Chinese firms.

受此影响呢国内对虾价格也应声暴跌唐头价成一度低到5块钱一斤足够还便宜贸易战呢阴霾还没过去呢新的病害危机又来了直到2009年前后华南沿海虾堂出现大面积不明原因的死虾的现象。

Domestic shrimp prices fell at the news. The price at the pond once went as low as 5 yuan a jin, cheap enough. The shadow of the trade war had not passed when a new disease arrived. Around 2009, ponds along the south China coast saw large die-offs with no clear cause.

这就是后来被命名为EMS的偷死病。这种病的病源为妇容学胡锦发病与养殖环境的恶化呀虾苗啊饲料品质等等多种因素都有关由于没有有效的这个治疗措施。

This was later named EMS, the early-death disease. It is tied to the deterioration of the water, the seed, the feed, and other factors. There was no effective treatment.

华南各地出现大量的排堂。行业进入了一个阵痛期尽管面对着多重的考验但产业的仍在波折中持续前进养蝦狂潮从沿海向内陆持续蔓延土池 高位池 水泥池工厂化 跑道市。

Across south China, ponds were emptied. The trade entered a painful stretch. Even under several tests, it kept moving through the setbacks. The shrimp rush spread from the coast inland: earthen ponds, high ponds, cement ponds, factory farming, raceways.

各种养殖模式层出不穷从沿海到内地从海水养殖到盐碱地再到纯淡水淡化养殖南美白这些蝦可以说是遍地开花那体现在产量上也可以看待出数据的变化一直在持续的攀升2004年的时候产量还在93万吨。

Ways of farming kept appearing. From the coast inland, from seawater to saline land to freshwater that had been desalinated, Pacific white shrimp was everywhere. Output kept climbing. In 2004 it was still 930,000 tonnes.

到了2015年这个数字已经充斥到了190万吨左右那其中南米白对虾就已经超过了160万吨进一步巩固了全球对虾生产的肯制地位那曾经以出口创汇为核心的对虾产业。

By 2015 the figure was about 1.9 million tonnes. Of that, Pacific white shrimp was already over 1.6 million tonnes, and the lead in world shrimp production was firmer. An industry once built on export earnings.

在产量增长价格下降以及国内消费力提升等多重因素的作用下内销市场逐渐成为主力的消费市场贸易战的锤炼变态的洗礼模式的迭代市场的翻转。

With output up, prices down, and domestic spending stronger, the home market gradually became the main one. The tempering of a trade war, the baptism of disease, methods replaced one after another, and the market turned over.

这十几年中国对虾不再只是一个养殖环境而是串联起肿疗、饲料、动饱、加工、流通的一个成熟的产业体系但故事还没有结束当全球竞争摆在面前当大不等同于强这条虾在未来将游向何方。

In these ten-plus years China's shrimp is no longer only a way of farming. It strings together seed, feed, animal health, processing, and trade, a mature industry. The story is not over. With global competition in front of us, and with big not the same as strong, where does this shrimp swim next.

我们如何从对下大国真正的走向对下强谷。

How do we go from a large shrimp country to a strong one.

第五个阶段我们讲一讲从2010年代的末到现在。对虾产业的高增长发展与全球竞争这个阶段的特征是我们从最大的一个对虾出口国转为一个最大的一个进口国核心的命题是如何强起来。

The fifth stage, from the end of the 2010s to now: high growth, and global competition. The mark of it is that we turned from the largest shrimp exporter into the largest importer. The question at the center is how to become strong.

工厂化车间、饲料塔

The indoor farm, and the feed silos.

多年的产业狂飙产量不断的创下新高那最新的数据显示我们2024年的时候对虾中产量高达270万吨其中南北白对虾就已经产量达到了237万吨占全球的商务之一。所以对象大国是名副。其实了。

Years of a rush, and output kept making new highs. The latest figures: in 2024 China's shrimp output reached 2.7 million tonnes, of which Pacific white shrimp was 2.37 million tonnes, a major share of the world. So the name of a large shrimp country is not empty.

工厂化车间、饲料塔

The indoor farm, and the feed silos.

在提示真效可持续发展的政策导向下对象养殖面临着多层的新挑战包括了环保压力成本上涨以及国际竞争等等那面对挑战我们的对象产业仍在摸索中前进养殖模式不断的推崇出新小朋友养蝦。

Under a policy that asks for real results and for development that can last, shrimp farming faces new pressures in layers: the environment, rising costs, and international competition. Facing that, the industry is still feeling its way forward. New ways of farming keep appearing. Small-shed shrimp farming.

工厂化车间、饲料塔

The indoor farm, and the feed silos.

工厂化循环水养殖等等新的模式涌现出了一些强劲的生命力尤其是小朋友养蝦从江苏地区逐渐推广至全国据说养质规模已经超过了50万帐篷那成为当前的高潇养虾的一个代表工厂化全国水养殖。

Factory farming with recirculating water, and other new methods, are showing real life. Small-shed farming in particular spread from Jiangsu across the country. The scale is said to be past 500,000 sheds, and it has become the representative of efficient shrimp farming now. Factory farming, and recirculating water nationwide.

工厂化车间、饲料塔。熟虾拼盘、饲料颗粒、网箱和塘口，字卡「核心目标」

The indoor farm, and the feed silos. A platter of cooked shrimp, feed pellets, cages and the pond. A card: the core target.

则凭借水减排可控性强等优势成为了高质量发展的一个重要方向变身层次的变革是贸易格局的一个逆转那随着国人消费水平的提升我们从卖全球变成了买全球2018年左右。

With less discharge and more control, it has become an important direction for higher-quality growth. A deeper change is the reversal of the trade. As spending at home rose, we went from selling to the world to buying from the world. Around 2018.

熟虾拼盘、饲料颗粒、网箱和塘口，字卡「核心目标」

A platter of cooked shrimp, feed pellets, cages and the pond. A card: the core target.

中国正式从对虾出口国转变为最大的进口国如今年进口动向量超百万吨一半以上来自阿华多尔国内养殖业直接与全球低成本产区的虾同台竞争这是压力也是禁止与南美主产国相比。

China formally turned from a shrimp exporter into the largest importer. Annual imports are now over a million tonnes, more than half from Ecuador. Domestic farming competes on the same stage with shrimp from the world's low-cost regions. That is pressure, and it is also a warning. Against the main producers in South America.

熟虾拼盘、饲料颗粒、网箱和塘口，字卡「核心目标」

A platter of cooked shrimp, feed pellets, cages and the pond. A card: the core target.

我们中国在饲料成本人工成本糖猪成本等方面都不占优势导致产品在国际上的价格竞争力不足国内养殖业者普遍面临赚钱难的困境这个阶段那我们的产业的核心目标是从对虾大国。

China does not have the advantage in feed cost, labor cost, or the cost of the pond. The price is not competitive internationally. Farmers at home generally find it hard to make money. In this stage the core aim is to go from a large shrimp country.

熟虾拼盘、饲料颗粒、网箱和塘口，字卡「核心目标」。产业融合的字卡、虾苗特写

A platter of cooked shrimp, feed pellets, cages and the pond. A card: the core target. A card on linking the industry, and a close-up of shrimp seed.

卖向对虾产国需要提升产业的核心竞争力真正的实现高质量可持续发展以下是几点建议。首先是种业创新要突破种源卡脖子的困境构建现代种业体系助劳产业根基。

toward a strong shrimp producer. The core competitiveness has to rise, so the growth is real and can last. A few suggestions. First, innovation in seed. Break the choke hold on the source of the seed. Build a modern seed system. Steady the base of the industry.

产业融合的字卡、虾苗特写

A card on linking the industry, and a close-up of shrimp seed.

其次是技术创新循环水技术资本化技术的深度应用要降低养殖的风险和提升养殖效率第三是产业链的整合通过提高产品的质量和品牌建设来提升我们的国际竞争力回顾这几十年的风雨历程。

Second, technology. Recirculating water, and the deep use of digital tools, to lower the risk and raise the efficiency. Third, pull the chain together. Better product and a brand, so we compete better internationally. Look back over these decades of weather.

产业融合的字卡、虾苗特写

A card on linking the industry, and a close-up of shrimp seed.

中国的虾叶就像坐了一趟惊心动魄的过山车从技术破局的狂喜到病害肆虐的绝望再到模式创新的重生。最后直面全球竞争的挑战他告诉我们一个最朴素的道理没有永远的顺境只有不断的学习和进化。

China's shrimp industry has been on a heart-stopping roller coaster. From the joy of a technical break, to the despair of disease running wild, to being remade by new methods. At the end, the challenge of global competition. The plainest lesson: there is no permanent easy water. Only learning, and evolving.

回顾这三集我们看到一条虾穿越了40年的产业周期从零到一靠的是科技的破局从低零崩溃到重生靠的是品种与模式创新从大到强要靠种业自主绿色智能品牌增值和全球视野。

Over these three episodes, one shrimp crosses a forty-year industrial cycle. From zero to one, it was a break in the science. From collapse to being remade, it was new varieties and new methods. From large to strong, it takes seed we own, green and intelligent production, value in the brand, and a view of the world.

通过虾业的城府路本质上是一部学习与进化的历史它没有永恒的答案只有持续的考评这条虾的故事是中国无数农业产业转型升级的缩影它告诉我们无论面对技术瓶颈市场波动还是全球竞争。

The ups and downs of the shrimp industry are, at bottom, a history of learning and evolving. There is no answer that lasts forever. Only a test that continues. This shrimp's story is a small version of how countless Chinese farm industries upgrade. A technical bottleneck, a swinging market, or global competition.

唯有尊重规律持续创新锻造韧性才能在浪潮中立于不败之地感谢对中国对虾产业的关注大家还想了解来个水餐品种的产业故事欢迎在评论区留言。

Only by respecting the pattern, keeping on with innovation, and forging toughness can you stay standing in the wave. Thank you for following China's shrimp industry. If you want the industrial story of another seafood, leave it in the comments.

这几天新闻爆出来有市民在寿司店吃金枪鱼的时候吃出了寄生虫的虫卵这个事儿让我联想到这两年。其实刷短视频还是逛街都能够看到不少的金枪鱼刺身的店铺。

The news these days: a diner at a sushi shop ate tuna and found parasite eggs. It made me think of these two years. On short video, or walking the street, there are quite a few shops for tuna sashimi.

寿司和金枪鱼刺身，字「刺身卫生」

Sushi and tuna sashimi. The words: sashimi hygiene.

切片打包配送一条龙服务买起来的也特别方便。像在广州的黄沙市场甚至不少的一些街边小店都开起了金枪鱼的专卖店。以前觉得遥不可及的号称赤身之王的蓝琴强雨。

Sliced, packed, delivered, the whole service, and easy to buy. At Huangsha market in Guangzhou, and even in small shops on the street, tuna specialists have opened. Bluefin tuna, once called the king of lean meat and felt out of reach.

寿司和金枪鱼刺身，字「刺身卫生」

Sushi and tuna sashimi. The words: sashimi hygiene.

好像一下子变得平民化了走到我们普通消费者身边来了我想这主要还是得益于观念。比如超低温保鲜跨境木柳等的日趋晚上打破了蓝琴强雨的流通地雷这几年国内超低温冷链技术。

seems to have become ordinary, and walked up to the rest of us. I think it is mainly the change in how it moves. Ultra-low-temperature keeping, and cross-border cold chain, have grown more complete, and broken the barrier to moving bluefin. These years, domestic ultra-low-temperature cold chain.

寿司和金枪鱼刺身，字「刺身卫生」。捕捞船和「捕捞后育肥」字卡

Sushi and tuna sashimi. The words: sashimi hygiene. A fishing boat, and a card: fattening after capture.

实现跨越式的突破-60度超低温速冻全程恒温烟运输体系普及4分钟急速速冻72小时跨境直送成为常态能最大限度的保留鱼肉的鲜度与口感。

made a leap. Flash freezing at minus 60, transport held at that temperature the whole way. Four minutes to flash freeze, seventy-two hours straight across the border, has become normal, and it keeps the freshness and the bite of the flesh as far as it can.

捕捞船和「捕捞后育肥」字卡

A fishing boat, and a card: fattening after capture.

所以我们就能吃到媲美原产地的品质另一方面有越来越多的产地也来给我们这个庞大的市场了供应过源传统印象当中金枪鱼是从深海捕捞来的。

So we can eat a quality that stands next to the place it came from. On the other hand, more origins are supplying this huge market. The old impression is that tuna is caught in the deep sea.

捕捞船和「捕捞后育肥」字卡

A fishing boat, and a card: fattening after capture.

但现实确实现在很多国家。其实已经在养殖了只。不过现在养殖还处在捕捞后育肥的这段那什么意思就是把从海里捕捞到了捕捞的鱿鱼或者是半大的金枪鱼放到金海的广箱里面来育肥。

In fact many countries are already farming it. For now the farming is still fattening after capture. That means a tuna caught at sea, or a half-grown one, is put in a cage at sea to fatten.

捕捞船和「捕捞后育肥」字卡。鱼肉特写、悬挂的鱼、日料摆盘

A fishing boat, and a card: fattening after capture. Fish flesh close-up, fish hung up, and a Japanese plating.

这种方法在目前养殖上的九成以上养殖技术成熟鱼肉的口感也接近也深但说到底的话这种方式还是得靠大海的公苗。所以不能算是真正的全人工养殖那有真正的全人工养殖吗。

This is more than ninety percent of tuna farming now. The technique is mature, and the bite of the flesh is close to the wild. But it still depends on seed from the sea. So it is not truly full artificial farming. Is there full artificial farming?

鱼肉特写、悬挂的鱼、日料摆盘

Fish flesh close-up, fish hung up, and a Japanese plating.

有报道说日本的晋级大学率先已经实现了南极金枪鱼从产卵孵化到养残全程的人工养殖。不过问题也不少养殖周期长成本高。而且金枪鱼天生爱高速的游动。

Reports say Kindai University in Japan was the first to take tuna through the whole artificial cycle, from spawning and hatching to a grown fish. The problems are not small. The cycle is long, the cost is high, and tuna is born to swim fast.

鱼肉特写、悬挂的鱼、日料摆盘

Fish flesh close-up, fish hung up, and a Japanese plating.

对空间要求极大。所以推广还要难度。其实目前全球的金枪鱼养殖主要有三大阵营第一是地中海地区像西班牙马尔他克罗地亚这些都是大西洋男子金枪鱼的主要市场。

It asks a great deal of space. So spreading it is still hard. Tuna farming in the world now has three camps. First the Mediterranean: Spain, Malta, Croatia, the main market for Atlantic bluefin.

鱼肉特写、悬挂的鱼、日料摆盘

Fish flesh close-up, fish hung up, and a Japanese plating.

基本还是以野补与肥为主第二是亚太地区日本的技术最领先是高端次生市场的主力澳大利亚主要养殖的是南方南起金枪鱼。

It is still mostly wild-caught and then fattened. Second, Asia-Pacific. Japan's technology leads, and it is the main force of the high-end sashimi market. Australia mainly farms southern bluefin.

鱼肉特写、悬挂的鱼、日料摆盘。海底和码头的鱼

Fish flesh close-up, fish hung up, and a Japanese plating. Fish underwater, and fish at the dock.

而我国近几年在黄旗金枪鱼的全流程养殖上取得了关键的突破南海水泉研究所成功实现了从捕捞转运到陆基和深海往前养殖技术跨越已经能养出百金极的大鱼了。

In recent years we have made a key break in the full-process farming of yellowfin. The South China Sea Fisheries Research Institute has gone from capture and transfer to farming on land and in deep-sea cages, and can already raise fish of a hundred kilograms.

海底和码头的鱼

Fish underwater, and fish at the dock.

第三是美洲墨西哥是太平洋南起金枪鱼养殖的主要国家看得出来全世界都在努力把这条鱼端上餐桌我们国家虽然起步较晚但市场这么大我相信发展会很快那要实现金枪鱼产业的可持续。

Third, the Americas. Mexico is the main country farming Pacific bluefin. You can see the whole world is working to put this fish on the table. We started late, but the market is this large, and I believe the growth will be fast. For a tuna industry that can last.

海底和码头的鱼

Fish underwater, and fish at the dock.

除了人工繁殖之外目前养金枪鱼一个比较大的痛点是饲料的替代日本作为金枪鱼养殖技术的先行者最早突破了全人工配合饲料为养满起金枪鱼也推出了专属的棚化颗粒饲料。

Besides artificial breeding, a large pain in farming tuna now is replacing the feed. Japan, first in the technology, was the earliest to break through to a fully formulated feed, and also put out a pelleted feed of its own for farmed bluefin.

海底和码头的鱼

Fish underwater, and fish at the dock.

不过由于养殖产品高养殖速度也偏慢。所以这个饲料的推广和普及并不理想但我相信随着国内的金枪鱼养殖产业的兴起这个市场会是国内水产市鸟企业争夺的一片新男孩今天的分享就是这些对于金枪鱼你有什么话说。

But the farmed product is costly, and it grows slowly, so the feed has not spread well. I believe that as tuna farming rises at home, this market will be a new blue ocean that domestic aquafeed companies fight over. That is today's share. What do you have to say about tuna?

海底和码头的鱼

Fish underwater, and fish at the dock.

欢迎评论区留言。

Leave it in the comments.

2026 年修订本的文件卡

A card of the 2026 revised text.

中国渔业监管高质量的新阶段正式开启一 赶紧去查对照新规补习所有的手续和记录朋友们新版渔业法今年5月1号就要落地的消息最近引起了行业的广泛关注。

A new stage of high-quality oversight for China's fisheries has formally opened. First, check yourself at once. Match the new rules, and fill in every procedure and record. Friends, the new fisheries law lands on 1 May this year, and the news has drawn wide attention in the trade.

2026 年修订本的文件卡。黑底金句：绿色发展、养殖户、污染治理、种质、餐桌

A card of the 2026 revised text. Gold lines on black: green development, farmers, pollution, broodstock, the table.

主要的关注点在于新旧法有什么不同这次的调整。其实是旧版渔业法实行这次年来的最大的一次修正了条文从50条大幅增加到了90条专门新增了电动管理一整张信号也很明确。

The focus is what is different. This revision is the largest since the old law took effect. The articles go from 50 to 90. A whole chapter on supervision and management was added. The signal is clear.

黑底金句：绿色发展、养殖户、污染治理、种质、餐桌

Gold lines on black: green development, farmers, pollution, broodstock, the table.

中国渔越年监管高质量的新阶段正式开启最核心的一点是法律的方向盘测的转过去呢法律中在促进生产现在开中名义就是生态优先绿色发展这就意味着整个行业的发展逻辑。

A new stage of high-quality oversight for China's fisheries has formally opened. The core is that the wheel of the law has turned. The law used to promote production. It now puts ecology first, and green development. The logic of the whole industry.

黑底金句：绿色发展、养殖户、污染治理、种质、餐桌

Gold lines on black: green development, farmers, pollution, broodstock, the table.

变了从追求产量转向追求可持续。那么具体哪些变化和咱们息息相关呢对养殖户来说可以概括为门槛高了但权益也更有保障了以后养殖必须持正苗种必须简易。

has changed, from chasing output to chasing what can last. Which changes touch us? For the farmer, the bar is higher, and the rights are better protected. From now on, farming needs a permit. Seed must be quarantined.

黑底金句：绿色发展、养殖户、污染治理、种质、餐桌

Gold lines on black: green development, farmers, pollution, broodstock, the table.

用药头耳必须记录并保存两年尾水必须达标才能排放但同时呢法律也明确合法的养殖水域会得到规划保护。如果因公共利益需要收回也能获得公平合理的补偿那规则更清晰。其实是对手法者的一个保护。

Drugs and feeding must be recorded and kept for two years. Tail water must meet the standard before it is discharged. At the same time the law says lawful farming waters will be protected in the plan. If they are taken back for the public interest, there is fair compensation. Clearer rules are a protection for the person who keeps them.

黑底金句：绿色发展、养殖户、污染治理、种质、餐桌

Gold lines on black: green development, farmers, pollution, broodstock, the table.

对于捕捞的渔民来说那一个关键词是限额捕捞国家将根据这种状况设定捕捞总量这个意味着过去那种无限制的捕捞方式呢正式成为了历史那三浮的船舶也将彻底的失去生存空间。

For the fisher who catches, the key word is a catch limit. The state will set a total catch from the state of the stock. Unlimited catching has formally become history. A boat with no name, no certificate, and no home port will have no room left to live.

黑底金句：绿色发展、养殖户、污染治理、种质、餐桌

Gold lines on black: green development, farmers, pollution, broodstock, the table.

而合法于船也必须严格遵守配额禁于区和禁于期一句话合规是未来出海的基本前提此外舌舰上的安全被提高到了前所未有的高度从秒种上市全程禁用违禁药物。

A lawful boat must also keep the quota, the closed zones, and the closed seasons. One sentence: compliance is the basic condition for going to sea. And safety on the tongue has been raised higher than ever. From seed to market, banned drugs are forbidden the whole way.

黑底金句：绿色发展、养殖户、污染治理、种质、餐桌

Gold lines on black: green development, farmers, pollution, broodstock, the table.

简易成了强制的关卡听到这里你可能会觉得这是不是意味着以后的这个日子会更难呢。其实我们不妨换个角度来想这部新法。其实是在为行业划出名路清除赛场那它淘汰的不是小户而是不合规的产能。

Quarantine has become a mandatory gate. Hearing this, you may think the days will be harder. Look at it another way. This new law is clearing the course and marking the lane. What it drops is not the small farmer. It is capacity that does not comply.

黑底金句：绿色发展、养殖户、污染治理、种质、餐桌。法规文件叠在塘口上

Gold lines on black: green development, farmers, pollution, broodstock, the table. The regulation laid over the pond.

它最终会汇集的是那些规范生产品质过硬的经营者当市场环境变得更加透明更有序好产品才能脱颖而出获得应有的价值和信任总结一下新版约法的落地标志着一个旧时代的结束那个拼产量。

What it gathers in the end are the operators who produce to the standard, with quality that holds. When the market is more transparent and more orderly, a good product can stand out and get the value and the trust it should have. In short, the new law marks the end of an old era, the era of competing on output.

法规文件叠在塘口上

The regulation laid over the pond.

初放发展的时代过去了也标志着一个新时代的开始一个合规者前行违规者退场的绿色高质量时代正在到来对于每一位从业者耽误自己是做好三件事第一,赶紧自查对照新规补齐所有的手续和记录。

The era of extensive development is over. A new era begins: those who comply go forward, those who break the rules leave the field. A green, high-quality time is arriving. For everyone in the trade, three things. First, check yourself at once. Match the new rules, and fill in every procedure and record.

法规文件叠在塘口上

The regulation laid over the pond.

第二,转变观念把生态保护和规范操作科技之厂的每一个动作里第三,主动学习关注政府对于绿色养殖技术升级的不次政策顺势而为。

Second, change the view. Put ecological protection and standard practice into every movement of the work. Third, learn on purpose. Watch the policies that support upgrading to green farming, and move with them.

黑底剪影和生鱼特写

A silhouette on black, and a close-up of snakehead.

最近听说一个事儿以前认识的一位在佛山做生鱼料的大经销商破产这个经销商高峰期的时候呢一年卖大几千吨的生鱼料加上动饱啊 肿苗啊 连营业额过去亿的当年开好车 住好宅。

I heard lately that a large dealer of snakehead feed I used to know in Foshan has gone bankrupt. At the peak he sold several thousand tonnes of snakehead feed a year. Add animal health and seed, and turnover passed a hundred million. In those years, a good car and a good house.

黑底剪影和生鱼特写

A silhouette on black, and a close-up of snakehead.

但是就是这样一位渠道大佬也没能够扛过这个市场的寒冬。其实这种情况这几年并不少见这让我。其实很感慨为什么以前能呼风唤雨的这个渠道大佬现在怎么说不行就不行呢我琢磨这个核心就俩字。

Even a channel boss like that could not get through the cold of this market. It is not rare these years. It stays with me. Why can someone who used to call the wind and the rain now be finished, just like that? I think it comes down to two words.

变了一个是市场行情变了像生育这个品种行情地灭了好几年以前一口糖赚一百万也不稀奇现在能赚个几万块钱鲜铁企业都恨不得拿来做典型养殖户不赚钱经销商的生意就是无源之水自然也就难做了。

Change. One, the market changed. Snakehead has been in a slump for years. Once, a million from one pond was not rare. Now, making a few tens of thousands is something a firm will hold up as an example. If the farmer does not make money, the dealer's business is water with no source, and it gets hard.

二是养殖户和游戏规则都变了过去市场是以散户为主经销商是核心提供社销啊技术啊物流啊甚至是回收一条农服务养殖户依赖性强经销商说用啥飼料那就用啥话语权很大利润空间也很大但现在呢。

Two, the farmer and the rules of the game both changed. The market used to be small farmers. The dealer was the core: credit sales, technique, logistics, even buying the fish back, a whole set of services. The farmer depended on him. Whatever feed he named, that was the feed. He had the say, and the margin was large. Now.

适度规模化养殖场越来越多这些养殖场有实力有技术他们更倾向于直接和饲料厂合作拿到更好的价格服务也更直接这样一来经销商最重要的价值也就是连接上下游乐价值就被大大的削弱了过去赖业生存的这种社销模式。

There are more farms of a moderate scale. They have capital and technique, and they would rather deal with the feed mill directly, for a better price and a more direct service. The dealer's most important value, joining the two ends, is greatly weakened. The credit-sale model he lived on.

字卡「物流解决方案」「主动服务」，背景是鱼塘

Cards: a logistics fix, and service that goes to the farmer. A fish pond behind.

在行情好的时候。其实是联合剂在行情差的这几年呢反而就成了催眠服务设出去的钱都也收不回来资金压力也大再有实力的经销商也可能崩盘。那么经销商的路在何方我们用来转型有几个方向可以参考。

When the market was good, it was a lubricant. In these hard years it became a weight. Money sent out as goods could not be collected. The pressure on cash was heavy. Even a strong dealer could collapse. Where is the dealer's road? A few directions for a turn.

字卡「物流解决方案」「主动服务」，背景是鱼塘

Cards: a logistics fix, and service that goes to the farmer. A fish pond behind.

一是转型服务商从卖产品向提升专业服务能力转变。比如提供精准的养殖技术养殖数据分析高效的物流解决方案甚至金融支持成为养殖户身边的专业顾问。

One, become a service firm. Move from selling a product to a real ability to serve. Precise farming technique, data on the farming, an efficient logistics solution, even financial support. A professional advisor beside the farmer.

字卡「物流解决方案」「主动服务」，背景是鱼塘

Cards: a logistics fix, and service that goes to the farmer. A fish pond behind.

第二是拥抱规模化主动去服务和连接那些家庭农场小型养殖公司成为他们可靠的供应链伙伴用综合服务能力建立新的合作模式第三探索特色化。如果做不到大而全那就做金而美。

Two, go toward scale. Actively serve and connect family farms and small farming companies. Become a supply partner they can rely on, and build a new way of working together on a whole service. Three, try being specific. If you cannot be large and complete, be fine and beautiful.

字卡「物流解决方案」「主动服务」，背景是鱼塘

Cards: a logistics fix, and service that goes to the farmer. A fish pond behind.

可以专注某个特定的品种某个区域市场或者提供某种不一不二的技术服务打造自己的核心竞争力第四延伸产业链有实力的经销商可以尝试往上下游延伸。比如探索标准化的养殖模式。

Focus on one variety, one regional market, or one technical service that is yours alone, and build a core you can compete on. Four, extend the chain. A dealer with the strength can try moving up or down. For example, a standardized way of farming.

或者是打造自己的品牌水产品提升产品的溢价那时代在变行业在进步过去的成功模式呢也不可能一直有效要正式变化主动转型这也许是我们所有经销商朋友。

Or build a branded seafood of your own, and lift the price the product can hold. The time is changing. The trade is moving on. The old way of succeeding cannot stay effective forever. Face the change, and turn on purpose. This may be what every dealer friend.

现在最需要思考和行动的事了你有什么看法欢迎在评论期聊聊。

most needs to think about, and to act on, right now. What do you think? Talk about it in the comments.

海外工厂和港口

An overseas plant, and a port.

朋友们今天打算聊聊饲料企业出海的话题99年的时候新希望就在越南建的第一家海外饲料厂05年的时候恒兴又开设了海外的第一家饲料分公司越南越华09年的时候通威旗下第一家海外饲料子公司。

Friends, today I want to talk about feed companies going overseas. In 1999 New Hope built its first overseas feed plant, in Vietnam. In 2005 Hengxing opened its first overseas feed branch, Yuehua in Vietnam. In 2009 the first overseas feed subsidiary under Tongwei.

海外工厂和港口。字卡「三个核心问题」

An overseas plant, and a port. A card: three core questions.

越南通威正式投产2011年海大在越南和生农生物合作建立了首个海外饲料厂2025年10月越南粤海正式开业迈出了全球化布局的第一步你看中国的这些四个饲料巨头的出海。

Tongwei Vietnam formally started production. In 2011 Haid, with Shengnong Biological, built its first overseas feed plant in Vietnam. In October 2025 Yuehai Vietnam formally opened, the first step of a global layout. Look at these four Chinese feed giants going out.

字卡「三个核心问题」

A card: three core questions.

第一个脚印竞争的意识都落在了越南这是巧合还是必然今天我们不谈这个枯燥的数据就聊三个最核心的问题第一是非越南不可吗第二越南制造会不会成为中国制造的威胁。

The first footprint, and the sense of competition, all landed in Vietnam. Coincidence, or necessity? Today we will not do the dry numbers. Three questions at the core. First, does it have to be Vietnam? Second, will made-in-Vietnam become a threat to made-in-China?

字卡「三个核心问题」

A card: three core questions.

第三最关键的是我们的企业是否真的必须出海先说第一个问题是非越南不可吗答案是它不是唯一的路却是当下最对的那个桥为什么呢你看地图越南是东南亚唯一和中国山水相连。

Third, and the key one: do our firms really have to go overseas? The first question. Does it have to be Vietnam? It is not the only road, but it is the right bridge right now. Why? Look at the map. Vietnam is the only country in Southeast Asia joined to China by mountains and rivers.

字卡「三个核心问题」。水下和塘口，地图上标出海位置

A card: three core questions. Underwater and the pond edge. A map marking the overseas sites.

又与海相通的国家这就意味着从中国运原料铁路卡车就能直达做好的饲料呢转身就能上货轮迈向全球再看产业节奏越南的产业养殖业正从小散乱转型到规模化这个场景。

And a country that also meets the sea. Raw material from China can go straight by rail and truck. Finished feed can turn around onto a ship, toward the world. Look at the pace. Vietnam's farming is turning from small and scattered toward scale. This scene.

水下和塘口，地图上标出海位置

Underwater and the pond edge. A map marking the overseas sites.

我们的企业也太熟悉了这就是我们20年前走过的路有个词叫做发展时差。所以我们带过去的不是简单的饲料产品可是带去一整套现成的搞笑的中国方案用我们的今天去激活他们的明天。

is too familiar to our firms. It is the road we walked twenty years ago. There is a phrase for it: a time lag in development. So what we take over is not a simple bag of feed. It is a ready-made, working Chinese solution. We use our today to wake their tomorrow.

水下和塘口，地图上标出海位置

Underwater and the pond edge. A map marking the overseas sites.

反观泰国呢市场成熟竞争激烈成本已无优势作为首战的话门卡太高印尼市场很大但导国物流成本高法规复杂适合作为大纹脚跟之后的第二战场缅甸啊柬埔寨啊成本最低。

Thailand, by contrast, is mature. Competition is fierce, and the cost advantage is gone. As a first battle the bar is too high. Indonesia's market is large, but as an island country the logistics cost is high and the rules are complex. It fits as a second battlefield, after the foothold is firm. Myanmar and Cambodia have the lowest cost.

水下和塘口，地图上标出海位置。厂房、船和集装箱

Underwater and the pond edge. A map marking the overseas sites. The plant, a ship, and containers.

但基础设施啊工业配套和政治风险都很高也不适合作为规模化标准化出海的首战越南恰恰就卡在了最理想的位置市场的爆发力模式可复制再加上政局相对稳定风险相对可控。

But the infrastructure, the industrial support, and the political risk are all high. Not a first battle for going overseas at scale and to a standard. Vietnam sits in the most suitable place. The market can break out. The model can be copied. The politics are relatively stable, and the risk is relatively controllable.

厂房、船和集装箱

The plant, a ship, and containers.

这对于第一次真正意义上跨出国门的企业来说它就是那个最适合的首发站。那第二个问题就边锐了。越南制造的崛起会不会反过来威胁我们我个人的观点可能会反直觉。这不是替代而是迭代。

For a firm crossing the border in a real sense for the first time, it is the right first stop. The second question is sharper. Will the rise of made-in-Vietnam turn around and threaten us? My own view may run against the intuition. This is not replacement. It is a step up.

厂房、船和集装箱

The plant, a ship, and containers.

越南许多饰料的工厂里面的最核心的添加剂最关键的设备甚至技术标准都来自于中国它的出口生长背后是中国供应链的强劲支撑换句话来说这根本不是工厂搬家而是能力开花我们把产业链中。

In many Vietnamese feed plants, the core additives, the key equipment, even the technical standards, come from China. The growth of its exports sits on a strong Chinese supply chain. In other words this is not a factory moving house. It is a capability flowering. In the chain.

厂房、船和集装箱

The plant, a ship, and containers.

更适合在海外生长的环节挪到了以市场资源更近的地方中国制造的版图也正在从世界工厂升级为工厂的世界我们正在向上突破去攻克更尖端的技术而越南承接了我们成熟且必要的制造环节。

The links better grown overseas were moved closer to the market and the resources. The map of made-in-China is upgrading from the world's factory to a world of factories. We are breaking upward, toward sharper technology, and Vietnam takes the manufacturing links we have matured and still need.

这就像当年日韩的产业升级路径真正的挑战从来不是越南而是我们自己能否持续向上攀登。最后也是最根本的问题企业是不是非要出海对于已经做到的行业头部的企业来说。

It is like the path of industrial upgrading Japan and Korea walked. The real challenge was never Vietnam. It is whether we ourselves can keep climbing. Last, and most basic: does a firm have to go overseas? For firms already at the head of the industry.

出海确实是一道必打地国内市场从南海变红海增长天花板清晰可见全球固定量在重组鸡蛋不能放在一个篮子里更重要的是一个世界级的企业必须在世界级的战场上证明自己但出海不得一盲目下来。

Going overseas is a battle that has to be fought. The home market has gone from a blue ocean to a red one. The ceiling on growth is in sight. Global capacity is being reorganized. Eggs should not sit in one basket. More important, a world-class firm has to prove itself on a world-class field. But going overseas must not be a blind jump.

越南给我们的启示是要去找有产业时差的地方输出你的成体系的解决方案而不只是一个产品你的竞争力不是你的生产线而是你让生产线在全世界任何一个地方高效运转的能力。

What Vietnam shows is this: go where the industry has a time lag, and export a whole solution, not only a product. Your competitiveness is not the production line. It is the ability to make a production line run efficiently anywhere in the world.

所以再看四条企业集体选择越南我们看到的不仅只是单在市场的得失我们看到的是中国企业全球化的新战场从卖产品到卖生产线再到卖一整套生存发展的能力越南是这张全球网络的第一个节点。

Look again at four firms all choosing Vietnam. What we see is not only the gain and loss of one market. We see a new battlefield for Chinese firms going global. From selling a product, to selling a production line, to selling a whole ability to survive and grow. Vietnam is the first node of this global network.

它的意义在于告诉我们出海的目的不是淘楼内卷而是去更广阔的天地重新定义游戏的规则今天的分享就是这些对企业出海您怎么看欢迎评论请留言。

Its meaning is that the point of going overseas is not to escape the crowding at home. It is to redefine the rules of the game in a wider place. That is today's share. What do you think of firms going overseas? Leave a comment.

大家好今天想和大家聊一个我们身边正在发生可能你都没太留意的一个变化我们吃鱼的方式啊彻底的变了。问问大家最近一次买鱼是在哪里手机上点一点还是下班去超市拎一代。

Today I want to talk about a change happening beside us, one you may not have noticed. The way we eat fish has changed completely. Where did you last buy fish? A tap on the phone, or a bag picked up at the supermarket on the way home?

在我的记忆里哈以前吃鱼呢这件挺有仪式感的事得去菜市场在一排鱼缸前飘飘点点等师傅现场处理才拎着滴水的带着回家但现在呢这种画面好像越来越少了。

In my memory, eating fish had a small ceremony. You went to the wet market, drifted along a row of tanks, waited for the seller to dress it, and carried it home still dripping. That picture seems rarer now.

做好的鱼和加工流程，字卡「仓储出库」

The finished fish and the processing line. A card: out of the warehouse.

在广化行天下占品进新城的长沙的活动的现场看到了来自淡江的碎虾金枪鱼等等这些产品都是干干净净的它带着牌子和包装的那我突然意识到我们和一条鱼衣相应的这种方式已经完全不同了。

At an event in Changsha I saw shrimp, tuna, and other products out of Zhanjiang, clean, with a brand and a pack. I suddenly saw that the way we meet a fish is completely different.

做好的鱼和加工流程，字卡「仓储出库」

The finished fish and the processing line. A card: out of the warehouse.

它好像从大海直接穿越到了我们的冰箱里面。那么这些加工好的产品食品安全问题又是如何保障的呢今天呢刚好也见到了国联水产的董事长米中和海外集团的董事长刘定。

It seems to pass straight from the sea into our fridge. How is the safety of these processed products held? That day I also met the chairman of Guolian Aquatic, and Chairman Liu of the overseas group.

做好的鱼和加工流程，字卡「仓储出库」

The finished fish and the processing line. A card: out of the warehouse.

国内水产是国内水产加工行业的龙头我们请国内水产的董事长李宗李董事长来谈谈他们是怎么做的食品安全问题是我们企业的头等大事我们其中坚持谈头到餐桌的。

Guolian is a leader in domestic seafood processing. We asked the chairman how they handle food safety. He said it is the first matter of the firm. They hold to a line from the pond to the table.

做好的鱼和加工流程，字卡「仓储出库」

The finished fish and the processing line. A card: out of the warehouse.

当流程的安全管控在关键的几个环节。比如饮料采购、加工卫生餐厨、出库、领域物流等应该按照国家的有关法律法规进行。

Safety is controlled along the whole flow, at the key points. Buying the raw material, hygiene in processing, the kitchen, leaving the warehouse, logistics in the field: all of it follows the state's laws and rules.

做好的鱼和加工流程，字卡「仓储出库」

The finished fish and the processing line. A card: out of the warehouse.

堅持国連出品 遺失精品的出口及品工標準那麼在保證安全的情況下这些水产加工品是怎麼从大海保鮮運到消費者的手里面这个問題我們來請教一下海威集團的劉總以经商魚为例。

Guolian holds to its own standard for what it ships, and to the standard for export. With safety held, how do these processed products stay fresh from the sea to the buyer's hand? We asked Mr. Liu of Haiwei Group, taking a traded fish as the example.

何魚从海里撈起來的先用冰水和降溫讓魚保持新鮮活力降溫提高的成果力然后呢 以一味工廠篩選清洗乾淨后。

The fish is lifted from the sea, then cooled in ice water so it stays fresh and alive. Cooling raises the later result. Then, at the plant, it is sorted and washed clean.

双螺旋速冻、装箱、海上起鱼

Double-spiral freezing, packing, and fish lifted from the sea.

再馬上通过2-3个小时進到-0-40度以下中心溫度要達到-35度以下把泥的新鮮度鎖定。

Within two or three hours it goes below minus 40. The core temperature has to reach below minus 35, and the freshness is locked.

双螺旋速冻、装箱、海上起鱼

Double-spiral freezing, packing, and fish lifted from the sea.

再到-20度的環境下去保存发酵时也会全程产生-18度的冷液物質这樣才能確保。

Then it is kept at minus 20. Through the later handling the cold stays at minus 18 the whole way. Only then is it sure.

双螺旋速冻、装箱、海上起鱼

Double-spiral freezing, packing, and fish lifted from the sea.

鱼从抓起来到送到消费者的手中全程都是低屋环境保证它的新鲜度很高原来如此以前的流通链又长又复杂现在一条活蹦万跳的鱼被捕捞后。

From the moment the fish is taken to the moment it reaches the buyer, the whole way is a low temperature, so the freshness stays high. The old chain was long and complicated. Now a fish still jumping, once caught.

双螺旋速冻、装箱、海上起鱼。机器特写收束

Double-spiral freezing, packing, and fish lifted from the sea. Close on the machine, and out.

就可以一路冷链护航直奔到你家附近的仓库超市或者通过电商快递送到你的手中。

can ride a cold chain all the way to a warehouse or a supermarket near your home, or arrive by e-commerce delivery.

机器特写收束

Close on the machine, and out.

其实这套中间商越来越少的流程主要是为了解决两个核心的问题保鲜和安全的问题这条路被打通了整个的行业和我们的购买习惯才发生了连锁反应我把它总结为四个升级第一渠道升级。

This flow, with fewer middlemen, is mainly to solve two things: freshness, and safety. Once that road is open, the industry and our habit of buying change together. I sum it up as four upgrades. First, the channel.

机器特写收束

Close on the machine, and out.

我们买鱼的地方从传统的菜市场扩展到了整个网络天南海北的海鲜都能够送上门有数据显示去年通过线上买随产品的比例已经赚到了30%。而且还在增长第二是物流升级冷链不仅是保证这个不花动。

Where we buy fish has spread from the wet market to the whole network. Seafood from anywhere can come to the door. Figures say that last year the share of seafood bought online reached 30 percent, and it is still growing. Second, logistics. The cold chain is not only about not thawing.

机器特写收束

Close on the machine, and out.

而是变得更加智能让损耗大幅降低网络只铺到了县城乡镇这就意味着无论你住在哪里都能够享受到同样品质的加工水产品第三是产品升级鱼从一种需要处理的食材变成了开带即食的商品。

It has become smarter, and the loss has fallen a long way. The network has reached counties and towns. Wherever you live, you can have processed seafood of the same quality. Third, the product. Fish has gone from an ingredient you have to dress to a product you open and eat.

机器特写收束

Close on the machine, and out.

产品形态也越来越预置化品牌化鱼片调味鱼海鲜零食尤其是年轻人爱上了这种省食省力又不是风味和品质的吃法第四归根结底是需求升级我们不再只追求有鱼吃。

The form is more prepared, and more branded. Fillets, seasoned fish, seafood snacks. Young people in particular have taken to a way of eating that saves time and effort without giving up flavor or quality. Fourth, and at the root, demand. We no longer only want to have fish to eat.

机器特写收束

Close on the machine, and out.

而是追求吃好鱼这个好仪式价值更高。比如对下三万鱼越来越受欢迎第二叫安全感要足我们对食品安全的要求达到了前手有的高度。所以你看从渠道物流到产品这一切的变化都不是孤立的。

We want to eat good fish, and that 'good' is worth more. Shrimp and salmon, for example, are more and more welcome. And a sense of safety has to be there. The demand on food safety is higher than it has ever been. From channel to logistics to product, none of these changes stands alone.

机器特写收束

Close on the machine, and out.

所以变革的终点都指向我们消费者最朴素的愿望要吃的安全吃的新鲜吃的便捷下次当你再吃鱼的时候或许可以想一想这条鱼走过的奇妙旅程我们吃的不仅是一份美味也是一份现代科技与商业智慧带来的踏实与便利。

The end of the change points at the plainest wish of the buyer: safe, fresh, and convenient. Next time you eat a fish, you might think of the strange journey it took. What we eat is not only a flavor. It is the steadiness and the ease that modern technology and commercial sense bring.

机器特写收束

Close on the machine, and out.

希望我们今天都能吃好一条鱼我们下期再见。

I hope we all eat a good fish today. See you next time.

最近发布的2026年中央一号文件我相信大家都已经反复读过了其中关于水产的部分指向非常清晰推进生育海养殖的生路史是种业政新推进生物育种产业化加强养殖环境治理等等。

The 2026 No. 1 central document has just come out. I believe everyone has read it more than once. The part on seafood points very clearly: push deep-sea and far-sea farming, push the industrialization of biological breeding, strengthen the governance of the farming environment, and so on.

黑底要点卡，和一份红头文件的特写

Key points on black, and a close-up of the official document.

这几句话自自千军勾勒出了行业未来的一个路径那今天我想重点聊一聊其中有一句推进生物育种产业化再留这个话题这已经是这个词连续三年出现在中央一号文件里面那这意味着什么。

These few sentences sketch a path for the industry. Today I want to stay on one of them: push the industrialization of biological breeding. This phrase has now appeared in the No. 1 central document for three years running. What does that mean?

黑底要点卡，和一份红头文件的特写

Key points on black, and a close-up of the official document.

我觉得这个意味着生物育种的技术不再是要不要发展的讨论题而是如何安全有效有序的推进产业化什么是生物育种我查了一下这个地区的表述现在农业生物技术育种的统成主要包括转基因编辑。

I think it means the technology of biological breeding is no longer a question of whether to develop it. It is how to industrialize it safely, effectively, and in order. What is biological breeding? I looked up how this field puts it. Agricultural biotechnology breeding, as a general term, mainly includes transgenic work and gene editing.

全基因组选择还有核生生物等技术对动植物开展高效精准定向遗传改良和品种培育我记得去年有两件事关于这个基因编辑的事在行业内外都引起了不小的关注一个是恒兴集团5000万。

Whole-genome selection, synthetic biology, and other tools, for precise, directed genetic improvement of animals and plants, and for breeding varieties. I remember two things last year about gene editing that drew attention inside and outside the trade. One was Hengxing Group, 50 million.

重金拿下了无刺草鱼的一个技术轰动业界第二是黑龙江水产研究所的不计坚持仅于被不良商家称热点研究所不得不紧急的出来辟谣去年我们团队也一直在关注着基因编辑产业化的话题。

A heavy sum, for a boneless-grass-carp technology, which shook the trade. The second was a case at the Heilongjiang fisheries research institute that bad sellers hyped, until the institute had to come out urgently and deny it. Our team has been watching the industrialization of gene editing.

也发表了基因编辑动物产业化困局的系列报导但每次报道的评论区里面我们发现这个公众对于将基因编辑动物吃进肚子里这件事还是有很大的提出的情绪主要的争议有两个点一是站在消费者的角度看。如果说我们想吃无刺的鱼。

We also published a series on the bind that gene-edited animals face in becoming an industry. In the comments, every time, the public is still strongly unsettled about eating a gene-edited animal. Two points of argument. One, from the buyer's side. If what we want is a fish without bones.

插入文件截图

A cut-in of the document.

其实现在市面上有大把的品种可以选择你何必要用基因技术去把这个草鱼的基建池给它去掉呢二是站在生活安全的角度来看基因编辑以后的鱼进入了自然界可能存在什么样的一个生活安全隐患那关于这些争论。

there are plenty of varieties on the market already. Why use gene technology to take the intermuscular bones out of this grass carp? Two, from the side of ecological safety. Once a gene-edited fish enters nature, what hazard might there be? On these arguments.

插入文件截图

A cut-in of the document.

我不想去评论这个对错但结合这个中文一号文件发现目前国内关于生物种的现状是技术好像已经到了门前政策也在引导但市场和公众的接触程度还远远没有达到可以推广的程度。

I don't want to judge right and wrong. But set beside this No. 1 central document, the domestic picture of biological breeding is this: the technology seems to have reached the door, and policy is guiding it, but the market and the public are nowhere near ready for it to be extended.

插入文件截图。观赏鱼、鱼缸和珊瑚，字卡分点

A cut-in of the document. Ornamental fish, tanks, and coral. Cards taking the points one by one.

那这个困局要怎么破最近我在走访这个观赏鱼市场的时候突然想到观赏鱼有没有可能会成为基因编辑动物困局的一个突破口我们去水族市场水族可见的就是各种各样的颜色咸艳形态各异的这些观赏鱼。

How is the bind broken? Visiting the ornamental-fish market lately, it occurred to me that ornamental fish might be a way through the bind on gene-edited animals. At the aquarium market, what you see is color, vivid, every shape of ornamental fish.

观赏鱼、鱼缸和珊瑚，字卡分点

Ornamental fish, tanks, and coral. Cards taking the points one by one.

那这观赏鱼的一种领域生为一种是不是也不是很陌生。比如媒体报道过江水蓝通已经通过基因编辑技术研究出了会发光的荧光金鱼还有在市场上以及比较普遍的色彩鲜艳的天使鱼等等那我在想。

Gene editing in ornamental fish is not unfamiliar. Reports say gene editing has already produced a goldfish that glows, and angelfish of strong color are already common in the market. So I have been thinking.

观赏鱼、鱼缸和珊瑚，字卡分点

Ornamental fish, tanks, and coral. Cards taking the points one by one.

推动生物一种的产业化是不是可以走一条从观赏鱼到食用鱼的渐进式试点是否道路我分析其中的原因有三点第一观赏鱼可以作为技术风险的缓冲区观赏鱼不进入人类的食物链那它安全的评估重点在于生态风险。

Could the industrialization of biological breeding walk a gradual trial, from ornamental fish to food fish? I see three reasons. First, ornamental fish can be a buffer for technical risk. They do not enter the human food chain, so the safety assessment sits on ecological risk.

观赏鱼、鱼缸和珊瑚，字卡分点

Ornamental fish, tanks, and coral. Cards taking the points one by one.

而不是食品安全的风险这就绕开了公众对于食品肚子的语气容测空间也相对更大第二观赏鱼可以作为公众接受的过渡区消费者对于观赏鱼的核心诉求是新奇好看基因编辑可以满足这些需求甚至可以创造新的需求。

Not on the risk of food safety. That steps around the public nervousness about food, and the room for tolerance is larger. Second, ornamental fish can be a transition for public acceptance. What buyers want from an ornamental fish is that it is new, and good-looking. Gene editing can meet that, and even create a new want.

观赏鱼、鱼缸和珊瑚，字卡分点

Ornamental fish, tanks, and coral. Cards taking the points one by one.

当人们慢慢接受了这个所谓商业的基因编辑鱼理解了它背后的技术逻辑再过渡到这个使用鱼心理障碍可能会小很多第三观赏鱼可以作为技术成熟的一个孵化器基因编辑的底层技术是相同的在观赏鱼身上我们可以不断的优化技术。

Once people slowly accept a gene-edited fish in the trade, and understand the logic of the technology, the psychological barrier to a food fish may be much smaller. Third, ornamental fish can be an incubator while the technology matures. The underlying gene-editing technology is the same. On ornamental fish we can keep refining it.

测试它的稳定性这些宝贵的经验在反补到实用于品种的研发当中可以降低产业化的技术风险和成本。所以培建生物一种产业化不妨将观赏与作为一个优先启动的选项等我们建立了成熟的技术标准完善的管理规范。

Test its stability. That experience feeds back into breeding varieties for actual use, and lowers the technical risk and the cost of industrialization. So in pushing biological breeding into industry, ornamental fish might be started first. Once the technical standard is mature and the management rules are complete.

正面的公共形象再将它稳妥的有章法的扩展到这个实用语上面让观赏与先游起来这也许是一条更稳健更能够凝聚社会共识的产业化的道路今天的内容抛出来供大家探讨欢迎大家评论区留言我们下期再见。

and the public image is sound, extend it, steadily and by the rules, to food fish. Let the ornamental fish swim first. That may be a steadier road to industry, and one that can gather a public consensus. Today's points are here for discussion. Leave a comment. See you next time.

竖屏。渔船出海，画面用描边和卡通的海浪、椰树包一圈，像一张会动的海报。对联写在船上。

Portrait. Fishing boats going out. The frame is outlined with cartoon waves and coconut trees, like a poster that moves. The couplet is written on the boat.

年年开捕年年丰，千帆竞发鱼满仓。

2026 湛江开渔季倒计时

Every year the season opens, every year the catch is full. A thousand sails, and the hold is full of fish.

Countdown to Zhanjiang's 2026 fishing season.

切到夜里的鱼市。人从档口中间挤过去，泡沫箱装满鱼，灯是白的。大字压在人身上，日期和主会场放在底部。

Cut to the fish market at night. People push through the stalls. Foam boxes full of fish. The lights are white. The big words sit on the crowd. The date and the main venue go at the bottom.

雷州半岛庆丰收

海洋牧场万顷鲜

8 月 16 日

主会场：湛江经开区招商邮轮城多巴胺停车场

2026 湛江开渔季

The Leizhou peninsula celebrates the harvest.

Marine ranching, fresh for miles.

16 August.

Main venue: the dopamine car park at the China Merchants cruise city, Zhanjiang Economic Development Zone.

Zhanjiang fishing season, 2026.

蒙娜丽莎坐在一道拱门里，手里端一盏青花茶杯，杯里是绿叶。标题横在头顶。

The Mona Lisa sits in an arch, holding a blue-and-white teacup. There are green leaves in the cup. The title runs across the top.

用世界名画打开「贵品」

Open the fine goods with a famous painting.

同一姿势改成扁平插画。杯里热气往上，叶子还在。弧形大字绕过头顶。底部小字说明这是改作，并出产品信息。

The same pose, redrawn flat. Steam rises from the cup. The leaves stay. The big words curve over the head. Small type at the bottom says this is a reworking, and gives the product.

都匀毛尖的微笑

改自达·芬奇《蒙娜丽莎》

小薏仁，大健康。兴仁薏仁米具有颗粒饱满、色泽光亮、纯净度高、营养丰富的特点，在健脾祛湿、利水消肿、美容养颜方面具有公认的功效。

The smile of Duyun maojian.

After Leonardo da Vinci's Mona Lisa.

A small seed of Job's tears, a large matter of health. Xingren coix seed is full, bright, clean, and rich in nutrition, and is widely credited with strengthening the spleen, clearing damp, easing swelling, and caring for the skin.

乡村，榕树下面一块土球场。小孩穿黄衣，抱着足球。远处是稻田，旁边晾着衣服。这一镜不出「大力神杯」四个字。

A village. A dirt pitch under a banyan. A child in yellow, holding a football. Rice fields in the distance, clothes drying beside them. Do not put the words 'the World Cup trophy' in this shot.

无

None.

四个男人围在树荫里，一起看一块屏幕，在笑。字幕把问题说出来。

Four men in the shade of a tree, watching one screen, laughing. The subtitle asks the question.

看大力神杯进场了

Look, the World Cup trophy is coming in.

手把红钉按进地图上的「阿婆六茶花谷」。画面里要能看见北回归线、翁源县、从化区、增城区、罗浮山。

A hand presses a red pin into 'Apo Liu's camellia valley' on the map. The frame has to show the Tropic of Cancer, Wengyuan county, Conghua, Zengcheng, and Luofu Mountain.

阿婆六茶花谷

Apo Liu's camellia valley.

同一只手，再钉一枚，落在「良光镇」。钉的旁边是化州橘红博览馆、化州橘红的批发点。不另写一句解释。

The same hand, another pin, landing on Liangguang town. Beside the pin: the Huazhou pummelo-peel exhibition hall, and the wholesale point for Huazhou peel. Do not add a line of explanation.

良光镇

中国化橘红博览馆

化州橘红大货批发

Liangguang town.

The China Huazhou pummelo-peel hall.

Wholesale of Huazhou peel in bulk.